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(61 - 80 of 81)
Pages
- Title
- Notes on dixie dishes.
- Date Created
- 1880s
- Identifier
- DP0015442
- Format
- E-book
- PURL
- http://purl.flvc.org/ucf/fd/DP0015442
- Title
- Dixieland brand christian and cockrill.
- Date Created
- 1940s
- Identifier
- DP0015353
- Format
- Image (JPEG)
- PURL
- http://purl.flvc.org/ucf/fd/DP0015353
- Title
- Does yer Cotch on?.
- Date Created
- 1888
- Identifier
- DP0015367
- Format
- Set of related objects
- PURL
- http://purl.flvc.org/ucf/fd/DP0015367
- Title
- BUSINESS CASE STUDIES IN SUSTAINABILITY PRACTICES.
- Creator
-
Lynch, Sheri L, Combs, James G., University of Central Florida
- Abstract / Description
-
Protecting the environment for future generations is crucial. Although businesses are under strong pressure to support sustainability, many leaders find it challenging to meet the environmental needs of the present without negatively impacting their economic goals. This paper describes some methods that businesses have adopted to effectively manage environmental issues and offer an opportunity for competitive advantage. In particular, three case studies show ways that the companies have...
Show moreProtecting the environment for future generations is crucial. Although businesses are under strong pressure to support sustainability, many leaders find it challenging to meet the environmental needs of the present without negatively impacting their economic goals. This paper describes some methods that businesses have adopted to effectively manage environmental issues and offer an opportunity for competitive advantage. In particular, three case studies show ways that the companies have embraced and integrated sustainability into their strategic planning process, which helped them achieve growth and success in the context of social and environmental concerns. The paper shows how these businesses have chosen to embrace sustainability to minimize the negative impact in our environment, society, and economy. The case studies can help managers define and prioritize their sustainability goals, achieve social and economic value, and transform these environmental investments into sources of competitive advantage. This paper can be beneficial to other businesses who desire to move beyond compliance of the law and become proactive in helping our environment for future generations.
Show less - Date Issued
- 2016
- Identifier
- CFH2000100, ucf:45523
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH2000100
- Title
- THE EFFECTS ADVERTISING PLAYS ON COLLEGE STUDENTS' MORAL INTENTIONS BEYOND PURCHASE BEHAVIOR.
- Creator
-
Crockett, William, Massiah, Carolyn, University of Central Florida
- Abstract / Description
-
Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but...
Show moreAdvertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but there are possible side-effects for the consumer that are beyond the intentions to buy. The purpose of this thesis is to explore the effects advertisements play on the college student in particular. Different static/multi media advertisements have been shown to various college students ranging in gender and background to discover the comprehensive ramifications of specific promotions to study the moral and ethical impact that advertisements play on students' moral intent. An analysis and conclusion will be given, along with ideas for possible future studies. Recommendations will also be stated for marketers to be morally responsible for the advertisements they portray so the audience is not effected in a way that can lead to unwanted consequences. Ultimately, the results did not support the original hypotheses, leading to thought- provoking questions concerning our current marketing practices and the effectiveness of static and multimedia advertisements on college students. Future studies need to take place to reveal the accuracy of the study and to ultimately answer the question, "Are current advertisements influencing the audience at hand?"
Show less - Date Issued
- 2012
- Identifier
- CFH0004250, ucf:44899
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH0004250
- Title
- Development of Regional Optimization and Market Penetration Models For the Electric Vehicles in the United States.
- Creator
-
Noori, Mehdi, Tatari, Omer, Oloufa, Amr, Nam, Boo Hyun, Xanthopoulos, Petros, University of Central Florida
- Abstract / Description
-
Since the transportation sector still relies mostly on fossil fuels, the emissions and overall environmental impacts of the transportation sector are particularly relevant to the mitigation of the adverse effects of climate change. Sustainable transportation therefore plays a vital role in the ongoing discussion on how to promote energy insecurity and address future energy requirements. One of the most promising ways to increase energy security and reduce emissions from the transportation...
Show moreSince the transportation sector still relies mostly on fossil fuels, the emissions and overall environmental impacts of the transportation sector are particularly relevant to the mitigation of the adverse effects of climate change. Sustainable transportation therefore plays a vital role in the ongoing discussion on how to promote energy insecurity and address future energy requirements. One of the most promising ways to increase energy security and reduce emissions from the transportation sector is to support alternative fuel technologies, including electric vehicles (EVs). As vehicles become electrified, the transportation fleet will rely on the electric grid as well as traditional transportation fuels for energy. The life cycle cost and environmental impacts of EVs are still very uncertain, but are nonetheless extremely important for making policy decisions. Moreover, the use of EVs will help to diversify the fuel mix and thereby reduce dependence on petroleum. In this respect, the United States has set a goal of a 20% share of EVs on U.S. roadways by 2030. However, there is also a considerable amount of uncertainty in the market share of EVs that must be taken into account. This dissertation aims to address these inherent uncertainties by presenting two new models: the Electric Vehicles Regional Optimizer (EVRO), and Electric Vehicle Regional Market Penetration (EVReMP). Using these two models, decision makers can predict the optimal combination of drivetrains and the market penetration of the EVs in different regions of the United States for the year 2030.First, the life cycle cost and life cycle environmental emissions of internal combustion engine vehicles, gasoline hybrid electric vehicles, and three different EV types (gasoline plug-in hybrid EVs, gasoline extended-range EVs, and all-electric EVs) are evaluated with their inherent uncertainties duly considered. Then, the environmental damage costs and water footprints of the studied drivetrains are estimated. Additionally, using an Exploratory Modeling and Analysis method, the uncertainties related to the life cycle costs, environmental damage costs, and water footprints of the studied vehicle types are modeled for different U.S. electricity grid regions. Next, an optimization model is used in conjunction with this Exploratory Modeling and Analysis method to find the ideal combination of different vehicle types in each U.S. region for the year 2030. Finally, an agent-based model is developed to identify the optimal market shares of the studied vehicles in each of 22 electric regions in the United States. The findings of this research will help policy makers and transportation planners to prepare our nation's transportation system for the future influx of EVs.The findings of this research indicate that the decision maker's point of view plays a vital role in selecting the optimal fleet array. While internal combustion engine vehicles have the lowest life cycle cost, the highest environmental damage cost, and a relatively low water footprint, they will not be a good choice in the future. On the other hand, although all-electric vehicles have a relatively low life cycle cost and the lowest environmental damage cost of the evaluated vehicle options, they also have the highest water footprint, so relying solely on all-electric vehicles is not an ideal choice either. Rather, the best fleet mix in 2030 will be an electrified fleet that relies on both electricity and gasoline. From the agent-based model results, a deviation is evident between the ideal fleet mix and that resulting from consumer behavior, in which EV shares increase dramatically by the year 2030 but only dominate 30 percent of the market. Therefore, government subsidies and the word-of-mouth effect will play a vital role in the future adoption of EVs.
Show less - Date Issued
- 2015
- Identifier
- CFE0005852, ucf:50927
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005852
- Title
- An investigation of physiological measures in a marketing decision task.
- Creator
-
Lerma, Nelson, Karwowski, Waldemar, Elshennawy, Ahmad, Xanthopoulos, Petros, Reinerman, Lauren, University of Central Florida
- Abstract / Description
-
The objective of the present study was to understand the use of physiological measures as an alternative to traditional market research tools, such as self-reporting measures and focus groups. For centuries, corporations and researchers have relied almost exclusively on traditional measures to gain insights into consumer behavior. Oftentimes, traditional methods have failed to accurately predict consumer demand, and this has prompted corporations to explore alternative methods that will...
Show moreThe objective of the present study was to understand the use of physiological measures as an alternative to traditional market research tools, such as self-reporting measures and focus groups. For centuries, corporations and researchers have relied almost exclusively on traditional measures to gain insights into consumer behavior. Oftentimes, traditional methods have failed to accurately predict consumer demand, and this has prompted corporations to explore alternative methods that will accurately forecast future sales. One the most promising alternative methods currently being investigated is the use of physiological measures as an indication of consumer preference. This field, also referred to as neuromarketing, has blended the principles of psychology, neuroscience, and market research to explore consumer behavior from a physiological perspective. The goal of neuromarketing is to capture consumer behavior through the use of physiological sensors. This study investigated the extent to which physiological measures where correlated to consumer preferences by utilizing five physiological sensors which included two neurological sensors (EEG and ECG) two hemodynamic sensors (TCD and fNIR) and one optic sensor (eye-tracking). All five physiological sensors were used simultaneously to capture and record physiological changes during four distinct marketing tasks. The results showed that only one physiological sensor, EEG, was indicative of concept type and intent to purchase. The remaining four physiological sensors did not show any significant differences for concept type or intent to purchase.Furthermore, Machine Learning Algorithms (MLAs) were used to determine the extent to which MLAs (Na(&)#239;ve Bayes, Multilayer Perceptron, K-Nearest Neighbor, and Logistic Regression) could classify physiological responses to self-reporting measures obtained during a marketing task. The results demonstrated that Multilayer Perceptron, on average, performed better than the other MLAs for intent to purchase and concept type. It was also evident that the models faired best with the most popular concept when categorizing the data based on intent to purchase or final selection. Overall, the four models performed well at categorizing the most popular concept and gave some indication to the extent to which physiological measures are capable of capturing intent to purchase. The research study was intended to help better understand the possibilities and limitations of physiological measures in the field of market research. Based on the results obtained, this study demonstrated that certain physiological sensors are capable of capturing emotional changes, but only when the emotional response between two concepts is significantly different. Overall, physiological measures hold great promise in the study of consumer behavior, providing great insight on the relationship between emotions and intentions in market research.
Show less - Date Issued
- 2015
- Identifier
- CFE0006345, ucf:51563
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006345
- Title
- Constructing and Validating an Integrative Economic Model of Health Care Systems and Health Care Markets: A Comparative Analysis of OECD Countries.
- Creator
-
Helligso, Jesse, Wan, Thomas, Liu, Albert Xinliang, King, Christian, Hamann, Kerstin, University of Central Florida
- Abstract / Description
-
This dissertation argues that there are three basic types of health care systems used in industrial nations: free market (private insurance and provision), universal (public insurance and private provision), and socialized (public insurance and provision). It examines the role of market forces (supply and demand) within the health care systems and their effects on health outcomes by constructing an integrative model of health care markets and policies that is lacking within the scientific and...
Show moreThis dissertation argues that there are three basic types of health care systems used in industrial nations: free market (private insurance and provision), universal (public insurance and private provision), and socialized (public insurance and provision). It examines the role of market forces (supply and demand) within the health care systems and their effects on health outcomes by constructing an integrative model of health care markets and policies that is lacking within the scientific and academic literature. The results show that, free market systems have decreased access to care, good quality of care, and are economically inefficient resulting in 2.7 years of life expectancy lost and wasted expenditures (expenditures that do not increase life expectancy) of $3474 per capita ($1.12 trillion per year in the U.S.). Socialized systems are the most economically efficient systems but have decreased access to care compared to universal systems, increased access to care compared to free market systems and have the lowest quality of care of all three systems resulting in 3 months of life expectancy lost per capita and a saving of $335 per capita. Universal systems perform better than either of the other 2 systems based on quality and access to care. The models show that health insurance is a Giffen Good; a good that defies the law of demand. This study is the first fully demonstrated case of a Giffen good. This investigation shows how the theoretically informed integrative model behaves as predicted and influences health outcomes contingent upon the system type. To test and substantiate this integrative model, regression analysis, Time-Series-Cross-Section analysis, and structural equation modeling were performed using longitudinal data provided and standardized by the Organization for Economic Cooperation and Development (OECD). The results demonstrate that universal health care systems are superior to the other two systems.
Show less - Date Issued
- 2018
- Identifier
- CFE0007335, ucf:52114
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007335
- Title
- Youth Labor Market Conditions and the NEET Population in the EU: Do Poor Labor Market Opportunities Discourage Youth?.
- Creator
-
Hudson, Jennifer, Hamann, Kerstin, Kinsey, Barbara, Powell, Jonathan, University of Central Florida
- Abstract / Description
-
This study examines how poor labor market opportunities discourage youth between the ages of 15 and 24 and 15 to 29 from participating in the labor market in the European Union between 2005 and 2013. A critical portion of inactive NEETs (youth not in employment, education, or training) reports to be discouraged due to a recognized (")lack of opportunities in the labor market.(") Despite indications from descriptive analyses that the conditions that drive the distinct subsets of the NEET...
Show moreThis study examines how poor labor market opportunities discourage youth between the ages of 15 and 24 and 15 to 29 from participating in the labor market in the European Union between 2005 and 2013. A critical portion of inactive NEETs (youth not in employment, education, or training) reports to be discouraged due to a recognized (")lack of opportunities in the labor market.(") Despite indications from descriptive analyses that the conditions that drive the distinct subsets of the NEET population vary, empirical examinations of the effects of these conditions on the rates of different NEET groups across countries and over time are lacking. The policies prescribed for the NEET group as a whole tend to ignore the special needs of discouraged, inactive NEETs. Beyond the fundamental problem of engaging these individuals in the labor market, neglecting this group has a variety of implications, ranging from social exclusion, to poverty, and even radicalism. A central goal of this project is to determine what a recognized (")lack of opportunities(") means. What is known concretely is that fellow youth are increasingly vulnerable to a range of labor market outcomes and conditions beyond unemployment, including difficulty transitioning into the labor market (school-to-work transitions), in-work poverty risk, non-standard employment opportunities (involuntary and voluntary), limited ability to transition into secure employment (i.e. upward mobility), lower wage levels, atypical employment, limited job security and support, and long-term unemployment. Utilizing aggregated survey data from the EU Labor Force Survey and EU Survey on Income and Living Conditions, I examine how a range of labor market outcomes and conditions for youth, representative of the poor labor market opportunities, affect the frequency of discouraged NEETs across 24 EU countries between 2005 and 2013. Findings suggest that the incidence of involuntary non-standard work, in-work poverty risk, and atypical employment among fellow youth and the incidence of decreased work security among the adult working age population are associated with an increase in discouraged, inactive NEETs. This suggests that engaging this hard to reach subgroup of the NEET population requires a greater emphasis on creating improved labor market opportunities.
Show less - Date Issued
- 2017
- Identifier
- CFE0006605, ucf:51292
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006605
- Title
- Max Stadler & Co., Leading Clothiers.
- Date Created
- 1884
- Identifier
- DP0015447
- Format
- Set of related objects
- PURL
- http://purl.flvc.org/ucf/fd/DP0015447
- Title
- Topsy's matchbook.
- Date Created
- 1930s-1950s
- Identifier
- DP0015369
- Format
- Set of related objects
- PURL
- http://purl.flvc.org/ucf/fd/DP0015369
- Title
- We never fade!!.
- Date Created
- 1880s
- Identifier
- DP0015443
- Format
- Set of related objects
- PURL
- http://purl.flvc.org/ucf/fd/DP0015443
- Title
- Sapolio, Enoch Morgan & Sons.
- Date Created
- 1880s
- Identifier
- DP0015445
- Format
- E-book
- PURL
- http://purl.flvc.org/ucf/fd/DP0015445
- Title
- Seal of North Carolina: Smoking Tobacco Marburg Bros.
- Date Created
- 1840-1880
- Identifier
- DP0015390
- Format
- Set of related objects
- PURL
- http://purl.flvc.org/ucf/fd/DP0015390
- Title
- Durham tobacco.
- Date Created
- 1840-1880
- Identifier
- DP0015391
- Format
- Image (JPEG)
- PURL
- http://purl.flvc.org/ucf/fd/DP0015391
- Title
- STATE INCOME TAX: A DOUBLE-EDGED SWORD.
- Creator
-
Burgos, Karla, Pennington, Robert, University of Central Florida
- Abstract / Description
-
States are facing tough economic times as a result of the housing market bubble exploding. States have been declaring budget deficits and major program cuts, since revenues have not kept up with expenditures and rainy day funds have been practically exhausted. State tax revenues have decreased, resulting from a decline in income tax revenues, one of the major sources of revenues for a large number of states (41 in total). A majority of these states have come to depend heavily on the revenue...
Show moreStates are facing tough economic times as a result of the housing market bubble exploding. States have been declaring budget deficits and major program cuts, since revenues have not kept up with expenditures and rainy day funds have been practically exhausted. State tax revenues have decreased, resulting from a decline in income tax revenues, one of the major sources of revenues for a large number of states (41 in total). A majority of these states have come to depend heavily on the revenue they collect from income taxes, which can represent as much as 40% of state tax revenue. This thesis focuses on the impact that income tax revenue has on state budgets and how it affects certain expenditures. To provide a more complete understanding on how fiscal policy affects the citizen directly, this thesis compares the changes in state's total tax revenue and spending on education and health programs between states that levy income tax and states that do not. Data from the United States Census Bureau and the National Association of State Budget Officials was analyzed by calculating the growth rate and relevant elasticities during 2006-2010, the years before, during, and after the last recession. Results will show a difference in changes in revenue and expenditure between the two types of states and a more sensitive elasticity for non-income tax states for both revenue and expenditure. With a better understanding of how the tax base behaves and how revenue affects programs, an improved tax policy that could produce more efficient services for citizens might be created.
Show less - Date Issued
- 2011
- Identifier
- CFH0004107, ucf:44872
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH0004107
- Title
- A Holistic Analysis of the Long-Term Challenges (&) Potential Benefits of the Green Roof, Solar PV Roofing, and GRIPV Roofing Markets in Orlando, Florida.
- Creator
-
Kelly, Carolina, Tatari, Omer, Oloufa, Amr, Mayo, Talea, Zheng, Qipeng, University of Central Florida
- Abstract / Description
-
Green roofs and roof-mounted solar PV arrays have a wide range of environmental and economic benefits, including significantly longer roof lifetimes, reductions in urban runoff, mitigation of the urban heat island (UHI) effect, reduced electricity demand and energy dependence, and/or reduced emissions of greenhouse gases (GHGs) and other harmful pollutants from the electricity generation sector. Consequently, green roofs and solar panels have both become increasingly popular worldwide, and...
Show moreGreen roofs and roof-mounted solar PV arrays have a wide range of environmental and economic benefits, including significantly longer roof lifetimes, reductions in urban runoff, mitigation of the urban heat island (UHI) effect, reduced electricity demand and energy dependence, and/or reduced emissions of greenhouse gases (GHGs) and other harmful pollutants from the electricity generation sector. Consequently, green roofs and solar panels have both become increasingly popular worldwide, and promising new research has emerged for their potential combination in Green Roof Integrated Photovoltaic (GRIPV) roofing applications. However, due to policy resistance, these alternatives still have marginal market shares in the U.S., while GRIPV research and development is still severely limited today. As a result, these options are not yet sufficiently widespread in the United States as to realize their full potential, particularly due to a variety of policy resistance effects with respect to each specific alternative. The steps in the System Dynamics (SD) methodology to be used in this study are summarized as follows. First, based on a comprehensive review of relevant literature, a causal loop diagram (CLD) will be drawn to provide a conceptual illustration of the modeled system. Second, based on the feedback relationships observed in this CLD, a stock-flow diagram (SFD) will be developed to form a quantitative model. Third, the modeled SFD will be tested thoroughly to ensure its structural and behavioral validity with respect to the modeled system in reality using whatever real world data is available. Fourth, different policy scenarios will be simulated within the model to evaluate their long-term effectiveness. Fifth, uncertainty analyses will be performed to evaluate the inherent uncertainties associated with the analyses in this study. Finally, the results observed for the analyses in this study and possible future research steps will be discussed and compared as appropriate.
Show less - Date Issued
- 2018
- Identifier
- CFE0007406, ucf:52741
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007406
- Title
- Infectious Disease Risks in Developing Countries: A Non-Market Valuation Exercise.
- Creator
-
Samajpati, Shreejata, Gerking, Shelby, Dickie, Mark, Caputo, Michael, Roy, Joyashree, University of Central Florida
- Abstract / Description
-
This dissertation focuses on the non-market valuation of health-risks of malaria, an infectious disease that imposes a substantive public health burden across the globe, hitting particularly hard the tropical developing nations of Africa and Asia. The United Nations Millennium Development Goals include malaria control as a priority and large investments are underway to promote effective prevention and treatment. Despite such concerted supply-side efforts, malaria-related mortality and...
Show moreThis dissertation focuses on the non-market valuation of health-risks of malaria, an infectious disease that imposes a substantive public health burden across the globe, hitting particularly hard the tropical developing nations of Africa and Asia. The United Nations Millennium Development Goals include malaria control as a priority and large investments are underway to promote effective prevention and treatment. Despite such concerted supply-side efforts, malaria-related mortality and morbidity still abound due to a complex interface of factors like climate-change, poverty, inadequate control behavior, infection and prevention externalities, parasite resistance etc. This research project digs into the demand-side of the health problem, considers the "externality" dimension to prevention, and primarily asks the question: how do individuals in developing countries view competing disease-control (prevention) measures, viz. a publicly-administered community-level malaria control measure as against private preventive choices. A theoretical model is developed to help explore the public-private interplay of health risks of malaria. The malaria-endemic regions of Kolkata (India) and its rural fringes comprise the site for an empirical investigation. A field survey (Malaria Risk and Prevention Survey, October-December, 2011) incorporating a mix of stated and revealed preference techniques of health valuation is implemented. Risk-perceptions of respondents are elicited using a measurable visual-aid and individuals' perceived valuations of health-risk reductions, randomly offered with the public and private health treatments, are empirically ascertained. Using a Likelihood Ratio Test on the structural risk parameters, it is seen that individuals' valuations of health risk reductions are the same across the private and public treatments. The comparative valuation exercise, thus, corroborates the externality dimension to malaria control, calling for greater public action to combat malaria. The viability of such a scaled-up public malaria program, in the context of Kolkata, is discussed by comparing the public treatment willingness to pay estimates with the annual estimated costs that the Kolkata Municipal Corporation, the civic body in the city of Kolkata, maintains on account of vector control. Results from the comparative valuation exercises also support the idea that private prevention is generally responsive to prevention costs, indicating the importance of price incentives to induce greater prevention. The issues of health valuation and price sensitivity are further explored across various split-samples differentiated on the basis of socio-economic attributes, disease exposure, actual prevention efforts and perceived malaria risks of survey respondents. Such auxiliary exercises help analyze the valuation question in greater depth, and generate policy insights into the potential factors that shape private prevention behavior.
Show less - Date Issued
- 2012
- Identifier
- CFE0004594, ucf:49195
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004594
- Title
- Runge & Schacht.
- Date Created
- 1850
- Identifier
- DP0012815
- Format
- Set of related objects
- PURL
- http://purl.flvc.org/ucf/fd/DP0012815
- Title
- Dual Branding: An Investigative Look into Dual Branding's Position within the Concept of Brand Alliance in the Hotel Industry.
- Creator
-
Ronzoni, Giulio, Fyall, Alan, Torres Areizaga, Edwin, Singh, Dipendra, Weinland, Jeffrey, Smith, Scott, University of Central Florida
- Abstract / Description
-
The purpose of this dissertation was to investigate, in an exploratory way, the state of the art of the application of brand alliances, with a particular focus on the practice of dual branding, in the field of lodging. More precisely, this research aimed at identifying and evaluating the determinants of industry adoption of, and customer satisfaction with, intra-company dual branding strategies in the US lodging industry.The primary purpose of this study is to determine the efficacy of dual...
Show moreThe purpose of this dissertation was to investigate, in an exploratory way, the state of the art of the application of brand alliances, with a particular focus on the practice of dual branding, in the field of lodging. More precisely, this research aimed at identifying and evaluating the determinants of industry adoption of, and customer satisfaction with, intra-company dual branding strategies in the US lodging industry.The primary purpose of this study is to determine the efficacy of dual branding in the field of the lodging industry, a phenomenon that is still insufficiently explored in the literature. In fact, the scarcity of literature pertaining to the lodging industry has forced this study to consider the research related to other segments and industries where dual branding strategies have been studied. Therefore, this study intended to expand the existing body of knowledge, advancing the theory of brand alliance from an industry and consumer perspective, as well as adapt, refine, and utilize a scale suitable for the measurement of dual branded hotels' customer satisfaction. This dissertation used an exploratory sequential mixed method approach. In the first qualitative phase, face-to-face and telephone interviews with operational hotel managers, corporate hotel managers, real estate development and management companies' managers, owners, and presidents, as well as hotel and lodging associations' professionals have been conducted. In addition to relevant and significant findings and results obtained through the hotel industry professionals interviewed, themes, constructs, and variables useful in the refinement and adaptation of a dual branding customer satisfaction scale were attained. Consequently, the second quantitative phase consisted of an online administration of a scenario-based questionnaire to dual branded hotels' customers of a dual branded lodging property aimed at identifying and evaluating the determinants of customer satisfaction.The ultimate purpose of this research has been to understand the main issues of implementation of dual branding practices and strategies in the lodging context. In particular, it has been to highlight and provide managerial, theoretical, methodological, and practical implications and recommendations for the US lodging industry, in the adoption of intra-company dual branding strategies. The suggestions offered in the study are relevantly timed to what is happening within the lodging industry, offering implications for both academia and industry.
Show less - Date Issued
- 2019
- Identifier
- CFE0007716, ucf:52411
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007716
