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WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY
Title
WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY.
Creator
McArdle, Danielle H, Bukstein, Scott J., University of Central Florida
Abstract / Description
Women's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional...
Show moreWomen's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women's sports could be made into a more profitable endeavor.
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Date Issued
2016
Identifier
CFH2000151, ucf:45932
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH2000151
INSTITUTIONAL DESIGN AND ECONOMIC INEQUALITY: SOCIOECONOMIC ACTORS AND PUBLIC POLICY IN GERMANY AND THE UNITED STATES
Title
INSTITUTIONAL DESIGN AND ECONOMIC INEQUALITY: SOCIOECONOMIC ACTORS AND PUBLIC POLICY IN GERMANY AND THE UNITED STATES.
Creator
Hudson, Jennifer, Kinsey, Barbara, University of Central Florida
Abstract / Description
In this thesis I conduct a comparative analysis of the influence of socioeconomic actors, business and labor, on public policy in Germany and the United States, specifically public policy that has an impact on economic inequality. The objective of this study is to gain a better understanding of how institutional constructs may determine the level of influence by different socioeconomic actors on public policy. In particular, I examine the link between institutional design and economic...
Show moreIn this thesis I conduct a comparative analysis of the influence of socioeconomic actors, business and labor, on public policy in Germany and the United States, specifically public policy that has an impact on economic inequality. The objective of this study is to gain a better understanding of how institutional constructs may determine the level of influence by different socioeconomic actors on public policy. In particular, I examine the link between institutional design and economic inequality, specifically the relative influence of business interests in varying types of capitalist economies and democratic systems, and assess those facets of institutional design that may facilitate the channeling of business influence in policy making. I explore institutional changes in the German political and economic system beginning in the late 1980s to determine whether these changes have altered the policy making process over time, and analyze similarities with institutional changes that have taken place in the United States beginning in the late 1970s to present. Further, I examine whether shifts in institutional design indicate that the German system is transitioning towards a more liberal model similar to that of the United States, and consider what effects this may have on the level of economic inequality in Germany. To conduct my analysis I use the Institutional Analysis and Development (IAD) framework; based on the IAD framework I create a conceptual map of the channels by which socioeconomic actors are involved in the policy making process. I evaluate the policy-making process in both formal and informal policy arenas. The policy areas analyzed include corporate governance, industrial relations, and tax, welfare and minimum wage policy during the selected time periods. The analysis shows that the institutional designs that produced the selected policies benefit business interests and may contribute towards economic inequality. The larger goal is to develop research that will build a theoretical foundation to help us identify how these systems may be improved to produce a more equitable allocation of economic resources.
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Date Issued
2014
Identifier
CFH0004690, ucf:45243
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004690
Baker's Delight Baking Powder
Title
Baker's Delight Baking Powder.
Identifier
DP0015375
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015375