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DO THE RIGHT THING: THE ROLE OF PUBLIC SERVICE ADVERTISEMENTS ON THE BEHAVIORS OF CONTEMPORARY COLLEGE STUDENTS
Title
DO THE RIGHT THING: THE ROLE OF PUBLIC SERVICE ADVERTISEMENTS ON THE BEHAVIORS OF CONTEMPORARY COLLEGE STUDENTS.
Creator
Jones, Jessica, Massiah, Carolyn, University of Central Florida
Abstract / Description
The purpose of this research is to investigate the relationship between public service advertising and the likelihood of Generation Y to react in the prescribed manner. Public service advertising can be paid or unpaid but is used to try and influence a particular audience to act in a prescribed manner. This research will be comparing two different types of message styles, argumentative and emotional, and two contemporary prominent issues, organ donation and prescription drug abuse. The two...
Show moreThe purpose of this research is to investigate the relationship between public service advertising and the likelihood of Generation Y to react in the prescribed manner. Public service advertising can be paid or unpaid but is used to try and influence a particular audience to act in a prescribed manner. This research will be comparing two different types of message styles, argumentative and emotional, and two contemporary prominent issues, organ donation and prescription drug abuse. The two issues are classified as either altruistic, where there is no direct benefit, or self-help, where the results are personal. Four different messages will be used: altruistic argumentative, altruistic emotional, self-help argumentative, and self-help emotional. Also, previous knowledge levels will be taken into account. All combined, the end results will measure the likelihood of an individual to perform the act, donate to the cause monetarily, or tell another person.
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Date Issued
2012
Identifier
CFH0004268, ucf:44942
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004268
Gender Bias in the Technical Disciplines
Title
Gender Bias in the Technical Disciplines.
Creator
Campbell, Jessica, Jones, Daniel, Flammia, Madelyn, Marinara, Martha, University of Central Florida
Abstract / Description
This study investigates how women are affected by gender bias in the workplace. Despite the increasing numbers of women in the workforce, women are still under-represented and under-valued in workplaces, which, in part, is due to their gender stereotype. This study demonstrates how gender bias in the workplace has been proven to limit women in their careers and potential in their occupational roles. The media's negative depiction of women in their gender stereotype reinforces and perpetuates...
Show moreThis study investigates how women are affected by gender bias in the workplace. Despite the increasing numbers of women in the workforce, women are still under-represented and under-valued in workplaces, which, in part, is due to their gender stereotype. This study demonstrates how gender bias in the workplace has been proven to limit women in their careers and potential in their occupational roles. The media's negative depiction of women in their gender stereotype reinforces and perpetuates this image as a cultural norm in society. Women both conform and are judged and evaluated according to their weak and submissive gender stereotype. Women face challenges and problems in the workplace when they are evaluated and appraised by their female gender stereotype. Women have been prevented from acquiring jobs and positions, have been denied promotions and advancements, failed to be perceived as desiring of and capable of leadership or management positions, as well as typically receive lower paid than their male counterparts. Furthermore, women's unique, indirect, and congenial conversational methods are perceived as unconfident, incompetent, and thus, incapable in the masculine organizational culture of most workplaces. Through the investigation of gender bias in the workplace, professionals and employers will gain an awareness of how gender bias and socially-prescribed gender roles can affect the workplace and interfere with women's success in their career. Technical communicators and other educators will have a better understanding of how to overcome gender stereotyping and be encouraged to teach students on how to be gender-neutral in their communications in the workplace, perhaps striving for a more egalitarian society.
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Date Issued
2012
Identifier
CFE0004248, ucf:49538
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004248
Grace Hopper and the Marvelous Machine: Lessons for Modern Technical Communicators from the Mark I ASCC Manual
Title
Grace Hopper and the Marvelous Machine: Lessons for Modern Technical Communicators from the Mark I ASCC Manual.
Creator
Meyr, Jessica, Jones, Dan, Dombrowski, Paul, Applen, John, University of Central Florida
Abstract / Description
Women's technical writing achievements often go unrecognized, both due to the invisibility of technical writing professionals in general, and a lack of famous technical communication role models in particular. The purpose of this thesis is to analyze and present an early major work in the technical writing of Rear Admiral (")Amazing(") Grace Hopper, inventor of the compiler and an important figure in computer science history. Although Hopper is arguably best known for popularizing the idea of...
Show moreWomen's technical writing achievements often go unrecognized, both due to the invisibility of technical writing professionals in general, and a lack of famous technical communication role models in particular. The purpose of this thesis is to analyze and present an early major work in the technical writing of Rear Admiral (")Amazing(") Grace Hopper, inventor of the compiler and an important figure in computer science history. Although Hopper is arguably best known for popularizing the idea of the (")computer bug,(") her achievements in computer science extend from invention of the software compiler to tireless promotion of the programming language COBOL. Her work A Manual of Operation for the Automatic Sequence Controlled Calculator, written for the first digital computer in America, is analyzed here according to Mike Markel's eight criteria of excellent technical writing: honesty, clarity, accuracy, comprehensiveness, accessibility, conciseness, professional appearance, and correctness. I also cover other specific strengths of Grace's approach, including how she establishes sufficient context, highlights multiple uses for information, and provides numerous well-chosen examples for audience needs. However, I also discuss how modern research principles for improving technical writing, including task-orientation, attention to cognitive load, and minimalism, help explain the manual's shortcomings. I conclude my study with a discussion of Hopper's later work, (")The Education of a Computer,(") to demonstrate her growth as a writer. The conclusion also highlights areas awaiting further research and cements my recommendation that study of Grace Hopper's work be incorporated into our historical understanding of the discipline. Hopper's technical writing deserves to be more widely understood and appreciated as a vital contribution to early software documentation.
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Date Issued
2017
Identifier
CFE0006625, ucf:51263
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006625