Current Search: Coombs, Timothy (x)
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- Title
- HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA.
- Creator
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Jones, Christopher, Coombs, Timothy, University of Central Florida
- Abstract / Description
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The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
- Date Issued
- 2013
- Identifier
- CFH0004325, ucf:45050
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH0004325
- Title
- COMPARING MEDIA COVERAGE OF THE GULF OIL SPILL IN THE US AND UK: IMPLICATIONS FOR GLOBAL CRISIS COMMUNICATION.
- Creator
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Crytzer, Sarah, Coombs, Timothy, University of Central Florida
- Abstract / Description
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The following research is a content analysis of 114 articles written by the American and British news media outlets in the first month following the BP Gulf oil spill in April 2010. The goal of the research was to identify any dominant frames evident in the reports and to compare the two countries to see if there was a difference in the dominant frames used. Positive, negative, and neutral tones were also evaluated to determine if there was a difference between the countries. The results show...
Show moreThe following research is a content analysis of 114 articles written by the American and British news media outlets in the first month following the BP Gulf oil spill in April 2010. The goal of the research was to identify any dominant frames evident in the reports and to compare the two countries to see if there was a difference in the dominant frames used. Positive, negative, and neutral tones were also evaluated to determine if there was a difference between the countries. The results show that both countries reports predominantly used an ecology and action frame, while British media outlets also used an economic frame. Both countries reported with primarily a negative and neutral tone. The implications of these findings for crisis communication managers are discussed.
Show less - Date Issued
- 2011
- Identifier
- CFE0003890, ucf:48743
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003890
- Title
- Johnson (&) Johnson's Recall Debacle.
- Creator
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Eaddy, Lashonda, Holladay, Sherry, Neuberger, Lindsay, Coombs, Timothy, University of Central Florida
- Abstract / Description
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Johnson (&) Johnson (J(&)J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J(&)J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J(&)J has become a poster child for poor crisis communications amidst a flood of recalls that started in...
Show moreJohnson (&) Johnson (J(&)J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J(&)J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J(&)J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs' (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop a coding scheme for a content analysis of newspaper coverage surrounding the 1982 Tylenol recall as well as current recalls issued by J(&)J from November 2009 through April 2012. The samples included newspaper articles from New York Times and Chicago Tribune. Results showed that most of the stories in both samples did not evaluate J(&)J's operational response or reputation overall. However, when the news coverage did evaluate J(&)J, coverage from the 1982 sample was positive and evenly balanced between favorable and unfavorable, compared to negative and unfavorable in the current sample. Additionally, when crisis type was mentioned in the coverage, the 1982 crisis was more likely described as a victim crisis while the current crises were more likely described as an accident or preventable crisis. When the 1982 sample was examined for mentions of previous recalls there were none compared to 80.5% of the current sample mentioning a previous recall. The results support the tenets of SCCT, information giving strategies and reputation management strategies. Additionally, the results provide valuable information for crisis managers regarding the media's inclusion or, lack thereof, organizations' controlled media such as news releases.
Show less - Date Issued
- 2012
- Identifier
- CFE0004372, ucf:52880
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004372
- Title
- Framing, Public Relations, and Scientology: An Analysis of News Coverage and a Controversial Organization.
- Creator
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McAllister, Kristy, Sandoval, Jennifer, Neuberger, Lindsay, Coombs, Timothy, University of Central Florida
- Abstract / Description
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This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage (-) both print and television (-) to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames,...
Show moreThis study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage (-) both print and television (-) to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox (Conflicting Information, Simple Misunderstanding, and Non-Traditional Approach), and Leadership Issues (The Problem Lies with Leadership, Celebrity Obsession). Also uncovered were three potential public relations crises: The Mistreatment of Church Members, The Misuse of Funds, and Bad Communication Strategy. The research showed a strong strategic preference of the Church to use legal tactics or denial strategies when dealing with crises. A review of public relations theory suggests that the Church use a more open approach and also incorporate mortification strategies to accept blame and repair their damaged image.
Show less - Date Issued
- 2013
- Identifier
- CFE0004887, ucf:49673
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004887
- Title
- Changing to a Different Shade of Blue: JetBlue and the Blueprint for Successful Crisis Communication.
- Creator
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Renner, Catherine, Coombs, Timothy, Holladay, Sherry, Sandoval, Jennifer, University of Central Florida
- Abstract / Description
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On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications...
Show moreOn February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis response strategies and tactics implemented by JetBlue, and stakeholder reactions to the JetBlue responses. Content from the messages were then placed in appropriate categories identifying the type of strategy and tactic utilized. Category definitions, examples of comments, and the identifying attributes were included to help support that JetBlue was successful in repairing and recovering their reputation.
Show less - Date Issued
- 2013
- Identifier
- CFE0004740, ucf:49842
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004740