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AN EXAMINATION OF THIRD-PERSON EFFECT IN THE CONTEXT OF CONTOVERSIAL PRODUCT ADVERTISING
Title
AN EXAMINATION OF THIRD-PERSON EFFECT IN THE CONTEXT OF CONTOVERSIAL PRODUCT ADVERTISING.
Creator
Jensen, Keith, Collins, Steve, University of Central Florida
Abstract / Description
This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person...
Show moreThis research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person effect recognized for all product categories except for racial extremist groups. A first-person effect was shown to be present for the category of racial extremist groups. This research also suggests that a concealed third-person effect may have been present in previous studies of this nature that obtained high levels of offense attributed to the self. Discussions of the findings, implications for marketers and advertisers, limitations to the study, as well as suggestions for future research are also posited.
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Date Issued
2005
Identifier
CFE0000494, ucf:46370
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000494
CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE
Title
CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE.
Creator
Delgado, Cristina, DeLorme, Denise, University of Central Florida
Abstract / Description
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food...
Show moreObesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
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Date Issued
2009
Identifier
CFE0002565, ucf:48260
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002565
Dairy calcium advertising awareness, attitudes and behavior : a survey of 13-17 year-old females
Title
Dairy calcium advertising awareness, attitudes and behavior : a survey of 13-17 year-old females.
Creator
Cooper, Michele, Davis, Robert H., Arts and Sciences
Abstract / Description
University of Central Florida College of Arts and Sciences Thesis; In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a "mainstay in the prevention and management of osteoporosis." Osteoporosis, or "brittle bone disease," affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began...
Show moreUniversity of Central Florida College of Arts and Sciences Thesis; In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a "mainstay in the prevention and management of osteoporosis." Osteoporosis, or "brittle bone disease," affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began emphasizing dietary calcium in the promotion of milk and dairy products. Television commercials and print advertising were developed which focused on the calcium contained in dairy products and stressed the importance of this nutrient to a woman's diet. Recent consumer research conducted by Market Facts, Inc. of Chicago indicates that this positive calcium message designed to increase dairy product intake may not be effectively reaching the 13-24 year old female. The study shows that subjects in this age group report that they are doing less about their calcium deficiencies than subjects who were studied prior to the time that the dietary calcium advertising began. In addition, the research indicates that those women who are taking steps to increase calcium intake are less likely to use dairy products. Teenage females offer the dairy industry a challenging opportunity. While average male milk consumption jumps dramatically during the ages of 13-19, average female milk consumption experiences only a slight increase. Reaching this audience at this habit-forming age end changing their attitudes and behavior could provide lifelong use of dairy products. The purpose of this study is to determine the efficacy of past dairy calcium advertising messages in affecting the health attitudes and dietary behavior of 13-17 year old women in Florida.
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Date Issued
1987
Identifier
CFR0004326, ucf:52991
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFR0004326