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STREET TEAM MEMBER SOCIALIZATION
Title
STREET TEAM MEMBER SOCIALIZATION.
Creator
Turner, Anna, Lynxwiler, John, University of Central Florida
Abstract / Description
Street teams are grassroots efforts built from the ground up by people who have a vested interest in promoting a band or event. They are also made up of people who are passionate about what they do. This study investigated the socialization process of street team members from the investigation stage to obtaining full membership. It also identified the outcomes of socialization. In this study, 15 street team members were interviewed and observations were made at concerts and street team events...
Show moreStreet teams are grassroots efforts built from the ground up by people who have a vested interest in promoting a band or event. They are also made up of people who are passionate about what they do. This study investigated the socialization process of street team members from the investigation stage to obtaining full membership. It also identified the outcomes of socialization. In this study, 15 street team members were interviewed and observations were made at concerts and street team events over an 11-month period. Results indicated that although there are similarities in the socialization process among street team members, they actually belong to three different types of street teams.
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Date Issued
2011
Identifier
CFE0003948, ucf:48690
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003948
Hegemony of the Fourth and Fifth Estates: Exploration of Ideology and False Consciousness in the Media
Title
Hegemony of the Fourth and Fifth Estates: Exploration of Ideology and False Consciousness in the Media.
Creator
Turner, Anna, Lynxwiler, John, Grauerholz, Liz, Gay, David, University of Central Florida
Abstract / Description
Hegemony is a process of dialectic political control. On one side, intellectuals use political and economic channels to convey an ideology, a set of principles, to the public, and on the other side, the public accepts this ideology, thus consenting to the status quo (Boggs, 1976). Research suggests that media are hegemonic entities that reinforce ideology (Bielby (&) Moloney, 2008; Lewis, 1999a). Traditional news media comprise the fourth estate, while the blogosphere, often heralded as media...
Show moreHegemony is a process of dialectic political control. On one side, intellectuals use political and economic channels to convey an ideology, a set of principles, to the public, and on the other side, the public accepts this ideology, thus consenting to the status quo (Boggs, 1976). Research suggests that media are hegemonic entities that reinforce ideology (Bielby (&) Moloney, 2008; Lewis, 1999a). Traditional news media comprise the fourth estate, while the blogosphere, often heralded as media critics, constitutes the fifth. Limited research exists on the fifth estate, which, due to the ubiquity of the internet, has emerged as a public information source. On September 17, 2011, approximately 1,000 people gathered in Zuccotti Park in New York City's Wall Street financial district to protest social and economic inequality. The Occupy Wall Street movement garnered the attention of mainstream media, and it continued to do so for a sustained period of time. The movement also had a presence in the fifth estate. The subject of the movement and its presence in both estates, make it an ideal topic for comparing hegemony in the fourth and fifth estates.This content analysis explored the existence of hegemonic frames in news and blog coverage of Occupy Wall Street. Hegemonic frames existed to some extent in both estates, especially frames that highlighted deviant aspects of the movement. Counterhegemonic frames also existed in both estates, with a tendency to call into question acts of the government. Although counterhegemonic frames were present in both news articles and fifth-estate blogs, the fifth estate was more likely to question corporations, implying that the fourth estate was ignoring corporate malfeasance, which could be a factor in organizing consent of the people to the ideological status quo.
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Date Issued
2016
Identifier
CFE0006405, ucf:51465
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006405