Current Search: Marketing (x) » 1940s (x) » 1880s (x)
Pages
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Title
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Use Lautz Bros. & Co's soaps.
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Date Created
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1880s
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Identifier
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DP0015444
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015444
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Title
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Topsy's matchbook.
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Date Created
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1930s-1950s
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Identifier
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DP0015369
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015369
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Title
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Snow Ball.
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Date Created
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1930s
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Identifier
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DP0015357
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015357
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Title
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Smoking Joe's Restaurant menu and fan.
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Identifier
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DP0015343
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015343
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Title
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Smith & Buckley.
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Date Created
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1879
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Identifier
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DP0015441
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015441
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015388
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015388
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015390
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015390
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Title
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Sapolio.
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Date Created
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1882
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Identifier
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DP0015446
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015446
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Title
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Runge & Schacht.
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Date Created
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1850
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Identifier
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DP0012815
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0012815
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Title
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Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements.
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Creator
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Persaud, Subriena, Grauerholz, Elizabeth, Carter, Shannon, Huff-Corzine, Lin, University of Central Florida
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Abstract / Description
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This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services....
Show moreThis study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as being linked to the home and expressing emotions. On the other hand, males were most often presented outdoors and conveyed confidence. Overall, the advertisements targeted upper class, Caucasian males while technology itself was associated with power, speed, and progress. These findings have important implications for understanding the persistence of gender inequality in the field of technology and in existing cultural beliefs surrounding gender and technology.
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Date Issued
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2014
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Identifier
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CFE0005228, ucf:50580
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005228
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Title
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Max Stadler & Co., Leading Clothiers.
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Date Created
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1884
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Identifier
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DP0015447
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015447
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Title
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MAMMY.
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Date Created
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1930s
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Identifier
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DP0015356
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015356
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Title
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Knox's gelatine.
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Date Created
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1920s?
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Identifier
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DP0015493
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015493
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Title
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IN A PICKLE: A MARKETING ANALYSIS OF IMAGES AND TEXTUAL DESCRIPTIONS ON FOOD PACKAGES AND HOW THEY INFLUENCE COLLEGE STUDENTS' GROCERY PURCHASES.
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Creator
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Doyle, Lauren, Huff-Corzine, Lin, University of Central Florida
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Abstract / Description
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The reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as "organic," "farm fresh," and "all natural." Some products incorporate the use of images such as a picturesque farm or a "happy" cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic...
Show moreThe reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as "organic," "farm fresh," and "all natural." Some products incorporate the use of images such as a picturesque farm or a "happy" cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic foods. Variables also examined include sex, health, and living arrangements. The results of this study can help provide an understanding about the mindset of the average college student while shopping at the grocery store. Based on the results there is evidence that students are significantly more likely to choose food products that are non-organic and generic. Based on the five variables used, sex and concern for nutritional value were the most significant in predicting a student's purchase of brand and organic food products, while body mass index, frequency of looking at nutritional facts labels, and living arrangement were not significant.
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Date Issued
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2015
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Identifier
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CFH0004783, ucf:45367
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0004783
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Title
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Howe Scales Co. Tradecard.
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Date Created
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1840s
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Identifier
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DP0015387
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015387
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Title
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The fortune teller.
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Creator
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Brewer, Edward V.
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Date Created
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1921
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Identifier
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DP0015497_a
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015497_a
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Title
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Excelsior: Ready mixed paints.
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Date Created
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1891
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Identifier
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DP0015449
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015449
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Title
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Durham tobacco.
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Date Created
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1840-1880
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Identifier
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DP0015391
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015391
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Title
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Dual Branding: An Investigative Look into Dual Branding's Position within the Concept of Brand Alliance in the Hotel Industry.
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Creator
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Ronzoni, Giulio, Fyall, Alan, Torres Areizaga, Edwin, Singh, Dipendra, Weinland, Jeffrey, Smith, Scott, University of Central Florida
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Abstract / Description
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The purpose of this dissertation was to investigate, in an exploratory way, the state of the art of the application of brand alliances, with a particular focus on the practice of dual branding, in the field of lodging. More precisely, this research aimed at identifying and evaluating the determinants of industry adoption of, and customer satisfaction with, intra-company dual branding strategies in the US lodging industry.The primary purpose of this study is to determine the efficacy of dual...
Show moreThe purpose of this dissertation was to investigate, in an exploratory way, the state of the art of the application of brand alliances, with a particular focus on the practice of dual branding, in the field of lodging. More precisely, this research aimed at identifying and evaluating the determinants of industry adoption of, and customer satisfaction with, intra-company dual branding strategies in the US lodging industry.The primary purpose of this study is to determine the efficacy of dual branding in the field of the lodging industry, a phenomenon that is still insufficiently explored in the literature. In fact, the scarcity of literature pertaining to the lodging industry has forced this study to consider the research related to other segments and industries where dual branding strategies have been studied. Therefore, this study intended to expand the existing body of knowledge, advancing the theory of brand alliance from an industry and consumer perspective, as well as adapt, refine, and utilize a scale suitable for the measurement of dual branded hotels' customer satisfaction. This dissertation used an exploratory sequential mixed method approach. In the first qualitative phase, face-to-face and telephone interviews with operational hotel managers, corporate hotel managers, real estate development and management companies' managers, owners, and presidents, as well as hotel and lodging associations' professionals have been conducted. In addition to relevant and significant findings and results obtained through the hotel industry professionals interviewed, themes, constructs, and variables useful in the refinement and adaptation of a dual branding customer satisfaction scale were attained. Consequently, the second quantitative phase consisted of an online administration of a scenario-based questionnaire to dual branded hotels' customers of a dual branded lodging property aimed at identifying and evaluating the determinants of customer satisfaction.The ultimate purpose of this research has been to understand the main issues of implementation of dual branding practices and strategies in the lodging context. In particular, it has been to highlight and provide managerial, theoretical, methodological, and practical implications and recommendations for the US lodging industry, in the adoption of intra-company dual branding strategies. The suggestions offered in the study are relevantly timed to what is happening within the lodging industry, offering implications for both academia and industry.
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Date Issued
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2019
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Identifier
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CFE0007716, ucf:52411
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0007716
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Title
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Does yer Cotch on?.
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Date Created
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1888
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Identifier
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DP0015367
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015367
Pages