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Pages
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Title
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We never fade!!.
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Date Created
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1880s
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Identifier
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DP0015443
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015443
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Title
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Use Lautz Bros. & Co's soaps.
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Date Created
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1880s
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Identifier
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DP0015444
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015444
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Title
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Topsy's matchbook.
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Date Created
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1930s-1950s
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Identifier
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DP0015369
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015369
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Title
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Snow Ball.
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Date Created
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1930s
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Identifier
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DP0015357
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015357
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Title
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Smoking Joe's Restaurant menu and fan.
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Identifier
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DP0015343
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015343
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Title
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Smith & Buckley.
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Date Created
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1879
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Identifier
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DP0015441
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015441
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015388
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015388
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015390
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015390
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Title
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Sapolio, Enoch Morgan & Sons.
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Date Created
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1880s
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Identifier
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DP0015445
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Format
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E-book
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PURL
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http://purl.flvc.org/ucf/fd/DP0015445
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Title
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Sapolio.
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Date Created
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1882
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Identifier
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DP0015446
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015446
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Title
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Runge & Schacht.
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Date Created
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1850
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Identifier
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DP0012815
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0012815
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Title
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Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements.
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Creator
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Persaud, Subriena, Grauerholz, Elizabeth, Carter, Shannon, Huff-Corzine, Lin, University of Central Florida
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Abstract / Description
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This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services....
Show moreThis study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as being linked to the home and expressing emotions. On the other hand, males were most often presented outdoors and conveyed confidence. Overall, the advertisements targeted upper class, Caucasian males while technology itself was associated with power, speed, and progress. These findings have important implications for understanding the persistence of gender inequality in the field of technology and in existing cultural beliefs surrounding gender and technology.
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Date Issued
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2014
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Identifier
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CFE0005228, ucf:50580
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005228
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Title
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Ole Virginia Hickory Chips.
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Date Created
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1940s
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Identifier
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DP0015371
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015371
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Title
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Notes on dixie dishes.
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Date Created
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1880s
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Identifier
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DP0015442
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Format
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E-book
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PURL
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http://purl.flvc.org/ucf/fd/DP0015442
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Title
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Max Stadler & Co., Leading Clothiers.
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Date Created
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1884
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Identifier
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DP0015447
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015447
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Title
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MAMMY.
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Date Created
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1930s
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Identifier
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DP0015356
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015356
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Title
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Knox's gelatine.
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Date Created
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1920s?
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Identifier
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DP0015493
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015493
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Title
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IN A PICKLE: A MARKETING ANALYSIS OF IMAGES AND TEXTUAL DESCRIPTIONS ON FOOD PACKAGES AND HOW THEY INFLUENCE COLLEGE STUDENTS' GROCERY PURCHASES.
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Creator
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Doyle, Lauren, Huff-Corzine, Lin, University of Central Florida
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Abstract / Description
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The reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as "organic," "farm fresh," and "all natural." Some products incorporate the use of images such as a picturesque farm or a "happy" cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic...
Show moreThe reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as "organic," "farm fresh," and "all natural." Some products incorporate the use of images such as a picturesque farm or a "happy" cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic foods. Variables also examined include sex, health, and living arrangements. The results of this study can help provide an understanding about the mindset of the average college student while shopping at the grocery store. Based on the results there is evidence that students are significantly more likely to choose food products that are non-organic and generic. Based on the five variables used, sex and concern for nutritional value were the most significant in predicting a student's purchase of brand and organic food products, while body mass index, frequency of looking at nutritional facts labels, and living arrangement were not significant.
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Date Issued
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2015
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Identifier
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CFH0004783, ucf:45367
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0004783
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Title
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Howe Scales Co. Tradecard.
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Date Created
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1840s
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Identifier
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DP0015387
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015387
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Title
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The fortune teller.
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Creator
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Brewer, Edward V.
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Date Created
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1921
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Identifier
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DP0015497_a
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015497_a
Pages