Current Search: Marketing (x)
Pages
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Title
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CRITICAL REVIEWS AND MARKET PERFORMANCE.
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Creator
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Pomirleanu, Elena, Ganesh, Jaishankar, University of Central Florida
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Abstract / Description
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Firms invest significant resources to improve the quality of their products but also to communicate to consumers about their efforts. However, information regarding quality of product offerings is now increasingly being generated by short or long term users of products or services. The growing popularity of critical reviews has prompted attention from both academics and practitioners alike. Current academic findings do not seem conclusive with respect to the impact critical reviews have on...
Show moreFirms invest significant resources to improve the quality of their products but also to communicate to consumers about their efforts. However, information regarding quality of product offerings is now increasingly being generated by short or long term users of products or services. The growing popularity of critical reviews has prompted attention from both academics and practitioners alike. Current academic findings do not seem conclusive with respect to the impact critical reviews have on product performance on the market. The current dissertation aims to clarify the role critical reviews have in relation to economic outcomes such as sales, category market share, price premiums and product success. Using four years of cross-sectional data from the automobile market, the first essay of this dissertation conceptualizes consumer and expert ratings as market-based signals and investigates the impact critical reviews have on product performance of new and used automobiles. Results show that both consumer and expert ratings are positively related to market performance (sales and category market share of new automobiles) but they exhibit a non-synergistic interaction. More specifically, at higher levels of consumer ratings, the impact of expert ratings on product performance is decreased and vice-versa. Furthermore, results show that critical ratings are significantly associated with the firm's ability to command higher price premiums. Comparatively, a firm-based driver of product performance, product improvement failed to show a significant association with product market performance but it exhibited a non-linear relationship with price premiums. Moreover, the impact of expert ratings proved to be significantly higher for utilitarian products than hedonic products whereas consumer ratings do not have a differential effect across product types. Finally, the results did not show that the impact of consumer ratings on sales of used automobiles is increasing over time. The second essay focuses on expert reviews (entertainment critics) and provides a more nuanced examination of the role of critics and critical reviews and their impact on probability of product success. Based on qualitative data, two types of expert reviews are distinguished to be influential (opinions and evaluations), however, their role differs in importance over time. The hypotheses are tested using data from the fourth season of American Idol. Results show that on average, opinions are significantly impacting the probability of success whereas evaluations do not. Moreover, the numbers of statements that contain evaluation negatively impact the success in early periods. Overall, the results highlight the facts that critical reviews from both experts and consumers should be monitored, that they are a key driver of product market-success and that select expert reviews may influence product success in early stages of product existence.
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Date Issued
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2009
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Identifier
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CFE0002788, ucf:48131
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0002788
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Title
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An empirical investigation into the determinants of the federal funds rate with special emphasis on trends in market participation.
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Creator
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Martin, Michael A., null, null, Business Administration
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Abstract / Description
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Florida Technological University College of Business Administration Thesis
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Date Issued
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1978
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Identifier
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CFR0003523, ucf:53000
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFR0003523
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Title
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The Effect of Food Labeling and Environmental Cues on Food Consumption Judgments and Choices.
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Creator
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Lefebvre, Sarah, He, Xin, Tafaghodijami, Ata, Rugar, Yael Zemack -, Mao, Huifang, Biswas, Dipayan, University of Central Florida
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Abstract / Description
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As obesity levels reach epidemic levels globally, an understanding of the multitude of factors that influence both eating behavior and food choice is necessary. This dissertation attempts to investigate the role of emerging food categories, namely organic foods, and the influence of environmental cues on eating behaviors and choices. This goal is accomplished through three essays. The first essay focuses on the organic food trend and consumer taste expectations. Specifically, this essay...
Show moreAs obesity levels reach epidemic levels globally, an understanding of the multitude of factors that influence both eating behavior and food choice is necessary. This dissertation attempts to investigate the role of emerging food categories, namely organic foods, and the influence of environmental cues on eating behaviors and choices. This goal is accomplished through three essays. The first essay focuses on the organic food trend and consumer taste expectations. Specifically, this essay explores how the presence of an organic label influences taste expectations differently for minimally processed versus highly processed foods due to the level of consistency (congruency) between the food item and formed organic associations. Moving the focus on food consumption to environmental cues, the second essay of this dissertation investigates how the temperature dimension of ambient scent (i.e., cool or warm) influences food choice and the number of calories consumed. This essay, drawing on literature from physiology and the limited research on the temperature dimension of scent, shows that the temperature dimension of scent generates behaviors that mimic the body's physiological responses to ambient temperature. Lastly, the third essay explores the relationship between organic foods and the discrete emotion of nostalgia. This essay examines how proneness to nostalgia and nostalgia evoked by advertising results in a preference for organic food products. This essay proposes that nostalgia evokes a desire for simplicity that is represented through the traditional production methods used by organic products; this leads to a preference for organic products. In sum, these three essays advance the knowledge on factors that influence food consumption behavior and choice, adding to the theoretical understanding of emerging food trends, labeling, and environmental cues, while providing implications for marketing strategy and consumer well-being.
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Date Issued
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2017
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Identifier
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CFE0006615, ucf:51301
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0006615
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Title
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Essays on Marketing Strategies in the Context of Interdependent Consumption.
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Creator
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Talebi Ashoori, Minoo, Stock, Axel, Liu, Lin, Mao, Huifang, Caputo, Michael, University of Central Florida
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Abstract / Description
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This dissertation consists of two essays in which I study the impact of two interdependent consumerbehaviors, fairness concerns and exclusivity seeking, on a companys marketing strategiesand profits specifically in a context where it tries to expand its clientele with the objective of generatingrepeat purchases, for example by running deals on daily deal platforms. In the first essay,I examine the impact of customers fairness concerns on the profitability of a company runningpromotions on...
Show moreThis dissertation consists of two essays in which I study the impact of two interdependent consumerbehaviors, fairness concerns and exclusivity seeking, on a companys marketing strategiesand profits specifically in a context where it tries to expand its clientele with the objective of generatingrepeat purchases, for example by running deals on daily deal platforms. In the first essay,I examine the impact of customers fairness concerns on the profitability of a company runningpromotions on daily deal platforms. With the prevalence of social media and the internet, informationabout such targeted promotions can become available to all consumers including those whodid not have access to the platform and paid a full-price. Conducting a laboratory experiment,I demonstrate that knowledge about targeted promotions often leads to post-promotional fairnessconcerns among these consumers resulting in an increased tendency to switch providers. Incorporatingthe results of the experiment in a two-period game-theoretic model I analyze the impactof customers post-promotional fairness concerns on the profits of quality differentiated companieswho compete by running targeted promotions. I find that the low quality provider always suffersfrom consumers sensitivity to unfairness. Contrary, I show that the high quality provider can counterintuitivelybenefit from consumers fairness concerns as long as its quality advantage is not toolarge. Furthermore, I analyze how profits are impacted when information about the targeted dealsleaks to non-targeted customers who would have bought at the regular price. I find that, counterintuitively,competing firms profits increase with leakage. In the second essay of this dissertation, Istart with the observation that many platform members are new customers and are uncertain aboutthe quality of the companys product or service until they consume it. In such a context, I examinea high quality sellers optimal signaling strategy in a market where consumers prefer to purchase ascarce product due to desire for exclusivity or to receive a service in a non-crowded environmentdue to better experience and service delivery. Utilizing a repeat purchase signaling model I show that, consistent with prior literature, the high quality firm signals its quality by making its productscarce as well as charging a high price when consumers desire for exclusivity is high and cost ofquality is great. Contrary, I also find conditions under which the high quality firm counterintuitivelymakes its product widely available and prices it low to signal its quality. The model may inpart explain how high quality sellers market their products or services on daily deal websites.
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Date Issued
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2015
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Identifier
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CFE0005890, ucf:50855
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005890
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Title
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HJB Equation and Statistical Arbitrage applied to High Frequency Trading.
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Creator
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Park, Yonggi, Yong, Jiongmin, Swanson, Jason, Richardson, Gary, Shuai, Zhisheng, University of Central Florida
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Abstract / Description
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In this thesis we investigate some properties of market making and statistical arbitrage applied to High Frequency Trading (HFT). Using the Hamilton-Jacobi-Bellman(HJB) model developed by Guilbaud, Fabien and Pham, Huyen in 2012, we studied how market making works to obtain optimal strategy during limit order and market order. Also we develop the best investment strategy through Moving Average, Exponential Moving Average, Relative Strength Index, Sharpe Ratio.
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Date Issued
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2013
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Identifier
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CFE0004907, ucf:49628
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004907
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Title
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Three Essays on Short-selling, Maring Trading and Market Efficiency.
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Creator
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Wang, Song, Gatchev, Vladimir, Chen, Honghui, Schnitzlein, Charles, Hofler, Richard, University of Central Florida
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Abstract / Description
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My dissertation contains three essays on short-selling, margin trading, and market efficiency. The first essay uses a unique exogenous event, the introduction of short selling in the Chinese stock market, to examine the direct link between idiosyncratic risk and short selling. Based on Shleifer and Vishny (1997), I hypothesize that idiosyncratic risk deters arbitrageurs with negative information from taking short positions in overvalued stocks. Consequently, the stocks with high idiosyncratic...
Show moreMy dissertation contains three essays on short-selling, margin trading, and market efficiency. The first essay uses a unique exogenous event, the introduction of short selling in the Chinese stock market, to examine the direct link between idiosyncratic risk and short selling. Based on Shleifer and Vishny (1997), I hypothesize that idiosyncratic risk deters arbitrageurs with negative information from taking short positions in overvalued stocks. Consequently, the stocks with high idiosyncratic risk are more overvalued at the onset of the introduction of short sale and perform worse in the subsequent period. The second essay examines the impact of the introduction of margin trading and short selling in the Chinese stock market on market quality. The third essay examines the relationship between short selling and SEO discount under the SEC's amendment to Rule 105. If the amendment is binding, the short-selling prior to seasoned equity offering (SEO) should correctly reflect negative information and promote price efficiency. Thus the winner's curse problem during SEO process is reduced and the value discount of a SEO should be less.
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Date Issued
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2012
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Identifier
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CFE0004614, ucf:49941
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004614
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Title
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CREATING SUSTAINABILITY THROUGH CORPORATE BRANDING.
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Creator
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Ritz, Hayley, Jones, Dan, University of Central Florida
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Abstract / Description
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This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its...
Show moreThis thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its consumer through loyalty and emotional attachments. Corporations use various processes and methodologies when they begin to create and enhance their corporate brand. Corporations must define their corporate personality, build recognition, standardize, and fulfill brand promises. There are also obstacles and challenges that corporations face in their endeavor to implement a branding guideline, and the chance of overcoming them without defined leadership is unrealistic. This study focuses specifically on existing literature about corporate branding and cites case study examples to show what makes the best brands successful and where failing brands could have been more successful. The study concludes by providing insight into the future for corporate branding and offering suggestions for technical communication professionals who find themselves a part of the brand building and defining process. There are various rules to branding and traits that are common to every top brand in the world. By instilling its brand with such traits, and following certain processes with focus, passion, and persistence, and most of all a long-term commitment to the brand, a corporation will find its brand among the most recognized brands in the world.
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Date Issued
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2007
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Identifier
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CFE0001871, ucf:47413
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0001871
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Title
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AN EVALUATION OF ENROLLMENT MANAGEMENT MODELS OF THE 28 FLORIDA COMMUNITY COLLEGES.
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Creator
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LoBasso, Thomas, Bozeman, William, University of Central Florida
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Abstract / Description
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ABSTRACT The purpose of this study was to determine the extent to which enrollment management models have been successfully implemented within the 28 Florida community colleges. The study also sought to determine when enrollment management structures began and whether expected benefits were achieved. Analysis of the data collected in this study indicated the following five major findings. First, enrollment management concepts and practices have been implemented at some level within the 23...
Show moreABSTRACT The purpose of this study was to determine the extent to which enrollment management models have been successfully implemented within the 28 Florida community colleges. The study also sought to determine when enrollment management structures began and whether expected benefits were achieved. Analysis of the data collected in this study indicated the following five major findings. First, enrollment management concepts and practices have been implemented at some level within the 23 Florida community colleges surveyed. This was evident by the use of the word "enrollment" in the organizational titles as well as in the titles of the individuals who were responsible for the models. Second, enrollment management models reported were determined to be relatively new in comparison to four-year institutions. The literature on enrollment management demonstrated that four-year colleges began enrollment management practices in the early-to-mid 1970s. Much of the existing literature on enrollment management has been based on the experiences at four-year institutions. Third, some enrollment management divisions appeared to have key enrollment offices displaced. The key enrollment offices selected in this study were supported throughout the literature. Those offices represented were as follows: Admissions, Records and Registration, Financial aid, Orientation, and Advising. Fourth, increasing enrollment was the strongest reason for implementing the enrollment structure and subsequently was the strongest benefit realized. The anticipated decline in high school graduates, and the expectation of subsequent declining college enrollments during the 1970s, provided the impetus for the adoption of models of enrollment management. The fifth finding was that moving key enrollment offices such as financial aid into the enrollment management organizations would be an improvement to existing models. As enrollment management concepts are implemented into practice, the realignment of related offices may be necessary to effectively accomplish goals.
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Date Issued
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2005
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Identifier
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CFE0000371, ucf:46330
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0000371
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Title
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STUDENT PERCEPTION OF BARRIERS TO STUDY ABROAD.
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Creator
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Walker, Jessica, Valdez, Carlos, University of Central Florida
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Abstract / Description
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Studying abroad during the collegiate experience is an idea sought by the many high school seniors and college freshmen alike. The social, intellectual, and cultural benefits received from participating makes it a seemingly easy decision. Yet, lack of action plagues the nation as there exists a miniscule number of students who follow through with their desire to study abroad. Prior research exemplifies that students rely on the perceptions of their peers and family when approaching an...
Show moreStudying abroad during the collegiate experience is an idea sought by the many high school seniors and college freshmen alike. The social, intellectual, and cultural benefits received from participating makes it a seemingly easy decision. Yet, lack of action plagues the nation as there exists a miniscule number of students who follow through with their desire to study abroad. Prior research exemplifies that students rely on the perceptions of their peers and family when approaching an unfamiliar subject. These perceptions result in concocted barriers that dissuade the student from participating in study abroad before they seek concrete information. There are a limited number of studies completed at universities to identify these specific barriers. Thus, this research examines the student population at the University of Central Florida, the perceived barriers they possess concerning study abroad, and their sources of these perceptions. This is a qualitative and quantitative study that investigates the effects of perceived cost and graduation delay on the willingness of a student to study abroad. The unexpected ramifications of the marketing mix, utilized by the department of Study Abroad, will shed light upon the steps necessary to revise their position in order to transform student intent into action.
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Date Issued
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2015
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Identifier
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CFH0004876, ucf:45418
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0004876
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Title
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INFORMATIONAL EFFICIENCY AND THE REACTION TO TERRORISM: A FINANCIAL PERSPECTIVE.
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Creator
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Roland, Nicholas, Sturm, Ray, University of Central Florida
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Abstract / Description
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The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists' ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed...
Show moreThe purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists' ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the attack (+ or - 5 days) using average abnormal returns, standard deviation, Sharpe Ratio and the initial reactions in the market place as a percentage of total attacks, the effects on average abnormal returns on the market proxies were measured on three levels; The entire sample period from 1985 to 2015; the first half of the sample period 1985-1999; and the second half of the sample period 2000-2015. Analyzing trends in abnormal returns and standard deviation, the results of the study were inconclusive.
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Date Issued
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2016
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Identifier
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CFH0000232, ucf:44672
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0000232
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Title
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GDP GROWTH DIFFERENCES AND FINANCIAL CONTAGION: EVIDENCE FROM THE 2008-2009 SUBPRIME CRISIS.
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Creator
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Marquez, Jose, Aysun, Uluc, University of Central Florida
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Abstract / Description
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Trend and panel data analyses are used to determine the role of financial variables in GDP growth differences during the last global recession. Real variables are implemented in order to absorb real shocks and give a better (less biased) estimation of the effects of those nominal (financial) shocks. Results indicate an important role of Stock Market correlations.
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Date Issued
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2013
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Identifier
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CFH0004462, ucf:45084
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0004462
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Title
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A PRICE-VOLUME MODEL FOR A SINGLE-PERIOD STOCK MARKET.
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Creator
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Chen-Shue, Yun, Yong, Jiongmin, University of Central Florida
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Abstract / Description
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The intention of this thesis is to provide a primitive mathematical model for a financial market in which tradings affect the asset prices. Currently, the idea of a price-volume relationship is typically used in the form of empirical models for specific cases. Among the theoretical models that have been used in stock markets, few included the volume parameter. The thesis provides a general theoretical model with the volume parameter for the intention of a broader use. The core of the model is...
Show moreThe intention of this thesis is to provide a primitive mathematical model for a financial market in which tradings affect the asset prices. Currently, the idea of a price-volume relationship is typically used in the form of empirical models for specific cases. Among the theoretical models that have been used in stock markets, few included the volume parameter. The thesis provides a general theoretical model with the volume parameter for the intention of a broader use. The core of the model is the correlation between trading volume and stock price, indicating that volume should be a function of the stock price and time. This function between price and time was made visible by the use of the trading volume process, also known as the Limit Order book. The development of this model may be of some use to investors, who could build their wealth process based on the dynamics of the process found through a Limit Order Book. This wealth process can help them build an optimal trading strategy design.
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Date Issued
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2014
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Identifier
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CFH0004689, ucf:45245
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0004689
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Title
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Construction and Demolition Debris Recovery and Recycling in Orange County, FL.
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Creator
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Toth, Michael, Reinhart, Debra, Behzadan, Amir, Randall, Andrew, University of Central Florida
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Abstract / Description
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In 2008, the State of Florida established a recycling goal of 75% to be achieved by 2020. In response to the Florida goal Orange County (OC), Florida has made the development and implementation of an efficient strategy for landfill diversion of its solid waste a top priority. The Florida Department of Environmental Protection (FDEP) estimated that 23% of municipal solid waste was generated by construction and demolition (C&D) activities in 2009, with only 30 percent of C&D debris being...
Show moreIn 2008, the State of Florida established a recycling goal of 75% to be achieved by 2020. In response to the Florida goal Orange County (OC), Florida has made the development and implementation of an efficient strategy for landfill diversion of its solid waste a top priority. The Florida Department of Environmental Protection (FDEP) estimated that 23% of municipal solid waste was generated by construction and demolition (C&D) activities in 2009, with only 30 percent of C&D debris being recycled. Therefore, OC decided to create a solid waste integrated resource plan (SWIRP) initially focused on the recovery and recycling of C&D materials (2010). For SWIRP development, OC decision makers need the best available data regarding C&D debris generation and composition and an understanding of the potential markets available for recycled materials. In this investigation debris generation was estimated over the period of 2001 to 2009 for the largest single governing body within OC, unincorporated OC (UOC), representing 65 percent of county population. The debris generation model was constructed for years 2001-2010 using area values for C&D activities in six sectors obtained from building permits and debris generation multipliers obtained from literature values. The benefit of the model is that as building permit information is received, debris generation estimations can also be expediently updated. Material composition fractions obtained from waste characterization studies of landfills in the Central Florida area were applied to the debris generation model resulting in a material composition for all sectors for years 2001-2010. The material composition of the debris stream was found to be, on average, concrete (53%) drywall (20%), wood (12%), a miscellaneous fraction (8%), asphalt roofing material (4%), metal (2%), cardboard (1%) and carpet and padding (1%). A market analysis was performed for concrete, drywall, wood, asphalt roofing shingles and residual screened materials (RSM). It was found that statewide, markets existed for 100 percent of the materials studied and could replace significant amounts of natural material feedstocks, but that the development of more local markets was vital to meeting OC's diversion goal to minimize the cost of transporting recyclables.
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Date Issued
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2012
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Identifier
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CFE0004241, ucf:52871
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004241
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Title
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Assessing the Safety and Operational Benefits of Connected and Automated Vehicles: Application on Different Roadways, Weather, and Traffic Conditions.
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Creator
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Rahman, Md Sharikur, Abdel-Aty, Mohamed, Eluru, Naveen, Hasan, Samiul, Yan, Xin, University of Central Florida
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Abstract / Description
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Connected and automated vehicle (CAV) technologies have recently drawn an increasing attention from governments, vehicle manufacturers, and researchers. Connected vehicle (CV) technologies provide real-time information about the surrounding traffic condition (i.e., position, speed, acceleration) and the traffic management center's decisions. The CV technologies improve the safety by increasing driver situational awareness and reducing crashes through vehicle-to-vehicle (V2V) and vehicle-to...
Show moreConnected and automated vehicle (CAV) technologies have recently drawn an increasing attention from governments, vehicle manufacturers, and researchers. Connected vehicle (CV) technologies provide real-time information about the surrounding traffic condition (i.e., position, speed, acceleration) and the traffic management center's decisions. The CV technologies improve the safety by increasing driver situational awareness and reducing crashes through vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I). Vehicle platooning with CV technologies is another key element of the future transportation systems which helps to simultaneously enhance traffic operations and safety. CV technologies can also further increase the efficiency and reliability of automated vehicles (AV) by collecting real-time traffic information through V2V and V2I. However, the market penetration rate (MPR) of CAVs and the higher level of automation might not be fully available in the foreseeable future. Hence, it is worthwhile to study the safety benefits of CAV technologies under different MPRs and lower level of automation. None of the studies focused on both traffic safety and operational benefits for these technologies including different roadway, traffic, and weather conditions. In this study, the effectiveness of CAV technologies (i.e., CV /AV/CAV/CV platooning) were evaluated in different roadway, traffic, and weather conditions. To be more specific, the impact of CVs in reduced visibility condition, longitudinal safety evaluation of CV platooning in the managed lane, lower level of AVs in arterial roadway, and the optimal MPRs of CAVs for both peak and off-peak period are analyzed using simulation techniques. Currently, CAV fleet data are not easily obtainable which is one of the primary reasons to deploy the simulation techniques in this study to evaluate the impacts of CAVs in the roadway. The car following, lane changing, and the platooning behavior of the CAV technologies were modeled in the C++ programming language by considering realistic car following and lane changing models in PTV VISSIM. Surrogate safety assessment techniques were considered to evaluate the safety effectiveness of these CAV technologies, while the average travel time, average speed, and average delay were evaluated as traffic operational measures. Several statistical tests (i.e., Two sample t-test, ANOVA) and the modelling techniques (Tobit, Negative binomial, and Logistic regression) were conducted to evaluate the CAV effectiveness with different MPRs over the baseline scenario. The statistical tests and modeling results suggested that the higher the MPR of CAVs implemented, the higher were the safety and mobility benefits achieved for different roadways (i.e., freeway, expressway, arterials, managed lane), weather (i.e., clear, foggy), and traffic conditions (i.e., peak and off-peak period). Interestingly, from the safety and operation perspective, at least 30% and 20% MPR were needed to achieve both the safety and operational benefits of peak and off-peak period, respectively. This dissertation has major implications for improving transportation infrastructure by recommending optimal MPR of CAVs to achieve balanced mobility and safety benefits considering varying roadway, traffic, and weather condition.
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Date Issued
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2019
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Identifier
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CFE0007709, ucf:52442
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0007709
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Title
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Customer Relationship Marketing by Destination Marketing Organizations: Does it lead to favorable behavioral intentions to meeting planners?.
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Creator
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Lee, Jumyong, Breiter, Deborah, Wang, Youcheng, Kwun, David, Boote, David, Ro, Hee Jung, Love, Curtis, University of Central Florida
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Abstract / Description
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In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the...
Show moreIn convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist of satisfaction, trust, and commitment as well as consequence (i.e. behavioral intention) led by the RM mediators based on review of the literature. Therefore, the hypothesized relationships 1) between the antecedents and the mediators, 2) between the mediators, 3) and 3) between the mediators and the consequence in the model were tested by using structural equation modeling (SEM) with LISREL results. Eight out of eleven hypotheses were supported by the examination of path coefficients while 33 observed indicators were confirmed in the measurement model through confirmatory factor analysis (CFA). The SEM results showed the significant relationships that lead to meaningful implications in both industry and academia while this study is not immune to limitations that can be the starting points of recommendations for future studies.
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Date Issued
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2011
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Identifier
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CFE0004126, ucf:49122
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004126
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Title
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HEDONIC PROPERTY VALUE MODELING OF WATER QUALITY, LAKE PROXIMITY, AND SPATIAL DEPENDENCE IN CENTRAL FLORIDA.
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Creator
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Walsh, Patrick, Milon, J. Walter, University of Central Florida
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Abstract / Description
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Hedonic property value analysis is one of the leading methods of environmental valuation. This non-market technique uses variation in home sales to infer the values of amenities or disamenities. While there have been numerous studies about air quality and hazardous waste, the number of papers focusing on water quality is much smaller. Consequently, there are still many unanswered questions about the proper handling of water quality through hedonic methods. Furthermore, estimates from hedonic...
Show moreHedonic property value analysis is one of the leading methods of environmental valuation. This non-market technique uses variation in home sales to infer the values of amenities or disamenities. While there have been numerous studies about air quality and hazardous waste, the number of papers focusing on water quality is much smaller. Consequently, there are still many unanswered questions about the proper handling of water quality through hedonic methods. Furthermore, estimates from hedonic property price analyses are rarely used in government cost benefit analyses. This dissertation investigates several important hedonic issues in a large analysis of water quality in central Florida. The first chapter of this paper explores the extent of water quality benefits. Almost all past studies have focused exclusively on waterfront homes. The present paper includes non-waterfront homes and investigates three hypotheses about the marginal impact of water quality. The first hypothesis is that non-waterfront homes are positively affected by water quality, but by a smaller amount than waterfront homes. The second hypothesis is about the effect of lake distance on the relationship between water quality and property prices: this relationship should be negative. The third hypothesis states that properties near larger lakes have a higher implicit price for water quality than homes around smaller lakes, all else constant. These three hypotheses are investigated in each chapter of the dissertation, and provide a unifying theme to the paper. Results from Chapter 1 support all three hypotheses. Most importantly, the empirical estimates indicate that water quality benefits extend beyond the waterfront in a declining gradient. Excluding non-lakefront homes from the analysis can therefore substantially underestimate the total benefits of a water quality improvement. Estimates of the total property price benefits from a one foot increase in water quality were found to double with the addition of non-waterfront homes. The second chapter examines the sensitivity of results to several spatial specifications. Spatial issues can be a problem in analyses of real estate data because of spatially correlated variables, unobservable neighborhood codes and covenants, identical or similar builders, and property appraisal valuation techniques. The focus of the chapter is on the spatial weights matrix (SWM). Six different SWM's are constructed, which are based on popular specifications encountered in the current spatial hedonic literature. An out-of-sample forecasting exercise is used to compare multiple spatial specifications. Results indicate that certain spatial models may be sensitive to the specification of the weights matrix. Furthermore, many popular models currently used in the literature could be improved by allowing more non-zero elements in the SWM. The third chapter investigates the definition of "water quality" and uses several additional quality indicators. Choosing the proper pollution indicator is an issue that has plagued many areas of the valuation literature. While clarity indicators have become popular in hedonic property price analysis, they are not used for the purposes of regulation by many state environmental departments. This chapter uses several indicators that are used by the state of Florida to classify lakes and implement policy. Implicit prices are computed for all of the indicators and issues of benefit extent and total benefits are explored. Instead of finding an optimal indicator for all situations, results indicate that the use of at least two types of indicators may capture a larger range of the true total benefits. The final chapter uses a repeat sales model to address potential problems with omitted variable bias. Due to the size of the data set in this paper, there are a substantial number of homes that have sold more than once. The repeat sales model analyzes differences in property sales prices for the same home over time. The three hypotheses of the first chapter are explored in this alternative model. The implicit price obtained from the repeat sales model is much larger than the regular hedonic model. However, there are some concerns with the smaller population of repeat sales.
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Date Issued
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2009
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Identifier
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CFE0002717, ucf:48154
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0002717
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Title
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Three Essays on Market Efficiency and Corporate Diversification.
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Creator
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Jaber Hyder, Fawzi, Chen, Honghui, Gatchev, Vladimir, Frye, Melissa, Choi, Yoon, Schnitzlein, Charles, University of Central Florida
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Abstract / Description
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In my first essay, I use additions to the S(&)P 500 index as a laboratory to investigate how the interaction between arbitrageurs and arbitrage risk affects security prices. I find that the price effect is strong when there is high arbitrage risk (as measured by the lack of close substitutes) and low presence of arbitrageurs (as measured by low ownership by active institutions). Furthermore, a strong presence of arbitrageurs moderates the effect of arbitrage risk on the post-addition price...
Show moreIn my first essay, I use additions to the S(&)P 500 index as a laboratory to investigate how the interaction between arbitrageurs and arbitrage risk affects security prices. I find that the price effect is strong when there is high arbitrage risk (as measured by the lack of close substitutes) and low presence of arbitrageurs (as measured by low ownership by active institutions). Furthermore, a strong presence of arbitrageurs moderates the effect of arbitrage risk on the post-addition price reaction of added stocks. I also find a significant decrease in arbitrageurs' ownership in the added stocks post addition. More importantly, this decrease is accompanied by a significant increase in arbitrageurs' ownership in the added stocks' close substitutes. My second essay examines the sensitivity of investments to changes in investment opportunities for diversified and for single-segment firms. Because many concerns have been raised about existing proxies of investment opportunities, I introduce and examine the empirical performance of a new proxy based on financial analysts' earnings forecasts. The findings are consistent with the idea that firms respond efficiently to changes in investment opportunities. I find that firms increase (decrease) their capital expenditures when there is a favorable (unfavorable) change in opportunities. In addition, I find that diversified firms are more sensitive to changes in investment opportunities than are single-segment firms and that much of the difference in investment behavior between the two types of firms is explained by changes in investment opportunities. My findings are consistent with the idea that, when compared to single-segment firms, diversified firms use their larger internal capital markets and enjoy a less constrained response to changes in investment opportunities. The overall findings are in contrast to existing evidence that diversified firms allocate resources inefficiently.In my third essay, I investigate how the diversification discount depends on internal and external governance control mechanisms. The study uses CEO power to measure internal control and institutional ownership to measure external control. I find that CEO power has a negative effect on firm value and that this effect is greater for diversified firms. I also find that while institutional ownership is positively related to the value of single-segment firms it is not significantly related to the value of multi-segment firms. The overall findings that the diversification discount is more pronounced for firms with weaker internal and external governance control mechanisms support the hypothesis that governance control mechanisms are less effective in diversified firms than in single-segment firms.
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Date Issued
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2017
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Identifier
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CFE0006606, ucf:51265
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0006606
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Title
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Chetumal's Dragonglass: Postclassic Obsidian Production and Exchange at Santa Rita Corozal, Belize.
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Creator
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Seidita, Max, Chase, Arlen, Chase, Diane, Barber, Sarah, University of Central Florida
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Abstract / Description
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Obsidian is one of the most common materials preserved in the archaeological record of Mesoamerica. Because of this and obsidian's unique chemical properties, it has become one of the most common means by which to explain ancient exchange and production. Northern Belize has largely been absent from discussions of Postclassic Mesoamerican economies. The limited amount of obsidian research that has been done is unable to draw comparisons to the region's primary site during this period, Santa...
Show moreObsidian is one of the most common materials preserved in the archaeological record of Mesoamerica. Because of this and obsidian's unique chemical properties, it has become one of the most common means by which to explain ancient exchange and production. Northern Belize has largely been absent from discussions of Postclassic Mesoamerican economies. The limited amount of obsidian research that has been done is unable to draw comparisons to the region's primary site during this period, Santa Rita Corozal. This thesis remedies this by exploring the importation, production, and distribution of obsidian at the Postclassic Maya primary center of Santa Rita Corozal, Belize. Through the application of the lithic technology approach and the use of pXRF (portable X-ray fluorescence) spectrometry, it is possible to establish the sources of obsidian being exploited, the stage of reduction of obsidian imports, the major obsidian industry, and obsidian distribution for Santa Rita Corozal's Postclassic Period.
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Date Issued
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2015
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Identifier
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CFE0005997, ucf:50778
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005997
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Title
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Two Essays on Investors' Attention to Economically Linked Firms.
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Creator
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Khoshnoud, Mahsa, Chen, Honghui, Frye, Melissa, Gatchev, Vladimir, Turnbull, Geoffrey, Harrison, David, Roberts, Robin, University of Central Florida
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Abstract / Description
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My first essay examines the degree to which the market prices of publicly traded firms reflect and respond to new information regarding the economic viability and vitality of organizations to which they are strategically linked. More specifically, I exploit the uniquely transparent nature of the lessor-lessee relationship across commercial real estate markets to evaluate whether future returns to real estate investment trusts (REITs) are systematically affected by the financial return...
Show moreMy first essay examines the degree to which the market prices of publicly traded firms reflect and respond to new information regarding the economic viability and vitality of organizations to which they are strategically linked. More specifically, I exploit the uniquely transparent nature of the lessor-lessee relationship across commercial real estate markets to evaluate whether future returns to real estate investment trusts (REITs) are systematically affected by the financial return performance and/or operational opacity of the tenants who lease their investment properties. Using a hand collected data set identifying the principal tenants of 96 publicly traded REITs, I find those firms with the best performing tenants generate annualized abnormal returns which are approximately six percent higher than those realized by REITs with the worst performing tenants. These results are robust to a variety of model specifications, and a closer inspection of the results reveals these performance differentials are consistent with emerging evidence across the literature suggesting investors' limited attention materially influences the return predictability of assets. With respect to the current investigation, I thus conclude investors' limited attention leads to the failure of REIT prices to fully reflect the valuation implications of their tenants' return performance.My second essay investigates how sophisticated investors, such as short sellers, trade on information along the supply chain. Short sellers are known to be generally better informed than common investors. Given the economic linkages that exist between the suppliers and customers, one would expect short sellers to trade on such information. My results indicate that short interest predicts unexpected earnings news, consistent with short sellers extracting information from economic relationships. When I evaluate stock return and short interests in regression analysis, I find strong negative relation between short interest in supplier firm and the future stock returns for the customer firm for the return in the next month. The negative relation persists for twelve months. I find similar results from portfolio approach. I argue that one plausible channel that explains the information content of supplier (customer) firm's short interest for the customer (supplier) firms is short sale constraints on the customer (supplier) firms. My results are consistent with this explanation. Overall, my findings suggest that short sellers play an important role in the price discovery of related firms on supply chain, beyond their direct effects documented previously.
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Date Issued
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2017
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Identifier
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CFE0006755, ucf:51842
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0006755
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Title
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Firearm Lethality in Drug Market Contexts.
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Creator
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McCutcheon, James, Corzine, Harold, Jasinski, Jana, Huff-Corzine, Lin, Jarvis, John, University of Central Florida
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Abstract / Description
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The current study examines firearms' impact on the relationship between illegal drug markets and homicide. At the county-level, Iowa and Virginia are analyzed using crime data from the National Incident Based Reporting System. More specifically, gun availability is tested as a mediator for county drug crime rates and homicide counts. Variable selection and prediction is based on routine activity and social disorganization theories. I argue that social disorganization allows the context for...
Show moreThe current study examines firearms' impact on the relationship between illegal drug markets and homicide. At the county-level, Iowa and Virginia are analyzed using crime data from the National Incident Based Reporting System. More specifically, gun availability is tested as a mediator for county drug crime rates and homicide counts. Variable selection and prediction is based on routine activity and social disorganization theories. I argue that social disorganization allows the context for which criminal opportunity presents itself through routine activities. I posit gun availability mediates a positive relationship between illegal drug markets and homicide, with differences between urban and rural communities.
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Date Issued
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2013
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Identifier
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CFE0004888, ucf:49658
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004888
Pages