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Club Plantation Souvenir Menu
Title
Club Plantation Souvenir Menu.
Date Created
1940s
Identifier
DP0015351
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015351
Excelsior
Title
Excelsior: Ready mixed paints.
Date Created
1891
Identifier
DP0015449
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015449
Old Black Joe speckled butter beans
Title
Old Black Joe speckled butter beans.
Date Created
1940s
Identifier
DP0015349
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015349
Old plantation coffee
Title
Old plantation coffee.
Date Created
1940s
Identifier
DP0015366
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015366
Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements
Title
Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements.
Creator
Persaud, Subriena, Grauerholz, Elizabeth, Carter, Shannon, Huff-Corzine, Lin, University of Central Florida
Abstract / Description
This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services....
Show moreThis study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as being linked to the home and expressing emotions. On the other hand, males were most often presented outdoors and conveyed confidence. Overall, the advertisements targeted upper class, Caucasian males while technology itself was associated with power, speed, and progress. These findings have important implications for understanding the persistence of gender inequality in the field of technology and in existing cultural beliefs surrounding gender and technology.
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Date Issued
2014
Identifier
CFE0005228, ucf:50580
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005228
rising sun stove polish
Title
The rising sun stove polish.
Date Created
1885-1895
Identifier
DP0015355
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015355
Use Lautz Bros. & Co's soaps
Title
Use Lautz Bros. & Co's soaps.
Date Created
1880s
Identifier
DP0015444
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015444