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What Killed Interactive TV? An Exploration Of Why Interactive Television Has Not Been Successful

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Date Issued:
2014
Abstract/Description:
The objective of this thesis is to investigate the history of interactive videos and examine some possible reasons as to why they have never been successful. Because the method of interactivity is often disrupting to the narrative, I wanted to make something that was much more fluid. To this end, I produced Man Alone Interactive, a branching story that allows users to choose their path without stopping the narrative.The purpose for creating it was to see if a different interactive mechanic would aid in the user immersion. In order to fully test this, two versions of the movie were created. One with the relatively standard interactive technique of stopping the story to display the choices and another that had the choices onscreen as the video progressed. The two versions were then used in a study to determine which was more engaging to users. This paper examines the research that led to the design, the process by which the story and different versions were created and the results of the study.
Title: What Killed Interactive TV? An Exploration Of Why Interactive Television Has Not Been Successful.
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Name(s): Rogak, Reuben, Author
Peters, Philip, Committee Chair
McDaniel, Thomas, Committee Member
Kim, Si Jung, Committee Member
, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2014
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The objective of this thesis is to investigate the history of interactive videos and examine some possible reasons as to why they have never been successful. Because the method of interactivity is often disrupting to the narrative, I wanted to make something that was much more fluid. To this end, I produced Man Alone Interactive, a branching story that allows users to choose their path without stopping the narrative.The purpose for creating it was to see if a different interactive mechanic would aid in the user immersion. In order to fully test this, two versions of the movie were created. One with the relatively standard interactive technique of stopping the story to display the choices and another that had the choices onscreen as the video progressed. The two versions were then used in a study to determine which was more engaging to users. This paper examines the research that led to the design, the process by which the story and different versions were created and the results of the study.
Identifier: CFE0005242 (IID), ucf:50587 (fedora)
Note(s): 2014-05-01
M.F.A.
Arts and Humanities, Visual Arts and Design
Masters
This record was generated from author submitted information.
Subject(s): Interactive Movie
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0005242
Restrictions on Access: public 2014-05-15
Host Institution: UCF

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