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- Title
- EVALUATING PROTECTIVE BEHAVIOR STRATEGY INTENTIONS USING THE THEORY OF PLANNED BEHAVIOR.
- Creator
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Sanchez, Dakota, Dvorak, Robert D., University of Central Florida
- Abstract / Description
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OBJECTIVE: Amongst college students there exists a concerning trend towards problem drinking owed to the cultures on campus that support problem drinking habits. Several interventions are currently used to encourage students to drink wisely with the goal of decreasing this problem drinking and the consequences of these behaviors. The current study analyzes the intention to use Protective Behavior Strategies through the model suggested in the Theory of Planned Behavior (TPB). METHOD: College...
Show moreOBJECTIVE: Amongst college students there exists a concerning trend towards problem drinking owed to the cultures on campus that support problem drinking habits. Several interventions are currently used to encourage students to drink wisely with the goal of decreasing this problem drinking and the consequences of these behaviors. The current study analyzes the intention to use Protective Behavior Strategies through the model suggested in the Theory of Planned Behavior (TPB). METHOD: College student participants (N = 171) completed a web-based survey examining alcohol-related behaviors, intentions, and perceptions at the time of the survey and over the next four weeks. RESULTS AND CONCLUSION: At step 1, PBS intentions was regressed onto age and gender. This accounted for a small amount of variance in intentions. Next, the TPB predictors were added to the model which resulted in a significant improvement in the overall model fit. In the final model, perceived control over PBS use and peer PBS use norms were significant positive predictors of PBS use intentions. Attitudes toward PBS did not predict PBS use intentions.
Show less - Date Issued
- 2019
- Identifier
- CFH2000542, ucf:45640
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH2000542
- Title
- PREDICTING INTENTIONS TO DONATE TO HUMAN SERVICE NONPROFITS AND PUBLIC BROADCASTING ORGANIZATIONS USING A REVISED THEORY OF PLANNED BEHAVIOR.
- Creator
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Brinkerhoff, Bobbie, Kinnally, William, University of Central Florida
- Abstract / Description
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Different types of nonprofit organizations including human service nonprofits like homeless shelters, public broadcasting organizations, and the like thrive on donations. Effective fundraising techniques are essential to a nonprofit's existence. This research study explored a revised theory of planned behavior to include guilt and convenience in order to understand whether these factors are important in donors' intentions to give. This study also examined the impact of two different kinds of...
Show moreDifferent types of nonprofit organizations including human service nonprofits like homeless shelters, public broadcasting organizations, and the like thrive on donations. Effective fundraising techniques are essential to a nonprofit's existence. This research study explored a revised theory of planned behavior to include guilt and convenience in order to understand whether these factors are important in donors' intentions to give. This study also examined the impact of two different kinds of guilt; anticipated guilt and existential guilt to determine if there was any difference between the types of guilt and the roles that they play as predicting factors in a revised TPB model. This study also explored how human service nonprofits and public broadcasting organizations compare in the factors that help better predict their donating intentions. An online survey was administered to a convenience sample, and hierarchical regression analysis was used to determine significant predicting factors within each revised TPB model. This study confirmed that the standard theory of planned behavior model was a significant predictor of intentions to donate for donors of both human service nonprofits and public broadcasting organizations. However, in both contexts, not all traditional factors of the TPB model contributed to the donation intentions. This study also provides further evidence that guilt can increase the predictive value of the standard TPB model for both types of nonprofits. Anticipated guilt more specifically, was a significant predicting factor for donors' intentions to give to public broadcasting organizations. In contrast, convenience did not affect the explanatory power of the TPB model in either context. The TPB models for the two nonprofits are compared and theoretical and practical explanations are discussed.
Show less - Date Issued
- 2011
- Identifier
- CFE0004000, ucf:49178
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004000
