You are here

HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA

Download pdf | Full Screen View

Date Issued:
2013
Abstract/Description:
The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
Title: HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA.
16 views
7 downloads
Name(s): Jones, Christopher, Author
Coombs, Timothy, Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2013
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
Identifier: CFH0004325 (IID), ucf:45050 (fedora)
Note(s): 2013-05-01
B.A.
Sciences, Nicholson School of Communication
Bachelors
This record was generated from author submitted information.
Subject(s): Sport
Social Media
Professional Sports
Communication
Facebook
Twitter
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFH0004325
Restrictions on Access: public
Host Institution: UCF

In Collections