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VEGETARIAN, VEGAN, AND PESCETARIAN CONSUMERS AND THEIR PARTICIPATION IN THE GREEN MOVEMENT
Title
VEGETARIAN, VEGAN, AND PESCETARIAN CONSUMERS AND THEIR PARTICIPATION IN THE GREEN MOVEMENT.
Creator
King, Cory, Massiah, Carolyn, University of Central Florida
Abstract / Description
Entering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can...
Show moreEntering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can help firms identify ecologically conscious consumers. The purpose of this thesis is to examine the relationship between consumers who identify as pescetarian, vegetarian, or vegan, and their respective participation in the green movement in terms of their pro-environmental attitudes and their purchase behaviors. Consumers' reason for choosing an alternative diet, their relative commitment to the alternative diet, as well as their level of green participation based on the New Ecological Paradigm (NEP) scale and the Ecologically Conscious Consumer Behavior (ECCB) scale was measure and analyzed. Additionally, a conclusion and discussion of the study, potential marketing implications, and suggestions for future studies will be reviewed.
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Date Issued
2014
Identifier
CFH0004582, ucf:45195
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004582
THE EFFECT OF LOVESTYLE ON CONSUMER BEHAVIOR: ATTRACTING A PARTNER AND FORMING A RELATIONSHIP
Title
THE EFFECT OF LOVESTYLE ON CONSUMER BEHAVIOR: ATTRACTING A PARTNER AND FORMING A RELATIONSHIP.
Creator
Yeh, Fonda, Massiah, Carolyn, University of Central Florida
Abstract / Description
Erotic stimuli in the consumer's environment can lead to affective responses, which produce traits such as erotophobia-erotophilia and lovestyle. Individuals can be classified as one of six main lovestyles, as well as erotophilic (having a positive view towards sexual behaviors) or erotophobic (having a negative view towards sexual behaviors). A person's style of loving may affect which products he or she perceives to be helpful in attracting potential sexual and relationship partners. I...
Show moreErotic stimuli in the consumer's environment can lead to affective responses, which produce traits such as erotophobia-erotophilia and lovestyle. Individuals can be classified as one of six main lovestyles, as well as erotophilic (having a positive view towards sexual behaviors) or erotophobic (having a negative view towards sexual behaviors). A person's style of loving may affect which products he or she perceives to be helpful in attracting potential sexual and relationship partners. I investigated this possible correlation by examining (1) whether each lovestyle is erotophilic or erotophobic and (2) which products erotophilic individuals are more likely to buy as opposed to those that erotophobic individuals are more likely to buy in (a) attracting sexual partners and (b) attracting relationship partners. The study indicated that lovestyle did not predict erotophobia-erotophilia, nor did the erotophobia-erotophilia trait predict which products an individual bought. However, a significant relationship was found between gender and erotophobia-erotophilia, as well as between gender and many of the products. Overall, the findings suggest that gender is the biggest predictor of what products were perceived as helpful in attracting sexual and relationship partners.
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Date Issued
2013
Identifier
CFH0004528, ucf:45168
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004528
DO THE RIGHT THING: THE ROLE OF PUBLIC SERVICE ADVERTISEMENTS ON THE BEHAVIORS OF CONTEMPORARY COLLEGE STUDENTS
Title
DO THE RIGHT THING: THE ROLE OF PUBLIC SERVICE ADVERTISEMENTS ON THE BEHAVIORS OF CONTEMPORARY COLLEGE STUDENTS.
Creator
Jones, Jessica, Massiah, Carolyn, University of Central Florida
Abstract / Description
The purpose of this research is to investigate the relationship between public service advertising and the likelihood of Generation Y to react in the prescribed manner. Public service advertising can be paid or unpaid but is used to try and influence a particular audience to act in a prescribed manner. This research will be comparing two different types of message styles, argumentative and emotional, and two contemporary prominent issues, organ donation and prescription drug abuse. The two...
Show moreThe purpose of this research is to investigate the relationship between public service advertising and the likelihood of Generation Y to react in the prescribed manner. Public service advertising can be paid or unpaid but is used to try and influence a particular audience to act in a prescribed manner. This research will be comparing two different types of message styles, argumentative and emotional, and two contemporary prominent issues, organ donation and prescription drug abuse. The two issues are classified as either altruistic, where there is no direct benefit, or self-help, where the results are personal. Four different messages will be used: altruistic argumentative, altruistic emotional, self-help argumentative, and self-help emotional. Also, previous knowledge levels will be taken into account. All combined, the end results will measure the likelihood of an individual to perform the act, donate to the cause monetarily, or tell another person.
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Date Issued
2012
Identifier
CFH0004268, ucf:44942
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004268
THE EFFECTS ADVERTISING PLAYS ON COLLEGE STUDENTS' MORAL INTENTIONS BEYOND PURCHASE BEHAVIOR
Title
THE EFFECTS ADVERTISING PLAYS ON COLLEGE STUDENTS' MORAL INTENTIONS BEYOND PURCHASE BEHAVIOR.
Creator
Crockett, William, Massiah, Carolyn, University of Central Florida
Abstract / Description
Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but...
Show moreAdvertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but there are possible side-effects for the consumer that are beyond the intentions to buy. The purpose of this thesis is to explore the effects advertisements play on the college student in particular. Different static/multi media advertisements have been shown to various college students ranging in gender and background to discover the comprehensive ramifications of specific promotions to study the moral and ethical impact that advertisements play on students' moral intent. An analysis and conclusion will be given, along with ideas for possible future studies. Recommendations will also be stated for marketers to be morally responsible for the advertisements they portray so the audience is not effected in a way that can lead to unwanted consequences. Ultimately, the results did not support the original hypotheses, leading to thought- provoking questions concerning our current marketing practices and the effectiveness of static and multimedia advertisements on college students. Future studies need to take place to reveal the accuracy of the study and to ultimately answer the question, "Are current advertisements influencing the audience at hand?"
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Date Issued
2012
Identifier
CFH0004250, ucf:44899
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004250
EVALUATION OF ADVERTISEMENTS: THE ROLE OF MALES' SELF-IMAGE AND ITS EFFECT ON ATTITUDE TOWARD ADVERTISEMENTS
Title
EVALUATION OF ADVERTISEMENTS: THE ROLE OF MALES' SELF-IMAGE AND ITS EFFECT ON ATTITUDE TOWARD ADVERTISEMENTS.
Creator
Carrel, Ashley, Massiah, Carolyn, University of Central Florida
Abstract / Description
As consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risque images have on...
Show moreAs consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risque images have on consumers' self-image and feelings, most commonly though, on females. This research focuses on males as consumers and their attitudes towards advertisements and how it compares to the female consumer. Only when we understand the attitudes toward advertisements can we effectively inform our customer of products and services. The purpose of this thesis is to explore males and how their self-image and exposure to images in advertising can affect their attitude towards the advertisement. Through the analysis of consumer surveys completed by both males and females, this thesis evaluates how males feel towards authentic advertisements and compare that to their female counterpart. Evidence shows that a consumer's attitude towards an advertisement has an impact on their attitude towards the brand. By discovering how males' attitudes towards advertisements are formed and comparing that to females' attitudes towards advertisements, this thesis aims to make an impact in the marketing discipline to improve advertiser's knowledge and ability to create advertisements that serve a purpose and are considered appealing by consumers- leading them to purchase.
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Date Issued
2011
Identifier
CFH0003791, ucf:44730
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0003791
Power Effects on Consumer Well-Being: Two Essays on The Power Effects on Donation and Material/Experiential Consumption
Title
Power Effects on Consumer Well-Being: Two Essays on The Power Effects on Donation and Material/Experiential Consumption.
Creator
Liu, Yue, He, Xin, Tafaghodijami, Ata, Massiah, Carolyn, Yang, Xiaojing, Mao, Huifang, University of Central Florida
Abstract / Description
Power is a fundamental concept in social science (Russell 1938), which has gained much academic attention in various disciplines. Two essays of this dissertation examine the theoretical and practical implications of power effects on donation decisions and material/experiential consumption.The first essay demonstrates power's moderating effect on the relationship between publicity and donation. Specifically, it is proposed that powerful people tend to donate more in public (vs. private)...
Show morePower is a fundamental concept in social science (Russell 1938), which has gained much academic attention in various disciplines. Two essays of this dissertation examine the theoretical and practical implications of power effects on donation decisions and material/experiential consumption.The first essay demonstrates power's moderating effect on the relationship between publicity and donation. Specifically, it is proposed that powerful people tend to donate more in public (vs. private) situation, whereas powerless people do not show such a difference. This effect is driven by people's concern about self-presentation in a donation scenario. Additionally, this effect only holds when people strongly believe that high donation enhances others' positive impression of them, but dilutes when such belief is not held. The theorizing is supported across four studies.The second essay focuses on how power influences consumers' preferences for material and experiential products. It is predicted that those who feel powerless tend to spend more of their discretionary money on material products than experiential products. This effect occurs through feelings of resourcefulness caused by possessing material or experiential goods. In addition, this effect is further moderated by implicit theory, such that the impact of power on material versus experience product choice persists for incremental theorists but dissipates for entity theorists. Three experiments provide support to this proposition.Overall, by investigating how power influences people's donation behavior and choice of material/experiential products, this dissertation strengthens the understanding of power's effectson consumer behavior and provides practical implications on how power status can influence consumers' well-being.
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Date Issued
2017
Identifier
CFE0006894, ucf:51710
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006894
Peering Into The Future: Three Essays on the Nascent Phenomenon of Collaborative Consumption
Title
Peering Into The Future: Three Essays on the Nascent Phenomenon of Collaborative Consumption.
Creator
Dellegrazie-Perren, Rebeca, Massiah, Carolyn, He, Xin, Tafaghodijami, Ata, Grauerholz, Liz, University of Central Florida
Abstract / Description
The primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective...
Show moreThe primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective from a macro level to examine how social order is produced and sustained through the systemic interactions of service firms and peers. This essay provides a framework to understand the emergent business models by developing a typological theory that explains how platforms can be configured for higher value creation. The second essay approaches our understanding of the phenomenon from a meso level analysis to examine how peers interact with the social order of collaborative consumption markets to negotiate key existential tensions between consumer resistance and market appropriation. This essay explores the metaphors that peers use to construe the field of collaborative consumption. Through the interpretive analysis of participant-generated images, this research uncovers the prevailing use of a liberation metaphor that reveals a new way of thinking about resource circulation. Lastly, the third essay employs a micro level of analysis to examine how participation in collaborative consumption practices provokes intrapersonal dynamics leading to moral decay. By relying on a social cognitive framework that considers how behaviors impact personal and environmental factors in a recursive fashion, this essay scrutinizes when and how prolonged participation can erode moral identity and negatively impact prosocial behaviors. Together, this holistic approach advances our theoretical understanding of the collaborative consumption phenomenon and provides practical implications for managerial practice and public policy.
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Date Issued
2015
Identifier
CFE0005783, ucf:50055
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005783