Current Search: Gualtieri, Marie (x)
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Title
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I'M EVERY WOMAN: COLLEGE WOMEN'S PERCEPTIONS OF "REAL WOMEN" IN PRINT ADVERTISEMENTS.
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Creator
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Gualtieri, Marie, Carter, Dr. Shannon, University of Central Florida
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Abstract / Description
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In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising...
Show moreIn the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.
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Date Issued
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2012
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Identifier
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CFH0004144, ucf:44822
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0004144
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Title
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'Til Death Do I Wait: Experiences of Food Insecurity Among Elders on the Meals on Wheels Waiting List.
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Creator
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Gualtieri, Marie, Donley, Amy, Gay, David, Wright, James, University of Central Florida
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Abstract / Description
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Food insecurity is not a new phenomenon experienced by elderly persons living in the United States. In a recent report by Feeding America, approximately 4.8 million Americans over the age of 60 are food insecure, which has doubled since 2001, and is 50% higher than in 2007. Due to lack of funding to the program, Meals on Wheels by Seniors First is unable to give meals to seniors in the Central Florida area who are food insecure. Through structured face-to-face interviews, this study examines...
Show moreFood insecurity is not a new phenomenon experienced by elderly persons living in the United States. In a recent report by Feeding America, approximately 4.8 million Americans over the age of 60 are food insecure, which has doubled since 2001, and is 50% higher than in 2007. Due to lack of funding to the program, Meals on Wheels by Seniors First is unable to give meals to seniors in the Central Florida area who are food insecure. Through structured face-to-face interviews, this study examines elders on the program's waiting list and explores how this population obtains food if they are not being served through the program. Findings suggest that seniors on the waiting list are in need of the resource for survival, not convenience. This study has strong implications in which additional funding is needed as the Baby Boomer population ages and the need for food programs increases.
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Date Issued
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2014
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Identifier
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CFE0005175, ucf:50667
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005175
