Current Search: UCF (x) » Advertising (x)
Pages
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Title
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White and Black Womanhoods and Their Representations in 1920s American Advertising.
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Creator
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Turnbull, Lindsey, Lester, Connie, Sacher, John, Dandrow, Edward, University of Central Florida
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Abstract / Description
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The 1920s represented a time of tension in America. Throughout the decade, marginalized groups created competing versions of a proper citizen. African-Americans sought to be included in the national fabric. Racism encouraged solidarity, but black Americans did not agree upon one method for coping with, and hopefully ending, antiblack racism. White women enjoyed new privileges and took on more roles in the public sphere. Reactionary groups like the Ku Klux Klan found these new voices...
Show moreThe 1920s represented a time of tension in America. Throughout the decade, marginalized groups created competing versions of a proper citizen. African-Americans sought to be included in the national fabric. Racism encouraged solidarity, but black Americans did not agree upon one method for coping with, and hopefully ending, antiblack racism. White women enjoyed new privileges and took on more roles in the public sphere. Reactionary groups like the Ku Klux Klan found these new voices unsettling and worrisome and celebrated a white, native-born, Protestant and male vision of the American citizen. Simultaneously, technological innovations allowed for advertising to flourish and spread homogenizing information regarding race, gender, values and consumption across the nation. These advertisements selectively represented these changes by channeling them into pre-existing prescriptive ideology. Mainstream ads, which were created by whites for white audiences, reinforced traditional ideas regarding black men and women and white women's roles. Even if white women were featured using technology or wearing cosmetics, they were still featured in prescribed roles as housekeepers, wives and mothers who deferred to and relied on their husbands. Black women were featured in secondary roles, as servants or mammies, if at all. Concurrently, the black press created its own representations of women. Although these representations were complex and sometimes contradictory and had to reach multiple audiences, black-created ads featured women in a variety of roles, such as entertainers, mothers and business women, but never as mammies. Then, in a decade of increased tensions, white-created ads relied on traditional portrayals of women and African-Americans while black-designed ads offered more positive, although complicated, visions of womanhood.
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Date Issued
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2012
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Identifier
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CFE0004612, ucf:49939
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004612
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Title
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We never fade!!.
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Date Created
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1880s
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Identifier
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DP0015443
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015443
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Title
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Use Lautz Bros. & Co's soaps.
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Date Created
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1880s
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Identifier
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DP0015444
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015444
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Title
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Topsy's matchbook.
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Date Created
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1930s-1950s
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Identifier
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DP0015369
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015369
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Title
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Snow Ball.
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Date Created
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1930s
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Identifier
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DP0015357
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015357
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Title
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Smoking Joe's Restaurant menu and fan.
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Identifier
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DP0015343
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015343
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Title
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Smith & Buckley.
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Date Created
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1879
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Identifier
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DP0015441
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015441
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015388
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015388
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Title
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Seal of North Carolina: Smoking Tobacco Marburg Bros.
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Date Created
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1840-1880
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Identifier
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DP0015390
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015390
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Title
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Sapolio, Enoch Morgan & Sons.
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Date Created
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1880s
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Identifier
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DP0015445
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Format
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E-book
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PURL
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http://purl.flvc.org/ucf/fd/DP0015445
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Title
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Sapolio.
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Date Created
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1882
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Identifier
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DP0015446
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015446
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Title
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Runge & Schacht.
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Date Created
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1850
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Identifier
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DP0012815
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0012815
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Title
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The rising sun stove polish.
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Date Created
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1885-1895
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Identifier
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DP0015355
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Format
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E-book
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PURL
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http://purl.flvc.org/ucf/fd/DP0015355
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Title
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Ole Virginia Hickory Chips.
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Date Created
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1940s
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Identifier
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DP0015371
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015371
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Title
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Old plantation coffee.
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Date Created
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1940s
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Identifier
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DP0015366
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015366
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Title
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Old Black Joe speckled butter beans.
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Date Created
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1940s
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Identifier
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DP0015349
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015349
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Title
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Max Stadler & Co., Leading Clothiers.
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Date Created
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1884
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Identifier
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DP0015447
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015447
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Title
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MAMMY.
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Date Created
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1930s
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Identifier
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DP0015356
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Format
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Image (JPEG)
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PURL
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http://purl.flvc.org/ucf/fd/DP0015356
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Title
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Knox's gelatine.
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Date Created
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1920s?
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Identifier
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DP0015493
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Format
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Set of related objects
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PURL
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http://purl.flvc.org/ucf/fd/DP0015493
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Title
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INTERNET ADVERTISING: ARE WE BREAKING GROUND OR MOVING DIRT?.
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Creator
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Marshall, Jaime, Collins, Steven, University of Central Florida
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Abstract / Description
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Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a...
Show moreSeeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular music website, participants were exposed to the test banners on the site's homepage. Due to the limited number of click-throughs, the relationship between the independent variables and click-through could not be established. However, as hypothesized for the low involvement condition, source liking predicted participants' attitude toward the banner advertisements. In the high involvement condition, neither source liking nor argument strength was associated with attitude. Because the test product category--sport drinks--skewed low involvement, a follow-up study should select a high involvement product category to explore such condition more effectively.
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Date Issued
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2005
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Identifier
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CFE0000406, ucf:46348
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0000406
Pages