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A Study of Hospital-Newspaper Relations in Florida
Title
A Study of Hospital-Newspaper Relations in Florida.
Creator
Lennon, Mary C.K., ,, Social Sciences
Abstract / Description
Florida Technological University College of Social Sciences Thesis
Date Issued
1977
Identifier
CFR0008128, ucf:52965
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFR0008128
FILLING THE HOUSE: ENGAGING A MILLENNIAL PERFORMING ARTS AUDIENCE
Title
FILLING THE HOUSE: ENGAGING A MILLENNIAL PERFORMING ARTS AUDIENCE.
Creator
Schreck, Sarah, Dodd, Melissa, University of Central Florida
Abstract / Description
The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor's theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing...
Show moreThe purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor's theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and social media is their preferred channel of communication as opposed to print and broadcast media. The researcher distributed a survey to patrons of the Orlando Shakespeare theatre to identify their perspectives of current public relations practices. Results from 148 respondents indicated that the Orlando Shakespeare Theatre maintains strong relationships with Millennials (N=6) and non-Millennials alike, as made evident by their practice of Baumgarth's cultural consumer behaviors (2014). However, a larger sample of Millennial patrons is necessary to determine best practices for the specific population. The primary product of this research is the creation of a theory-driven survey that can be used to effectively measure the depth of a performing arts organization's relationship with its patrons, and a case study exemplifying a successful organization.
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Date Issued
2018
Identifier
CFH2000309, ucf:45725
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH2000309
Nike(&)#191;s Corporate Social Advocacy (CSA) Practices as Related to Strategic Issues Management (SIM) and Threats to Organizational Legitimacy
Title
Nike(&)#191;s Corporate Social Advocacy (CSA) Practices as Related to Strategic Issues Management (SIM) and Threats to Organizational Legitimacy.
Creator
Heffron, Eve, Dodd, Melissa, Spence, Patric, Yu, Nan, University of Central Florida
Abstract / Description
This research examined how corporate social advocacy (CSA) and corporate social responsibility (CSR) efforts impacted perceptions of authenticity. Using an experimental survey, participants were randomly exposed to Nike's actions related to the Black Lives Matter (BLM) movement via mock-online news articles. Participants completed a survey that contained Likert-type scale items regarding attitudes (perceived corporate intent, perceived authenticity, brand trust, and brand credibility) and...
Show moreThis research examined how corporate social advocacy (CSA) and corporate social responsibility (CSR) efforts impacted perceptions of authenticity. Using an experimental survey, participants were randomly exposed to Nike's actions related to the Black Lives Matter (BLM) movement via mock-online news articles. Participants completed a survey that contained Likert-type scale items regarding attitudes (perceived corporate intent, perceived authenticity, brand trust, and brand credibility) and behavioral intentions (word of mouth intentions (WOM), and purchase intention (PI)). Results indicated that positive attitudes significantly increased when Nike implemented an action step after taking a public stance on a controversial social-political issue. Further, results revealed significant differences for positive WOM intentions and PI, given the experimental prompt. This study extends public relations scholarship through expanding our understanding of stakeholder perceptions of authenticity when companies engage in CSA and CSR practices. To earn legitimacy, companies must meet stakeholder expectations through successfully executing socially responsible actions. This study illustrates a need for future research on stakeholder perceptions of authenticity when various action steps are added to a company stance on divisive social-political issues.
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Date Issued
2019
Identifier
CFE0007650, ucf:52461
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007650
Framing, Public Relations, and Scientology: An Analysis of News Coverage and a Controversial Organization
Title
Framing, Public Relations, and Scientology: An Analysis of News Coverage and a Controversial Organization.
Creator
McAllister, Kristy, Sandoval, Jennifer, Neuberger, Lindsay, Coombs, Timothy, University of Central Florida
Abstract / Description
This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage (-) both print and television (-) to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames,...
Show moreThis study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage (-) both print and television (-) to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox (Conflicting Information, Simple Misunderstanding, and Non-Traditional Approach), and Leadership Issues (The Problem Lies with Leadership, Celebrity Obsession). Also uncovered were three potential public relations crises: The Mistreatment of Church Members, The Misuse of Funds, and Bad Communication Strategy. The research showed a strong strategic preference of the Church to use legal tactics or denial strategies when dealing with crises. A review of public relations theory suggests that the Church use a more open approach and also incorporate mortification strategies to accept blame and repair their damaged image.
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Date Issued
2013
Identifier
CFE0004887, ucf:49673
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004887
AN EXAMINATION OF CENTRAL ASIAN GEOPOLITICS THROUGH THE EXPECTED UTILITY MODEL: THE NEW GREAT GAME
Title
AN EXAMINATION OF CENTRAL ASIAN GEOPOLITICS THROUGH THE EXPECTED UTILITY MODEL: THE NEW GREAT GAME.
Creator
Stutte, Corey, Wan, Thomas, University of Central Florida
Abstract / Description
The New Great Game is a geopolitical competition between regional stakeholders over energy resources in Central Asia. The author seeks to use the expected utility voting model based on Black's median voter theorem for forecasting the New Great Game in Central Asia. To judge the external validity of the voting model, the author uses data from the Correlates of War project data set, to formulate three distinct models based only on the numbers in 1992 and 1993. Capabilities and alliance data...
Show moreThe New Great Game is a geopolitical competition between regional stakeholders over energy resources in Central Asia. The author seeks to use the expected utility voting model based on Black's median voter theorem for forecasting the New Great Game in Central Asia. To judge the external validity of the voting model, the author uses data from the Correlates of War project data set, to formulate three distinct models based only on the numbers in 1992 and 1993. Capabilities and alliance data were used to develop balance of power positions and compare the outcome of 100 simulations to the actual outcome in 2000 based on Correlates of War project data. This allows us to judge whether the emergence of Russia's weak advantage as well as the continuation of the competition in the New Great Game as of 2000 could have been predicted based on what was known in 1992 and 1993. By using only one year's data to forecast the New Great Game, we are able to eliminate historical and researcher bias and judge the applicability of the model in global policy and strategic analysis.
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Date Issued
2009
Identifier
CFE0002861, ucf:48088
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002861