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An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps
| Title: | An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps. |
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| Name(s): |
Bowerman, Kamra, Author Delorme, Denise, Committee Chair Brown, Timothy, Committee Member Neuberger, Lindsay, Committee Member , Committee Member University of Central Florida, Degree Grantor |
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| Type of Resource: | text | |
| Date Issued: | 2013 | |
| Publisher: | University of Central Florida | |
| Language(s): | English | |
| Abstract/Description: | The purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents' age sixty-five and over indicated using smartphones and mobile apps. These findings reflected recent national trend data showing shifting gratifications and an increase in technology use among older American adults. In regards to the planned mobile app, the study's respondents had favorable reactions to its potential features and indicated an above average intent toward downloading the app. | |
| Identifier: | CFE0004655 (IID), ucf:49902 (fedora) | |
| Note(s): |
2013-05-01 M.A. Sciences, Communication Masters This record was generated from author submitted information. |
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| Subject(s): | Communication -- uses and gratifications -- diffusion of innovations -- technology acceptance model -- mobile apps -- map-based apps -- adoption -- barriers | |
| Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFE0004655 | |
| Restrictions on Access: | public 2013-05-15 | |
| Host Institution: | UCF |
