Current Search: 1933-1945 (x) » Advertisements (x) » Caricature (x)
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Title
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Aunty.
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Date Created
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1940s
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Identifier
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DP0015368
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015368
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Title
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Baker's Delight Baking Powder.
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Identifier
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DP0015375
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015375
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Title
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Dixieland brand christian and cockrill.
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Date Created
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1940s
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Identifier
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DP0015353
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015353
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Title
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Does yer Cotch on?.
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Date Created
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1888
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Identifier
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DP0015367
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015367
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Title
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Durham tobacco.
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Date Created
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1840-1880
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Identifier
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DP0015391
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015391
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Title
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Excelsior: Ready mixed paints.
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Date Created
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1891
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Identifier
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DP0015449
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015449
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Title
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The fortune teller.
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Creator
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Brewer, Edward V.
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Date Created
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1921
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Identifier
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DP0015497_a
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015497_a
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Title
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Old Black Joe speckled butter beans.
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Date Created
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1940s
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Identifier
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DP0015349
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015349
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Title
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Old plantation coffee.
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Date Created
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1940s
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Identifier
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DP0015366
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015366
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Title
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Performing on the Screen: An Exploration of Gender Representation in Technology Video Advertisements.
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Creator
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Persaud, Subriena, Grauerholz, Elizabeth, Carter, Shannon, Huff-Corzine, Lin, University of Central Florida
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Abstract / Description
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This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services....
Show moreThis study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as being linked to the home and expressing emotions. On the other hand, males were most often presented outdoors and conveyed confidence. Overall, the advertisements targeted upper class, Caucasian males while technology itself was associated with power, speed, and progress. These findings have important implications for understanding the persistence of gender inequality in the field of technology and in existing cultural beliefs surrounding gender and technology.
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Date Issued
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2014
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Identifier
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CFE0005228, ucf:50580
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005228
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Title
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Sapolio.
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Date Created
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1882
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Identifier
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DP0015446
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015446
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Title
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Smith & Buckley.
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Date Created
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1879
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Identifier
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DP0015441
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015441
