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ASSESSING THE IMPACT OF MOVIES UPON AN INDIVIDUAL'S IMAGE FORMATION CONCERNING A GIVEN DESTINATION
Title
ASSESSING THE IMPACT OF MOVIES UPON AN INDIVIDUAL'S IMAGE FORMATION CONCERNING A GIVEN DESTINATION.
Creator
Hahm, Jeeyeon, Upchurch, Randall, University of Central Florida
Abstract / Description
The process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or...
Show moreThe process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or change an individual's image of a destination by its portrayal within the motion picture. This study was conducted in an effort to examine this global phenomenon called movie tourism and contribute to the tourism literature. This study focused on determining the differences between pre and post measures resulting from watching a destination specific movie. The research method was a pretest-posttest experimental design conducted to a convenience sample of 247 hospitality management students enrolled in a major metropolitan university located in the southeastern portion of the United States. The research instrument was a pre and posttest questionnaire that included structured and unstructured questions in order to capture the complex destination image. The treatment between the pre and posttest was a destination specific movie. A 100% response rate was obtained from the pretest group and a 99.2% response rate from the posttest group. Results of the study revealed that: 1) certain perceived destination images were different before and after the movie; 2) level of interest in visiting the destination was not different before and after the movie; 3) destination image had a positive relationship with the level of interest in visiting the destination; and 4) certain audience characteristics had an impact on destination image and interest in visiting the location. Implications, limitations, and suggestions for future research are discussed in the final chapter.
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Date Issued
2004
Identifier
CFE0000117, ucf:46196
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000117
MANY TELLING MOMENTS:THE ESSENCE OF FRAGMENTED IMAGE CULTURE
Title
MANY TELLING MOMENTS:THE ESSENCE OF FRAGMENTED IMAGE CULTURE.
Creator
Ebner, Bonnie, Haxton, David, University of Central Florida
Abstract / Description
My purpose in entering the UCF MFA program was to further explore and develop my passion for photography. During my time in the program, I developed my methodology--from having the traditional photography paradigm ingrained in my mind (and wanting to fit into it) to accepting and valuing my own unique process. I construct installations using diverse imagery and non-traditional presentation. In my installations, one may witness a reflection of the contemporary pace of image perception-...
Show moreMy purpose in entering the UCF MFA program was to further explore and develop my passion for photography. During my time in the program, I developed my methodology--from having the traditional photography paradigm ingrained in my mind (and wanting to fit into it) to accepting and valuing my own unique process. I construct installations using diverse imagery and non-traditional presentation. In my installations, one may witness a reflection of the contemporary pace of image perception--fragmented, complex, abundant, and disordered. Together, images and their arrangements are used to create a unified piece that satisfies a new system within apparent disorder. The resulting installations summon the sensation of thinking and processing information in a new way, allowing for re-contextualization of fragmented imagery. Technology has pushed photography to evolve. Previously held traditional notions of photography as art (e.g., "single telling moment" photographs and similar subject matter) are now being confronted by a vernacular of "many telling moments". The current state of the art world is in flux, and is greatly influenced by the faster pace set by technology; I coin our new vernacular Image Culture.
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Date Issued
2008
Identifier
CFE0002116, ucf:47561
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002116