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ENGAGEMENT, TRUST, AND RECIPROCITY: EXPLORING THE RELATIONSHIP BETWEEN SOCIAL CAPTIAL AND PARTICIPATION IN NONPROFIT ORGANIZATIONS
Title
ENGAGEMENT, TRUST, AND RECIPROCITY: EXPLORING THE RELATIONSHIP BETWEEN SOCIAL CAPTIAL AND PARTICIPATION IN NONPROFIT ORGANIZATIONS.
Creator
Feiler, Rebecca, Wright, James, University of Central Florida
Abstract / Description
This study examines the extent to which various forms of social capital impact participation in nonprofit organizations. Previous research has focused on the importance of trust and engagement among social and political networks to form strong community ties that can cultivate the growth of social capital and promote participation in nonprofit organizations. The data analyzed in this study were derived from the Central Florida Social Capital Benchmark survey, collected at the University of...
Show moreThis study examines the extent to which various forms of social capital impact participation in nonprofit organizations. Previous research has focused on the importance of trust and engagement among social and political networks to form strong community ties that can cultivate the growth of social capital and promote participation in nonprofit organizations. The data analyzed in this study were derived from the Central Florida Social Capital Benchmark survey, collected at the University of Central Florida's Institute for Social and Behavioral Sciences. To represent social capital, related variables from the survey are combined to create indices that represent civic engagement and community trust. For the purposes of this study, participation in nonprofit organizations is defined by volunteerism and philanthropy. Results from this analysis provide evidence that (1) social capital assets are predictors of volunteerism and philanthropy and (2) higher levels of social capital are correlated with increased participation in nonprofit organizations. Although participation in nonprofit organizations can vary depending on a community's characteristics, social capital can be seen as an important element in the development of the nonprofit sector.
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Date Issued
2006
Identifier
CFE0001382, ucf:47010
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001382
Social Media and Stakeholders' Relationship in Nonprofit Organizations
Title
Social Media and Stakeholders' Relationship in Nonprofit Organizations.
Creator
Shi, Wanzhu, Bryer, Thomas, Hu, Qian, Zavattaro, Staci, Saxton, Gregory, University of Central Florida
Abstract / Description
Social media tools, as the advanced technology, have penetrated into nonprofit management field prevalently. Nonprofit organizations adopt social media tools, such as Facebook, Twitter, YouTube, and Pinterest for attracting potential supporters, raising advocacy, and running fundraising campaigns. Social media tools break the limitation of time and space through the Internet. They change the way of how people communicate and interact with each other. The philanthropy industry hopes that...
Show moreSocial media tools, as the advanced technology, have penetrated into nonprofit management field prevalently. Nonprofit organizations adopt social media tools, such as Facebook, Twitter, YouTube, and Pinterest for attracting potential supporters, raising advocacy, and running fundraising campaigns. Social media tools break the limitation of time and space through the Internet. They change the way of how people communicate and interact with each other. The philanthropy industry hopes that social media tools could bring them the new opportunities to engage with their stakeholders, such as donors, volunteers, and customers. However, since this technology is still developing, the studies of using social media in nonprofit field are still at the infant stage. Many nonprofit practitioners are confused and questioning the effectiveness of adopting social media for civic engagement. The dissertation aims to examine how to adopt social media advantageously for helping nonprofit organizations to engage with their stakeholders. Therefore, this study uses a mix of methodology to examine how social media tools could help nonprofit organizations to gain a stronger relationship with their stakeholders. Also, the study explores in more details about the content that nonprofit organizations have sent on their social media platforms. To develop the theoretical framework, this study used social capital and social exchange theory as the guidance. To observe and examine the strategy of using social media in nonprofit organizations, the study is inspired and adopts the social media typology from Lovejoy and Saxton's (2012) research and the communication models from Lewis, Hamel, and Richardson's work (2001). The study proposed that to gain a stronger relationship with the stakeholders, nonprofit organizations should apply a well-designed comprehensive strategy with multiple goals on their social media platforms. This strategy should consider more about the stakeholders' desires and needs and allows the organizations to communicate with the stakeholders effectively. Also, the study also argues that the content that an organization presents on its social media would impact on the stakeholders' interaction greatly. The study targeted on the art/culture/humanities nonprofit organizations in the United States (n = 195). Data was collected directly from the targeted organization's social media platforms (Facebook and Twitter). The regression analysis was conducted to investigate what strategy that nonprofit organization used could gain a high engagement from their stakeholders. A content analysis was also conducted to explore what posts and tweets could influence how stakeholders react. The results indicate that most nonprofit organizations realize the importance of adopting social media, but a few of them still have not embraced the benefits of the technology essentially. Comparing with the activities on Twitter, both nonprofit organizations and their stakeholders were more active on Facebook. On social media, the primary goal for most nonprofit organizations was to disseminate the information. But sending out the information can be an effective strategy. If a nonprofit organization could combine their values/missions/programs with the hot spot on social media, it can promote the stakeholders' engagement greatly. Building a dialogic content on the organization's social media is still overlooked. But no evidence in this study shown that initiating a dialog would receive a high engagement from the stakeholders. The results of this study also show that a nonprofit organization delivered the posts or tweets more frequently does not necessarily mean it would receive a higher interactivity from its stakeholders. The organization's size (the annual budget) does not influence how nonprofit organizations used their social media tools to interact with their online stakeholders. Overall, the study explored how art/culture/humanities nonprofit organizations used their Facebook and Twitter to interact with their online stakeholders. The study helps both the researchers and the practitioners to understand the strategies of using social media tools in nonprofit organizations. It also reveals several practical examples to illustrate what kind of social media content could attract or discourage the online stakeholders' engagement. The study is also a good benchmark report for nonprofit practitioners to evaluate their social media usage.
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Date Issued
2017
Identifier
CFE0006659, ucf:51244
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006659
NONPROFIT BOARD EFFECTIVENESS, FUNDING SOURCE,AND FINANCIAL VULNERABILITY
Title
NONPROFIT BOARD EFFECTIVENESS, FUNDING SOURCE,AND FINANCIAL VULNERABILITY.
Creator
Hodge, Matthew, Martin, Lawrence, University of Central Florida
Abstract / Description
Nonprofit organizations rely heavily on their governing board of directors to provide leadership, strategic guidance, and financial oversight. The nonprofit community continues to grow, and the services provided by these organizations have become a critical part of our society, providing a wide variety of services targeting a diverse population. In this context, how the role of the board of directors impacts the financial position of the nonprofit organization is of great interest to both the...
Show moreNonprofit organizations rely heavily on their governing board of directors to provide leadership, strategic guidance, and financial oversight. The nonprofit community continues to grow, and the services provided by these organizations have become a critical part of our society, providing a wide variety of services targeting a diverse population. In this context, how the role of the board of directors impacts the financial position of the nonprofit organization is of great interest to both the academic community and the practitioner. This study examined three areas of interest: board effectiveness, funding source, and financial vulnerability. First, the association between board effectiveness and financial vulnerability was tested. Second, specific board behaviors associated with strategic planning and stakeholder management were tested to determine if they were greater predictors of financial vulnerability. Finally, the role of funding source (specifically privately funded organizations) as a moderating variable for board effectiveness and financial vulnerability was explored. The sample was composed of 112 participants, consisting of board member/executive director survey responses and financial information for the participating organizations. The sample was drawn from six counties in the Central Florida area. Data were collected from a series of mailings, and surveys were distributed at nonprofit lecture series. The Financial Vulnerability Index (FVI) was used as a measure of the financial condition of the nonprofit organization and represented the dependent variable in this study. The Board Self-Assessment Questionnaire (BSAQ) was used to assess board effectiveness and represented the independent variable in this study. Primary funding source was identified as a moderating variable, while board size, age of the organization, CEO tenure, service area, United Way affiliation, national affiliation were included as control variables. Board effectiveness as measured by the BSAQ was a significant predictor of financial vulnerability as measured by the FVI. The strategic and stakeholder behaviors associated with board effectiveness were not found to be significant predictors of financial vulnerability, beyond other behaviors associated with board effectiveness. Funding source was shown to moderate the observed relationship between board effectiveness and financial vulnerability, as the association between effectiveness and financial condition was significant in privately funded nonprofit organizations (no such significance was identified in government funded or commercially funded organizations).
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Date Issued
2006
Identifier
CFE0000974, ucf:46690
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000974
Teach them to eat: Complexities of Community Based Organization and Nutrition Education Initiatives in the Prevention of Chronic Disease
Title
Teach them to eat: Complexities of Community Based Organization and Nutrition Education Initiatives in the Prevention of Chronic Disease.
Creator
Matos, Allison, Mishtal, Joanna, Matejowsky, Ty, Reyes-Foster, Beatriz, Harris, Shana, University of Central Florida
Abstract / Description
This thesis examines how participants of an eight-week nutrition education class utilize disseminated information to manage chronic disease, as well as explores the challenges a community based nutrition education resource center faces in the arena of chronic disease prevention. Per the World Health Organization's Global Report on Diabetes, 422 million adults currently live with a diagnosis of type 2 diabetes, a four-fold increase since the 1980s. Within the U.S., approximately nine percent...
Show moreThis thesis examines how participants of an eight-week nutrition education class utilize disseminated information to manage chronic disease, as well as explores the challenges a community based nutrition education resource center faces in the arena of chronic disease prevention. Per the World Health Organization's Global Report on Diabetes, 422 million adults currently live with a diagnosis of type 2 diabetes, a four-fold increase since the 1980s. Within the U.S., approximately nine percent of the adult population suffers from diabetes, and obesity, a major contributor to the disease, afflicts nearly thirty-five percent. While medical professionals frame the controlling of chronic disease from a pathophysiological perspective by promoting self-care methods and using language rooted in personal responsibility for successful treatment plans, implementation of such strategies by patients is more nuanced. In Orlando, Florida, staff at a community based, non-profit, nutrition resource center, Hebni Nutrition Consultants Inc., has played a key role in advocating for African-American community health in Central Florida, educating clients about chronic disease prevention and management since their establishment in 1995. Using ethnographic methods of participant-observation and semi- structured interviews, this project explores the challenges the staff of Hebni face operating at the intersection of the public and private sectors, as well as how participants of Hebni's programming understand discourses of empowerment, neoliberal ideas of self-care, and individual versus collective identity, when navigating the biomedical world. This project contributes not only to the growing body of research surrounding health disparities in minority communities, but also how neoliberal policies have shifted responsibility of community health and wellbeing from the state and onto private organizations.
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Date Issued
2016
Identifier
CFE0006478, ucf:52893
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006478
PREDICTING INTENTIONS TO DONATE TO HUMAN SERVICE NONPROFITS AND PUBLIC BROADCASTING ORGANIZATIONS USING A REVISED THEORY OF PLANNED BEHAVIOR
Title
PREDICTING INTENTIONS TO DONATE TO HUMAN SERVICE NONPROFITS AND PUBLIC BROADCASTING ORGANIZATIONS USING A REVISED THEORY OF PLANNED BEHAVIOR.
Creator
Brinkerhoff, Bobbie, Kinnally, William, University of Central Florida
Abstract / Description
Different types of nonprofit organizations including human service nonprofits like homeless shelters, public broadcasting organizations, and the like thrive on donations. Effective fundraising techniques are essential to a nonprofit's existence. This research study explored a revised theory of planned behavior to include guilt and convenience in order to understand whether these factors are important in donors' intentions to give. This study also examined the impact of two different kinds of...
Show moreDifferent types of nonprofit organizations including human service nonprofits like homeless shelters, public broadcasting organizations, and the like thrive on donations. Effective fundraising techniques are essential to a nonprofit's existence. This research study explored a revised theory of planned behavior to include guilt and convenience in order to understand whether these factors are important in donors' intentions to give. This study also examined the impact of two different kinds of guilt; anticipated guilt and existential guilt to determine if there was any difference between the types of guilt and the roles that they play as predicting factors in a revised TPB model. This study also explored how human service nonprofits and public broadcasting organizations compare in the factors that help better predict their donating intentions. An online survey was administered to a convenience sample, and hierarchical regression analysis was used to determine significant predicting factors within each revised TPB model. This study confirmed that the standard theory of planned behavior model was a significant predictor of intentions to donate for donors of both human service nonprofits and public broadcasting organizations. However, in both contexts, not all traditional factors of the TPB model contributed to the donation intentions. This study also provides further evidence that guilt can increase the predictive value of the standard TPB model for both types of nonprofits. Anticipated guilt more specifically, was a significant predicting factor for donors' intentions to give to public broadcasting organizations. In contrast, convenience did not affect the explanatory power of the TPB model in either context. The TPB models for the two nonprofits are compared and theoretical and practical explanations are discussed.
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Date Issued
2011
Identifier
CFE0004000, ucf:49178
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004000