Current Search: Marketing (x)
Pages
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Title
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Use Lautz Bros. & Co's soaps.
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Date Created
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1880s
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Identifier
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DP0015444
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015444
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Title
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Darkie toothpaste.
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Date Created
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1900s
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Identifier
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DP0015463
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015463
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Title
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The fortune teller.
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Creator
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Brewer, Edward V.
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Date Created
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1921
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Identifier
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DP0015497_a
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015497_a
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Title
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PRICE DISCOVERY IN THE U.S. BOND MARKETS: TRADING STRATEGIES AND THE COST OF LIQUIDITY.
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Creator
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Shao, Haimei, Yong, Jiongmin, University of Central Florida
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Abstract / Description
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The world bond market is nearly twice as large as the equity market. The goal of this dissertation is to study the dynamics of bond price. Among the liquidity risk, interest rate risk and default risk, this dissertation will focus on the liquidity risk and trading strategy. Under the mathematical frame of stochastic control, we model price setting in U.S. bond markets where dealers have multiple instruments to smooth inventory imbalances. The difficulty in obtaining the optimal trading...
Show moreThe world bond market is nearly twice as large as the equity market. The goal of this dissertation is to study the dynamics of bond price. Among the liquidity risk, interest rate risk and default risk, this dissertation will focus on the liquidity risk and trading strategy. Under the mathematical frame of stochastic control, we model price setting in U.S. bond markets where dealers have multiple instruments to smooth inventory imbalances. The difficulty in obtaining the optimal trading strategy is that the optimal strategy and value function depend on each other, and the corresponding HJB equation is nonlinear. To solve this problem, we derived an approximate optimal explicit trading strategy. The result shows that this trading strategy is better than the benchmark central symmetric trading strategy.
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Date Issued
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2011
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Identifier
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CFE0003633, ucf:48858
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0003633
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Title
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"The Cause of Zion": Divisions Between Southern Baptists in Antebellum North Carolina.
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Creator
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Steele, Kristian, Sacher, John, Murphree, Daniel, Zhang, Hong, University of Central Florida
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Abstract / Description
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This project examines the ways in which divisions within Baptist churches in antebellum western North Carolina were caused by the Second Great Awakening and the Market Revolution. More precisely, these schisms were reactions to theological changes made by the governing bodies of the Baptist denomination as well as the social reform endeavors propagated by the new emerging middle class. With state funding no longer going to certain churches, denominations now competed on equal footing for...
Show moreThis project examines the ways in which divisions within Baptist churches in antebellum western North Carolina were caused by the Second Great Awakening and the Market Revolution. More precisely, these schisms were reactions to theological changes made by the governing bodies of the Baptist denomination as well as the social reform endeavors propagated by the new emerging middle class. With state funding no longer going to certain churches, denominations now competed on equal footing for congregants. Baptists began to adapt their theology in order to reach a broader audience. But their accommodations in doctrine were challenged by members of their own denomination who saw no reason to alter their interpretations of scripture. Concomitantly, a rapidly expanding market economy gave rise to a new middle class of individuals whose unique social perspectives differed sharply from both rural lower and upper classes in the South. And as more members of the Baptist ministry began identifying with this emerging class of professionals, citizens who found themselves disconnected from market centers and bereft of the benefits of a growing economy took issue with the unfamiliar social mentality propagated by these preachers. Recent historiographic trends have upset traditional narratives that have long-argued social reform could not take root in the Old South. However, these studies have failed to fully examine the significant role played by churches in heated political and economic debates. Rather than only focus on how churches inserted themselves into the secular sphere, this thesis looks inside the churches and analyzes the degree to which socioeconomic and cultural forces radically changed the ways in which North Carolinians made sense of their world in religious terms.
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Date Issued
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2016
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Identifier
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CFE0006401, ucf:51452
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0006401
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Title
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A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
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Creator
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Sousa Garnica, Tiany, Kinnally, William, Rubenking, Bridget, Sellnow, Deanna, University of Central Florida
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Abstract / Description
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Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online...
Show moreSocial networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what personality traits predict the motives for using Snapchat. Finally, hierarchical multiple regressions were used to examine the models that predict attitudes toward the non-sponsored and sponsored features in Snapchat as well as the engagement with them. Recommendations for practitioners were given to help them develop marketing strategies in Snapchat.
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Date Issued
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2017
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Identifier
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CFE0006799, ucf:51825
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0006799
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Title
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MAMMY.
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Date Created
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1930s
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Identifier
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DP0015356
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015356
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Title
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Howe Scales Co. Tradecard.
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Date Created
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1840s
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Identifier
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DP0015387
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015387
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Title
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Knox's gelatine.
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Date Created
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1920s?
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Identifier
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DP0015493
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015493
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Title
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Aunty.
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Date Created
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1940s
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Identifier
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DP0015368
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015368
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Title
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Baker's Delight Baking Powder.
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Identifier
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DP0015375
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015375
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Title
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"Topsies" and "Evas".
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Creator
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Woody, Elizabeth, Muray, Nickolas
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Date Created
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1940
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Identifier
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DP0015370
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015370
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015388
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015388
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Title
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Smoking Joe's Restaurant menu and fan.
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Identifier
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DP0015343
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015343
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Title
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"Dis sho' am good".
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Identifier
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DP0015342
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015342
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Title
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Excelsior: Ready mixed paints.
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Date Created
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1891
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Identifier
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DP0015449
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015449
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Title
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Ole Virginia Hickory Chips.
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Date Created
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1940s
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Identifier
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DP0015371
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015371
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Title
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Sapolio.
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Date Created
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1882
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Identifier
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DP0015446
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015446
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Title
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Smith & Buckley.
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Date Created
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1879
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Identifier
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DP0015441
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015441
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Title
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Snow Ball.
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Date Created
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1930s
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Identifier
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DP0015357
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015357
Pages