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Runge & Schacht
Title
Runge & Schacht.
Date Created
1850
Identifier
DP0012815
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0012815
"Topsies" and "Evas"
Title
"Topsies" and "Evas".
Creator
Woody, Elizabeth, Muray, Nickolas
Date Created
1940
Identifier
DP0015370
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015370
Club Plantation Souvenir Menu
Title
Club Plantation Souvenir Menu.
Date Created
1940s
Identifier
DP0015351
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015351
Does yer Cotch on?
Title
Does yer Cotch on?.
Date Created
1888
Identifier
DP0015367
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015367
Howe Scales Co. Tradecard
Title
Howe Scales Co. Tradecard.
Date Created
1840s
Identifier
DP0015387
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015387
Knox's gelatine
Title
Knox's gelatine.
Date Created
1920s?
Identifier
DP0015493
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015493
Max Stadler & Co., Leading Clothiers
Title
Max Stadler & Co., Leading Clothiers.
Date Created
1884
Identifier
DP0015447
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015447
Old plantation coffee
Title
Old plantation coffee.
Date Created
1940s
Identifier
DP0015366
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015366
Ole Virginia Hickory Chips
Title
Ole Virginia Hickory Chips.
Date Created
1940s
Identifier
DP0015371
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015371
Sapolio
Title
Sapolio.
Date Created
1882
Identifier
DP0015446
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015446
Sapolio, Enoch Morgan & Sons
Title
Sapolio, Enoch Morgan & Sons.
Date Created
1880s
Identifier
DP0015445
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015445
Seal of North Carolina
Title
Seal of North Carolina: Smoking Tobacco Marburg Bros.
Date Created
1840-1880
Identifier
DP0015388
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015388
Seal of North Carolina
Title
Seal of North Carolina: Smoking Tobacco Marburg Bros.
Date Created
1840-1880
Identifier
DP0015390
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015390
Smoking Joe's Restaurant menu and fan
Title
Smoking Joe's Restaurant menu and fan.
Identifier
DP0015343
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015343
fortune teller
Title
The fortune teller.
Creator
Brewer, Edward V.
Date Created
1921
Identifier
DP0015497_a
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015497_a
rising sun stove polish
Title
The rising sun stove polish.
Date Created
1885-1895
Identifier
DP0015355
Format
E-book
PURL
http://purl.flvc.org/ucf/fd/DP0015355
Topsy's matchbook
Title
Topsy's matchbook.
Date Created
1930s-1950s
Identifier
DP0015369
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015369
We never fade!!
Title
We never fade!!.
Date Created
1880s
Identifier
DP0015443
Format
Set of related objects
PURL
http://purl.flvc.org/ucf/fd/DP0015443
I'M EVERY WOMAN: COLLEGE WOMEN'S PERCEPTIONS OF "REAL WOMEN" IN PRINT ADVERTISEMENTS
Title
I'M EVERY WOMAN: COLLEGE WOMEN'S PERCEPTIONS OF "REAL WOMEN" IN PRINT ADVERTISEMENTS.
Creator
Gualtieri, Marie, Carter, Dr. Shannon, University of Central Florida
Abstract / Description
In the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising...
Show moreIn the American capitalist society, the media is often an agent used to perpetuate ideals and to inform consumers of products that they can purchase by using multiple advertising techniques. In an attempt to counter the thin body ideal for women, some companies have begun advertising their products by using plus size models, such as the Dove Campaign for Real Beauty. The purpose of this research is to examine college women's perceptions of the Dove Campaign for Real Beauty, an advertising campaign whose goal is to reverse the stereotypical body ideal for women and broaden the definition of beauty. Some sociologists have criticized Dove for sending conflicting messages. This study is the first that focuses on women's perceptions about this potential conflict. Through the use of both quantitative and qualitative methods, this study examined if, how, and when women changed their initial perceptions toward the Dove Campaign for Real Beauty based on two separate scenarios brought to their attention. This is important because the findings suggest how consumers can change their perceptions regarding a company, in this case one that is a part of a multi-million dollar parent company, based on how a company advertises its products.
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Date Issued
2012
Identifier
CFH0004144, ucf:44822
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004144
INTERNET ADVERTISING: ARE WE BREAKING GROUND OR MOVING DIRT?
Title
INTERNET ADVERTISING: ARE WE BREAKING GROUND OR MOVING DIRT?.
Creator
Marshall, Jaime, Collins, Steven, University of Central Florida
Abstract / Description
Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a...
Show moreSeeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular music website, participants were exposed to the test banners on the site's homepage. Due to the limited number of click-throughs, the relationship between the independent variables and click-through could not be established. However, as hypothesized for the low involvement condition, source liking predicted participants' attitude toward the banner advertisements. In the high involvement condition, neither source liking nor argument strength was associated with attitude. Because the test product category--sport drinks--skewed low involvement, a follow-up study should select a high involvement product category to explore such condition more effectively.
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Date Issued
2005
Identifier
CFE0000406, ucf:46348
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000406

Pages