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We never fade!!
Title
We never fade!!.
Date Created
1880s
Identifier
DP0015443
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015443
Use Lautz Bros. & Co's soaps
Title
Use Lautz Bros. & Co's soaps.
Date Created
1880s
Identifier
DP0015444
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015444
Topsy's matchbook
Title
Topsy's matchbook.
Date Created
1930s-1950s
Identifier
DP0015369
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015369
Snow Ball
Title
Snow Ball.
Date Created
1930s
Identifier
DP0015357
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015357
Smoking Joe's Restaurant menu and fan
Title
Smoking Joe's Restaurant menu and fan.
Identifier
DP0015343
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015343
Smith & Buckley
Title
Smith & Buckley.
Date Created
1879
Identifier
DP0015441
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015441
Seal of North Carolina
Title
Seal of North Carolina: Smoking Tobacco Marburg Bros.
Date Created
1840-1880
Identifier
DP0015388
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015388
Seal of North Carolina
Title
Seal of North Carolina: Smoking Tobacco Marburg Bros.
Date Created
1840-1880
Identifier
DP0015390
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015390
Sapolio, Enoch Morgan & Sons
Title
Sapolio, Enoch Morgan & Sons.
Date Created
1880s
Identifier
DP0015445
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015445
Sapolio
Title
Sapolio.
Date Created
1882
Identifier
DP0015446
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015446
Runge & Schacht
Title
Runge & Schacht.
Date Created
1850
Identifier
DP0012815
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0012815
Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements
Title
Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements.
Creator
Persaud, Subriena, Grauerholz, Elizabeth, Carter, Shannon, Huff-Corzine, Lin, University of Central Florida
Abstract / Description
This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services....
Show moreThis study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as being linked to the home and expressing emotions. On the other hand, males were most often presented outdoors and conveyed confidence. Overall, the advertisements targeted upper class, Caucasian males while technology itself was associated with power, speed, and progress. These findings have important implications for understanding the persistence of gender inequality in the field of technology and in existing cultural beliefs surrounding gender and technology.
Show less
Date Issued
2014
Identifier
CFE0005228, ucf:50580
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005228
Ole Virginia Hickory Chips
Title
Ole Virginia Hickory Chips.
Date Created
1940s
Identifier
DP0015371
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015371
Notes on dixie dishes
Title
Notes on dixie dishes.
Date Created
1880s
Identifier
DP0015442
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015442
Max Stadler & Co., Leading Clothiers
Title
Max Stadler & Co., Leading Clothiers.
Date Created
1884
Identifier
DP0015447
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015447
MAMMY
Title
MAMMY.
Date Created
1930s
Identifier
DP0015356
Format
Image (JPEG)
PURL
http://purl.flvc.org/ucf/fd/DP0015356
Knox's gelatine
Title
Knox's gelatine.
Date Created
1920s?
Identifier
DP0015493
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015493
IN A PICKLE: A MARKETING ANALYSIS OF IMAGES AND TEXTUAL DESCRIPTIONS ON FOOD PACKAGES AND HOW THEY INFLUENCE COLLEGE STUDENTS' GROCERY PURCHASES
Title
IN A PICKLE: A MARKETING ANALYSIS OF IMAGES AND TEXTUAL DESCRIPTIONS ON FOOD PACKAGES AND HOW THEY INFLUENCE COLLEGE STUDENTS' GROCERY PURCHASES.
Creator
Doyle, Lauren, Huff-Corzine, Lin, University of Central Florida
Abstract / Description
The reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as "organic," "farm fresh," and "all natural." Some products incorporate the use of images such as a picturesque farm or a "happy" cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic...
Show moreThe reason for confusion in grocery stores is the fact that many of the same types of food products are being marketed with different labels. Many packaging labels contain keywords such as "organic," "farm fresh," and "all natural." Some products incorporate the use of images such as a picturesque farm or a "happy" cow. Using data collected from the surveys of 349 college students, this study examines student choices of food products based on organic and non-organic and brand and generic foods. Variables also examined include sex, health, and living arrangements. The results of this study can help provide an understanding about the mindset of the average college student while shopping at the grocery store. Based on the results there is evidence that students are significantly more likely to choose food products that are non-organic and generic. Based on the five variables used, sex and concern for nutritional value were the most significant in predicting a student's purchase of brand and organic food products, while body mass index, frequency of looking at nutritional facts labels, and living arrangement were not significant.
Show less
Date Issued
2015
Identifier
CFH0004783, ucf:45367
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004783
Howe Scales Co. Tradecard
Title
Howe Scales Co. Tradecard.
Date Created
1840s
Identifier
DP0015387
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015387
fortune teller
Title
The fortune teller.
Creator
Brewer, Edward V.
Date Created
1921
Identifier
DP0015497_a
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015497_a

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