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Title: HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA.
Creator: Jones, Christopher, Coombs, Timothy, University of Central Florida
Abstract / Description: The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
Date Issued: 2013
Identifier: CFH0004325, ucf:45050
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFH0004325

Title: NAVIGATING AUTHENTICITY IN THE AGE OF THE INTERNET: A PHENOMENOLOGICAL EXPLORATION OF THE EXISTENTIAL EFFECTS OF SOCIAL MEDIA.
Creator: Zimmerman, Douglas, Strawser, Michael, University of Central Florida
Abstract / Description: Our world is a world of technology, and technology is part of what has made human beings so adept at survival. Yet, the 21st century has seen a new type of technology that is unlike anything ever seen before. This new information technology is known as social media (including such things as Facebook, Twitter, MySpace, etc.), and it has the power to influence our very being. However, we are seemingly uncritical and unconcerned about social media in relation to society. This project attempts to...
Show moreOur world is a world of technology, and technology is part of what has made human beings so adept at survival. Yet, the 21st century has seen a new type of technology that is unlike anything ever seen before. This new information technology is known as social media (including such things as Facebook, Twitter, MySpace, etc.), and it has the power to influence our very being. However, we are seemingly uncritical and unconcerned about social media in relation to society. This project attempts to analyze social media and its relationship to human beings from an ontological standpoint. I do so by exploring both the ontic and the ontological aspects of social media. In order to do so, I use a method of hermeneutical inquiry and phenomenological exploration. By using the works of several different thinkers, I attempt to get at the essence of the relationship between humans and social media. First, using the works of Martin Heidegger, I argue that there is an ethical dimension contained within the concept of authenticity. Then, using the works of psychologists, phenomenologists, and cognitive scientists, I show that social media has just as much control over us as we think we have over it. Lastly, I return to Heidegger's work in order to understand what the very essence of social media is, and I then explain what our relationship to social media ought to be in order to live authentically. In doing so, I attempt to explain how we can gain a free relation to social media in order to establish the ways in which it can be most helpful to us.
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Date Issued: 2012
Identifier: CFH0004303, ucf:45047
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFH0004303

Title: WHAT DO YOU THINK OF OTHERS WHO PURSUE COSMETIC SURGERY? INFLUENCES ASSOCIATED WITH PERCEPTIONS OF COSMETIC SURGERY.
Creator: Vergara, Angela, Negy, Charles, University of Central Florida
Abstract / Description: In the current climate in which it seems like popular media determines normality, it is not surprising to find that reality television, especially programs geared towards elective cosmetic surgery, are correlated with the decision making processes associated with actually pursuing cosmetic surgery. Research suggests that attitudes towards cosmetic surgery have changed dramatically due to the public's exposure to reality makeover shows; these shows have increased the popularity of such...
Show moreIn the current climate in which it seems like popular media determines normality, it is not surprising to find that reality television, especially programs geared towards elective cosmetic surgery, are correlated with the decision making processes associated with actually pursuing cosmetic surgery. Research suggests that attitudes towards cosmetic surgery have changed dramatically due to the public's exposure to reality makeover shows; these shows have increased the popularity of such procedures and have highlighted and implied that cosmetic surgery is associated with little pain and risk. In this study, I sought to determine if attitudes toward cosmetic surgery vary as a function of ethnicity and gender, as well as examine the influence of the media on openness to pursuing cosmetic surgery. Examining how others view those who pursue elective cosmetic surgery and the variables associated with those who obtain cosmetic surgery will shed light on the processes associated with the decision to pursue the procedures.
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Date Issued: 2012
Identifier: CFH0004137, ucf:44887
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFH0004137

Title: Analyzing Destination Choices of Tourists and Residents from Location Based Social Media Data.
Creator: Hasnat, Md Mehedi, Hasan, Samiul, Abdel-Aty, Mohamed, Eluru, Naveen, University of Central Florida
Abstract / Description: Ubiquitous uses of social media platforms in smartphones have created an opportunity to gather digital traces of individual activities at a large scale. Traditional travel surveys fall short in collecting longitudinal travel behavior data for a large number of people in a cost effective way, especially for the transient population such as tourists. This study presents an innovating methodological framework, using machine learning and econometric approaches, to gather and analyze location...
Show moreUbiquitous uses of social media platforms in smartphones have created an opportunity to gather digital traces of individual activities at a large scale. Traditional travel surveys fall short in collecting longitudinal travel behavior data for a large number of people in a cost effective way, especially for the transient population such as tourists. This study presents an innovating methodological framework, using machine learning and econometric approaches, to gather and analyze location-based social media (LBSM) data to understand individual destination choices. First, using Twitter's search interface, we have collected Twitter posts of nearly 156,000 users for the state of Florida. We have adopted several filtering techniques to create a reliable sample from noisy Twitter data. An ensemble classification technique is proposed to classify tourists and residents from user coordinates. The performance of the proposed classifier has been validated using manually labeled data and compared against the state-of-the-art classification methods. Second, using different clustering methods, we have analyzed the spatial distributions of destination choices of tourists and residents. The clusters from tourist destinations revealed most popular tourist spots including emerging tourist attractions in Florida. Third, to predict a tourist's next destination type, we have estimated a Conditional Random Field (CRF) model with reasonable accuracy. Fourth, to analyze resident destination choice behavior, this study proposes an extensive data merging operation among the collected Twitter data and different geographic database from state level data libraries. We have estimated a Panel Latent Segmentation Multinomial Logit (PLSMNL) model to find the characteristics affecting individual destination choices. The proposed PLSMNL model is found to better explain the effects of variables on destination choices compared to trip-specific Multinomial Logit Models. The findings of this study show the potential of LBSM data in future transportation and planning studies where collecting individual activity data is expensive.
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Date Issued: 2018
Identifier: CFE0007012, ucf:52028
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007012

Title: THE PORTRAYAL OF TEEN PREGNANCY IN THE TV SERIES "THE SECRET LIFE OF THE AMERICAN TEENAGER".
Creator: Lovell, Erin, DeLorme, Denise, University of Central Florida
Abstract / Description: The aim of the current study was to investigate the way teen pregnancy is portrayed in Seasons 1 and 2 of the television drama The Secret Life of the American Teenager. Framing theory and social cognitive theory were used as guiding frameworks for exploring the way the main character's pregnancy was presented and the way this presentation may influence the ideas and behaviors of viewers. A qualitative content analysis was conducted to examine portrayals in the first 23 episodes. Results...
Show moreThe aim of the current study was to investigate the way teen pregnancy is portrayed in Seasons 1 and 2 of the television drama The Secret Life of the American Teenager. Framing theory and social cognitive theory were used as guiding frameworks for exploring the way the main character's pregnancy was presented and the way this presentation may influence the ideas and behaviors of viewers. A qualitative content analysis was conducted to examine portrayals in the first 23 episodes. Results indicated that teen pregnancy was portrayed in five major ways: as Dramatic, as Identity, as Manageable, as Transformative, and as Serious. Overall, the findings suggest that teen pregnancy was presented in ways that encourage viewers to perceive this issue as positive and negative, with clearly positive outcomes.
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Date Issued: 2011
Identifier: CFE0003691, ucf:48806
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0003691

Title: How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach.
Creator: Dookhoo, Sasha, Dodd, Melissa, Rubenking, Bridget, Brown, Tim, University of Central Florida
Abstract / Description: Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online...
Show moreMillennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction and belonging by engaging in social media activism behaviors. So-called (")slacktivism(") behaviors were most common among Millennials engaging in online activism. Similarly, online activism behaviors that require greater investment from Millennials were a good predictor of activism behaviors that occur offline. Results also demonstrate that, at an individual identification level, Millennials self-perceptions as activists predicted engagement in both online and offline activism.
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Date Issued: 2015
Identifier: CFE0005941, ucf:50794
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005941

Title: Celebrities, Fans, and Queering Gender Norms: A Critical Examination of Lady Gaga's, Nicki Minaj's, and Fans' Use of Instagram.
Creator: Dieterle, Brandy, Vie, Stephanie, Brenckle, Martha, Salter, Anastasia, Pigg, Stacey, University of Central Florida
Abstract / Description: This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag...
Show moreThis dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 posts from Gaga and Minaj, respectively, and 1,000 posts that used the hashtag Gaga and another 1,000 posts that used the hashtag Minaj. My findings suggested that Gaga and Minaj do not engage in the queering of gender norms as frequently as anticipated, and when they do it is often in relation to their public, staged performances as musicians. Furthermore, Gaga also spoke on issues relating to gender and marriage equality whereas Minaj also spoke on issues relating to racial equality. The data collected on fans was inconclusive in part because of the large number of spam posts and also because, without interviewing fans, it was difficult to discern whether they were taking up celebrity messages in their posts given information shared in the photo and in the caption. However, I was able to note that, most often, fans were engaging with celebrities by expressing admiration. This research is useful for considering how gender performance manifests on Instagram, and possible ways celebrities can utilize Instagram to queer gender norms as well as promote other messages. With regard to fan posts, I argue for continued research in ways to support fans becoming critical rather than passive consumers of celebrity culture.
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Date Issued: 2018
Identifier: CFE0006996, ucf:51623
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006996

Title: Pinning Motherhood: The Construction of Mothering Identities on Pinterest.
Creator: Griffin, Kate, Anthony, Amanda, Carter, Shannon, Grauerholz, Liz, University of Central Florida
Abstract / Description: This research examines the new social media site, Pinterest, to uncover the processes through which mothers construct self- and public-identities. Despite being valued at over $3.8 billion dollars (Perez 2013), having an impressive user retention rate (Moore 2014), and having a highly gendered user base (Tekobbe 2013), Pinterest has been the site of limited sociological inquiry. Seventeen semi-structured qualitative interviews on mothering and Pinterest use were conducted with central Florida...
Show moreThis research examines the new social media site, Pinterest, to uncover the processes through which mothers construct self- and public-identities. Despite being valued at over $3.8 billion dollars (Perez 2013), having an impressive user retention rate (Moore 2014), and having a highly gendered user base (Tekobbe 2013), Pinterest has been the site of limited sociological inquiry. Seventeen semi-structured qualitative interviews on mothering and Pinterest use were conducted with central Florida mothers who have a Pinterest account and at least one child between 6 months and 10 years old. Through analysis based in a grounded theory approach, three central themes emerged from the data: (1) mothers negotiate motherhood ideals, perpetuated through Pinterest, through drawing on gendered ideologies; (2) mothers' use of Pinterest both supports and impairs construction of positive self-identities, complexly overlapping with concerns of technology overuse; and (3) the compartmentalized nature of Pinterest facilitates the activation of multiple identities which allow 'escapes' from the pressures of motherhood and everyday responsibilities. Insights derived from this research can also be helpful in explaining the overlaps between online and offline identities, how women manage motherhood ideals, and the compartmentalization of self-identities.
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Date Issued: 2014
Identifier: CFE0005340, ucf:50501
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005340

Title: Social Media Responsiveness in the Public Sector: A Study of Social Media Adoption in Three Functional Departments of U.S. Cities.
Creator: Seigler, Daniel, Bryer, Thomas, Hu, Qian, Norris Tirrell, Dorothy, Fine, Terri, University of Central Florida
Abstract / Description: Public administration research strongly supports the argument for administrator-citizen collaborations and shows that Web 2.0 social media tools have the potential to increase these collaborations. Some public managers have fully embraced the adoption of social media tools to their fullest collaborative potential while other managers have chosen to limit their full collaborative potential. This study examines four environmental influences to determine if they are the cause of the diverse...
Show morePublic administration research strongly supports the argument for administrator-citizen collaborations and shows that Web 2.0 social media tools have the potential to increase these collaborations. Some public managers have fully embraced the adoption of social media tools to their fullest collaborative potential while other managers have chosen to limit their full collaborative potential. This study examines four environmental influences to determine if they are the cause of the diverse levels of social media adoption among public administrators. A survey of 157 department managers from 261 large cities across the U.S. shows that 82% of the respondents are currently using some form of social media tools to engage citizens. The results show that perceived organizational influences and perceived administrator preconceptions of social media tools are having the greatest impact on the respondents' decision to adopt social media. Provided that response rate bias is not occurring in this study, there are two possible explanations for the results. One possible explanation is that Web 2.0 social media adoption may be following a similar path as the adoption of earlier forms of Web 1.0 e-government tools. The other possible explanation is that managers may be operating within a rational environment when deciding whether or not to adopt Web 2.0 social media tools.
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Date Issued: 2015
Identifier: CFE0005709, ucf:50115
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005709

Title: #STORYOFMYLIFE: PERSONALITY CHARACTERISTICS ASSOCIATED WITH ATTENTION SEEKING BEHAVIOR ONLINE AND SOCIAL MEDIA USE IN EMERGING ADULTHOOD.
Creator: Berryman, Chloe, Negy, Charles, University of Central Florida
Abstract / Description: The intent of this study was to explore to what extent loneliness, need for belonging, and parent-child relationships relate to time spent communicating via social media. The study also focused on predicting social media integration and vaguebooking, an attention seeking behavior on social media. Results from a sample of 471 college students indicated that need for belonging was related to more time spent communicating with friends online. Parent-child relationship, social anxiety, and...
Show moreThe intent of this study was to explore to what extent loneliness, need for belonging, and parent-child relationships relate to time spent communicating via social media. The study also focused on predicting social media integration and vaguebooking, an attention seeking behavior on social media. Results from a sample of 471 college students indicated that need for belonging was related to more time spent communicating with friends online. Parent-child relationship, social anxiety, and loneliness were not significantly correlated with social media use. Need for belonging predicted social media integration and loneliness predicted vaguebooking. Histrionic symptoms significantly predicted both social media integration and vaguebooking behaviors, indicating that for those with histrionic traits, social media may reinforce attention seeking behaviors.
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Date Issued: 2014
Identifier: CFH0004706, ucf:45407
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFH0004706

Title: DEVELOPMENTAL CHALLENGES AND OPPORTUNITIES OF BRAZIL IN THE 21ST CENTURY.
Creator: Ribeiro, Henrique, Sadri, Houman, University of Central Florida
Abstract / Description: As Brazil develops into the first South American world power many changes in its society, economy and political system are necessary for a successful transformation. Nevertheless this is no easy task as the country battles corruption, vast inequality and a severe problem with freedom of information within the media. For decades the Brazilian mainstream media has been controlled by elite political forces together with elite families influencing and controlling many factors that are responsible...
Show moreAs Brazil develops into the first South American world power many changes in its society, economy and political system are necessary for a successful transformation. Nevertheless this is no easy task as the country battles corruption, vast inequality and a severe problem with freedom of information within the media. For decades the Brazilian mainstream media has been controlled by elite political forces together with elite families influencing and controlling many factors that are responsible for social, economic and political development. As new developments and implementations in the last fifteen years have been ongoing within Brazil, such as welfare programs, social reforms, hosting of international sporting events and the emergence and popularity of social networking technology, millions within the Brazilian Nation have been able to ascend out of poverty and into a new era of diversity of information, political participation and greater awareness of the problems within their own society. The time has finally come of when the Brazilian people have the ability to react and mobilize against the forces and factors that for decades have perpetuated several unfavorable conditions within Brazil.
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Date Issued: 2015
Identifier: CFH0004897, ucf:45411
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFH0004897

Title: THE ROLE OF WEB 2.0 AND SOCIAL MEDIA COMMUNITY IN EDUCATION AS A FORM OF TEACHER PERSONAL PROFESSIONAL DEVELOPMENT.
Creator: Smith, Brandi, Gunter, Glenda, University of Central Florida
Abstract / Description: Teachers are facing greater technological demands. They are expected to use and teach their students to use various forms of collaborative technology (Partnership for 21st Century Learning, 2010). Personal professional development is professional development that teachers seek on their own, strictly on a voluntary basis, so that they can meet the needs of their students or address issues that are unique to their classroom. This study used a survey to examine the relationship between how...
Show moreTeachers are facing greater technological demands. They are expected to use and teach their students to use various forms of collaborative technology (Partnership for 21st Century Learning, 2010). Personal professional development is professional development that teachers seek on their own, strictly on a voluntary basis, so that they can meet the needs of their students or address issues that are unique to their classroom. This study used a survey to examine the relationship between how teachers' reported using social media community in education for personal professional development and the criteria for effective professional development, teachers' integration practices, teachers' frequency of collaboration, and teachers' ability to communicate with colleagues. The results revealed a relationship between the criteria that a professional development be content specific and coherent and integrated with teachers' daily lives and whether or not teachers report using social media community in education as a form of professional development. There was also a statistically significant relationship between the frequency of technology integration, the reported level of technology integration, and the feeling of growth based on whether or not teachers used social media community in education to enhance professional practices. A statistically significant relationship was found between the frequency at which teachers report collaborating on technology integration projects with colleagues in social media communities in education and whether or not respondents use Social media community in education connect with other educational professionals. Finally, a statistically significant relationship was found between how comfortable participants are giving technology integration advice to colleagues in social media communities in education based on whether or not respondents use social media community in education to share materials and ideas. Based on the findings of the study, several implications can be made regarding the use of social networks for personal professional development. First, the use of social networks for personal professional development is best when there is content specificity and cohesion with teachers' personal and professional goals. Secondly the users of a social network for personal professional development must purposeful in their reasons for using the social network, users must perceive themselves as capable of learning and they must have the willingness to commit to learning. Another implication is that increased levels of ownership for the material in social media communities in education would result in greater frequency of collaboration. Finally, teachers' perceptions of their integration abilities will determine if teachers will use social networks to communicate professionally with colleagues.
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Date Issued: 2011
Identifier: CFE0004027, ucf:49179
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0004027

Title: A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
Creator: Sousa Garnica, Tiany, Kinnally, William, Rubenking, Bridget, Sellnow, Deanna, University of Central Florida
Abstract / Description: Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online...
Show moreSocial networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what personality traits predict the motives for using Snapchat. Finally, hierarchical multiple regressions were used to examine the models that predict attitudes toward the non-sponsored and sponsored features in Snapchat as well as the engagement with them. Recommendations for practitioners were given to help them develop marketing strategies in Snapchat.
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Date Issued: 2017
Identifier: CFE0006799, ucf:51825
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006799

Title: I'M EVERY WOMAN: COLLEGE WOMEN'S PERCEPTIONS OF "REAL WOMEN" IN PRINT ADVERTISEMENTS.
Creator: Gualtieri, Marie, Carter, Dr. Shannon, University of Central Florida
Abstract / Description: In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising...
Show moreIn the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.
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Date Issued: 2012
Identifier: CFH0004144, ucf:44822
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFH0004144

Title: Narrative Transportation and Virtual Reality: Exploring the Immersive Qualities of Social Justice in the Digital World.
Creator: Raffel, Sara, McDaniel, Rudy, Jones, Natasha, Salter, Anastasia, Rettberg, Jill, University of Central Florida
Abstract / Description: This dissertation explores the potential applications for virtual reality (VR) stories in support of social justice causes, examining whether digital games historically been successfully leveraged for social justice purposes, and determining which components of VR technology can most encourage narrative transportation of participants in VR stories.The first chapter examines theories of simulation, virtual reality, narrative, and interactivity, as well as concepts of immersion from various...
Show moreThis dissertation explores the potential applications for virtual reality (VR) stories in support of social justice causes, examining whether digital games historically been successfully leveraged for social justice purposes, and determining which components of VR technology can most encourage narrative transportation of participants in VR stories.The first chapter examines theories of simulation, virtual reality, narrative, and interactivity, as well as concepts of immersion from various disciplines and settles on narrative transportation, a theory from cognitive psychology, as the most useful in measuring the effect of VR stories on participants.The second chapter examines ethnographic practices, activist games, and modes of reclaiming digital spaces as a way to encourage digital social justice and ensure traditionally marginalized communities have meaningful access to technology(-)or, the tools to use it, create with it, and critique it.The third chapter presents the result of a play study conducted to measure participants' transportation in a recent VR narrative and finds VR interactive narratives to be more transportive and engaging than their two-dimensional counterparts.The fourth chapter interrogates some of the fears of VR technology, namely that it will be used to further current societal injustices and as a potentially powerful propaganda tool.The final chapter presents five recommendations for designers seeking to experiment in virtual reality narratives. The ultimate aim of this work is to encourage scholars, designers, and participants to make ethical decisions in the creation and use of virtual societies.
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Date Issued: 2018
Identifier: CFE0007080, ucf:52015
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007080

Title: An Investigation of Media Coverage of a Local Crisis: The Courts, the Orange County School Board and the Community.
Creator: Rupp, Evelyn S., Fedler, Fred, Social Sciences
Abstract / Description: Florida Technological University College of Social Sciences Thesis
Date Issued: 1974
Identifier: CFR0011949, ucf:53101
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFR0011949

Title: Consumer Engagement in Travel-related Social Media.
Creator: Li, Xu, Wang, Youcheng, Robinson, Edward, Kwun, David, Nusair, Khaldoon, He, Xin, University of Central Florida
Abstract / Description: The term of (")consumer engagement(") is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and...
Show moreThe term of (")consumer engagement(") is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online context. Moreover, some situational and social media usage-related factors are incorporated into the framework. A set of propositions are presented based on literature review and the conceptual framework to illustrate the relationship between consumer engagement and related factors. To provide empirical evidence for the conceptual model, an online survey is conducted. Participants complete the self-administered survey by answering questions concerning their online experience with the travel-related social media website they visit most. Two-step structural equation modeling is employed to analyze the data. The results show that both community experience and community identification have significant and positive relationship with consumer engagement. Community experience is also a strong predictor of community identification. Attitude toward using social media and travel involvement influence the relationship between consumer engagement and its antecedents.With focus on the interactive and experiential nature of consumer engagement, this study expands current understanding of consumer engagement and provides insights for hospitality and tourism businesses regarding how to engage consumers through travel-related social media.
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Date Issued: 2013
Identifier: CFE0004878, ucf:49657
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0004878

Title: Message Prioritization in Computer-Mediated Communication: A Study of Mobile Device Use in the Classroom.
Creator: Wills, Paul, Malala, John, Hastings, Sally, Miller, Ann, University of Central Florida
Abstract / Description: College students are using their mobile devices during class and this research investigates different aspects of why college students feel so inclined to use these devices during class as well as by what means are students using to participate in computer-mediated communication while simultaneously engaging in classes. This research surveyed 146 students on their perceived use of their own mobile device use during class. The study compared how often different types of devices, such as mobile...
Show moreCollege students are using their mobile devices during class and this research investigates different aspects of why college students feel so inclined to use these devices during class as well as by what means are students using to participate in computer-mediated communication while simultaneously engaging in classes. This research surveyed 146 students on their perceived use of their own mobile device use during class. The study compared how often different types of devices, such as mobile phones, tablets, and laptops, and different types of social media outlets, like Facebook, Twitter, and other social media websites, were used during class. The study compares these devices and media outlets to students' perception of the levels of incivility of using these various means of communication during class and their perceptions of how they impact their ability to focus on the class. Mobile phones, Facebook, and Twitter use were negatively associated with the perception of the incivility of use in the classroom. This research found phone use was viewed as more uncivil than tablets and tablet use was viewed as more uncivil than laptop use. In addition, students' perceptions of instructors' tolerance of mobile phone and laptop use was negatively associated with their perception of the incivility of using those devices during class. All three tested mobile devices and all three tested social media outlets were positively associated with students' perception that its use affects their ability to focus on the class. This research found mobile phones use as more distracting than laptops and laptops use as more distracting than tablets. ?
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Date Issued: 2013
Identifier: CFE0005073, ucf:49958
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005073

Title: Examining Facebook as a Digitally Immersive Language Environment for French Language Learners.
Creator: Wyatt, Shelly, Gunter, Glenda, Witta, Eleanor, Boyd, Tammy, Crevecoeur, Edwidge, Metcalf, David, University of Central Florida
Abstract / Description: This quasi-experimental study examined the impact of interactions with native French language Facebook posts on beginning French language learners' willingness to communicate (WTC) and their attitudes towards the target language and culture in a university setting. In addition, the degree of interaction, by participants, with the French language Facebook posts was recorded and analyzed. This study was conducted during the Spring 2013 semester at the University of Central Florida in Orlando,...
Show moreThis quasi-experimental study examined the impact of interactions with native French language Facebook posts on beginning French language learners' willingness to communicate (WTC) and their attitudes towards the target language and culture in a university setting. In addition, the degree of interaction, by participants, with the French language Facebook posts was recorded and analyzed. This study was conducted during the Spring 2013 semester at the University of Central Florida in Orlando, Florida. Participants in this study were recruited from two sections of FRE 1120, Elementary French Language and Civilization I. Native French language Facebook posts were (")pushed(") to participants' personal Facebook News Feeds over the course of four weeks, with posts pushed on weekdays only and Facebook polls asking for participant feedback on Fridays. Two instruments were used in this study to obtain participants' demographic information and to measure willingness to communicate as well attitudes towards the target language and culture. In addition, the researcher gathered observational data directly from Facebook.Data were analyzed using a Split-plot ANOVA and descriptive statistics. A total of 26 participants completed the study, with 14 participants in the control group and 12 participants in the treatment group. Both sections of FRE 1120 were conducted in a traditional, face-to-face format and were taught by the same instructor. Results indicated that participants' willingness to communicate in French and their attitudes towards the target language and culture were not significantly impacted by interaction with native French language Facebook posts. The level of Facebook-facilitated interactions in all areas, including (")Liking,(") Sharing,(") and (")Commenting(") was low. Self-reported interactions, including reading, viewing and translating of French language Facebook posts; Reading and viewing posts (such as simply viewing a photo) was the most frequently reported interaction, with (")Commenting(") and (")Sharing(") was the least common interaction. Opportunities for future research are numerous and include increasing the size of the sample, increasing the length of the study, and selected participants' who are more advanced in their mastery of the target language. The potential of social network sites to serve as digitally immersive environments for foreign language learners should be explored in more depth and across various languages.
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Date Issued: 2013
Identifier: CFE0005076, ucf:49957
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005076

Title: Repro, But Make It Fashion: Discourses on Sex, Sexuality, and Reproduction in Teen Vogue Magazine.
Creator: Londono, Estefany, Carter, Shannon, Armato, Michael, Donley, Amy, Bubriski, Anne, University of Central Florida
Abstract / Description: There are many possible sources for youth to become educated about sexuality and reproduction, however the media are cited as particularly powerful and prominent sources of information (Jaworski, 2009). Particularly in an era in which abstinence-only messaging dominates sex education, media become a source to which young people turn and where they receive much of their sex-based messaging. Due to backlash over problematic content that perpetuates gender stereotypes and relays harmful messages...
Show moreThere are many possible sources for youth to become educated about sexuality and reproduction, however the media are cited as particularly powerful and prominent sources of information (Jaworski, 2009). Particularly in an era in which abstinence-only messaging dominates sex education, media become a source to which young people turn and where they receive much of their sex-based messaging. Due to backlash over problematic content that perpetuates gender stereotypes and relays harmful messages about sex and sexuality, some magazines, including Teen Vogue, have attempted to shift towards more feminist-minded content (Keller, 2011, Milkie, 2002). This study is a qualitative critical feminist media analysis that examined the framing of sex, sexuality, and reproduction content in a sample of 60 Teen Vogue articles, an online publication that targets adolescents and young adults. The analysis revealed that overall, articles conveyed positive representations of sexuality, advocating for affirming and evidence-based sex education, self-empowerment through knowledge, and comprehensive reproductive healthcare for all. However, contradictory frames of sex stigmatization and a reproductive rights framework that advocates primarily for abortion rights were still highly prevalent in the data. Considering media is a significant component of the sexual socialization of youth, Sex Positive framing of sexuality which prioritizes pleasure, healthy relationships and sexual dynamics, and inclusive and affirmative sex education helps to create new narratives in media concerning how sex is viewed. These messages may have positive impacts by creating healthier sexual scripts and becoming dominant narratives in the future. However, articles in the data also utilized fear-mongering tactics that are notoriously used in abstinence-only sex education. These messages aid in further stigmatizing young people not only for having sex but also for not being informed of the potential associated risks, creating a harmful paradox that may counteract the goals of sexual health and sex positivity. Additionally, reproductive rights and reproductive justice messaging and the presentation of policy updates relevant to young readers has the potential to inform and socialize young people to be better informed about sex and sexuality, which may, in turn, lead to greater sexual empowerment. Such messaging may also empower youth activists in a time of political turmoil, connecting teen readers to what is going on around them, and providing concrete actions they can take to create political change. ?
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Date Issued: 2019
Identifier: CFE0007832, ucf:52815
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007832

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