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BROTHERS & SISTERS: A NEW IMPETUS FOR SOCIAL CONSTRUCTION AND ITS IMPACT ON TRADITIONAL CULTIVATION ANALYSIS
Title
BROTHERS & SISTERS: A NEW IMPETUS FOR SOCIAL CONSTRUCTION AND ITS IMPACT ON TRADITIONAL CULTIVATION ANALYSIS.
Creator
Elmore, Scott, Kenney, Richard, University of Central Florida
Abstract / Description
Scholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters,...
Show moreScholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters, this thesis explores the theoretical implications dramas with multiple plot lines have on traditional notions of cultivation theory. Through a content analysis and focus groups, evidence was acquired to suggest that cultivation theory, with the added consideration of involvement, is still able to explain television's influence on the social creation of reality.
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Date Issued
2008
Identifier
CFE0002137, ucf:47506
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002137
LOOKING THROUGH ROSE COLORED GLASSES:THE MEDIA'S INFLUENCE ON PERCEPTIONS OF ROMANCE AND MARRIAGE
Title
LOOKING THROUGH ROSE COLORED GLASSES:THE MEDIA'S INFLUENCE ON PERCEPTIONS OF ROMANCE AND MARRIAGE.
Creator
Straub, Brianne, Collins , Steven, University of Central Florida
Abstract / Description
This study examined the relationship between different media and expectations about romantic relationships and marriage. Participants were asked to complete a survey that measured different romantic constructs and the types of media exposures on a daily and weekly basis. The variables were measured to determine the effect the media play in a person's perceptions on romantic relationships and marriage. The results of the study concluded that although general television viewing does not predict...
Show moreThis study examined the relationship between different media and expectations about romantic relationships and marriage. Participants were asked to complete a survey that measured different romantic constructs and the types of media exposures on a daily and weekly basis. The variables were measured to determine the effect the media play in a person's perceptions on romantic relationships and marriage. The results of the study concluded that although general television viewing does not predict perceptions about romance and marriage, the romantic genre of television programs as well as magazines do have a role in predicting romantic perceptions.
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Date Issued
2006
Identifier
CFE0001024, ucf:46826
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001024
MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS
Title
MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS.
Creator
Hackbarth, Heather, Collins, Steve, University of Central Florida
Abstract / Description
Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of...
Show moreResearch has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television viewing, the researcher looked at the effects of exposure to other media that may contain sexual content, such as magazines, Internet, DVD's, video games, and music. The study did not find significant relationships between television viewing and students' sexual attitudes and behaviors, but it did find several strong relationships among sexual attitudes and behaviors and students' exposure to other forms of media that may contain sexual content, including music, films, video games, and DVDs.
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Date Issued
2006
Identifier
CFE0001040, ucf:46817
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001040
CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE
Title
CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE.
Creator
Delgado, Cristina, DeLorme, Denise, University of Central Florida
Abstract / Description
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food...
Show moreObesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
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Date Issued
2009
Identifier
CFE0002565, ucf:48260
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002565