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AFRICAN AMERICAN MOTHERS' NARRATIVES OF BREASTFEEDING SUPPORT FROM HEALTHCARE PROVIDERS
Title
AFRICAN AMERICAN MOTHERS' NARRATIVES OF BREASTFEEDING SUPPORT FROM HEALTHCARE PROVIDERS.
Creator
Treadwell, Tessa, Carter, Shannon Dr., University of Central Florida
Abstract / Description
Research indicates that African American women breastfeed at the lowest rates of any racial/ethnic group in the U.S. Breastfeeding has shown to have numerous health benefits for both mother and baby, making the lower rates of breastfeeding among African Americans a public health concern. Racial disparities in healthcare may contribute to these discrepancies. This research will analyze the perceptions of information and social support for breastfeeding provided by healthcare providers among a...
Show moreResearch indicates that African American women breastfeed at the lowest rates of any racial/ethnic group in the U.S. Breastfeeding has shown to have numerous health benefits for both mother and baby, making the lower rates of breastfeeding among African Americans a public health concern. Racial disparities in healthcare may contribute to these discrepancies. This research will analyze the perceptions of information and social support for breastfeeding provided by healthcare providers among a sample of African American mothers who breastfed their babies. The study asks: Do participants regard their healthcare providers as supportive of breastfeeding? Data were collected through in-depth qualitative interviews with 22 African American mothers. Participants interpreted their providers' opinions on breastfeeding and formula and discussed whether they felt supported to breastfeed. Findings reveal which healthcare providers were perceived to be the most supportive of breastfeeding and themes within the time-frame codes: pregnancy, labor and birth, immediately after birth, and postpartum. The majority of participants felt supported during the first three stages. However, during the postpartum period, there was a lack of assistance from healthcare providers, resulting in limited breastfeeding support. Participants that did receive postpartum support typically received verbal affirmation, rather than given useful information.
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Date Issued
2017
Identifier
CFH2000260, ucf:45924
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH2000260
I'M EVERY WOMAN: COLLEGE WOMEN'S PERCEPTIONS OF "REAL WOMEN" IN PRINT ADVERTISEMENTS
Title
I'M EVERY WOMAN: COLLEGE WOMEN'S PERCEPTIONS OF "REAL WOMEN" IN PRINT ADVERTISEMENTS.
Creator
Gualtieri, Marie, Carter, Dr. Shannon, University of Central Florida
Abstract / Description
In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising...
Show moreIn the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.
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Date Issued
2012
Identifier
CFH0004144, ucf:44822
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004144