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CORRELATIONS BETWEEN SEXUAL IMAGERY AND SEXUAL COGNITIONS

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Date Issued:
2016
Abstract/Description:
Analyzing the relationship between the visual imagery used in music videos, and the sexual cognition of viewers. Sexual cognition is the awareness of one's own sexual behavior, and its implications. The visual content of music videos was analyzed focusing only on the imagery used. The Heterosexual Script (Jhally, 2007) in particular is observed in most music videos, highlighting the sexual objectification of women and the dominant role of males. The direction of causality between the visual imagery and sexual cognitions can only be speculated using a number of theories, namely cognitive dissonance (Festinger, 1957), cultivation theory (Gerbner et al., 1994), Objectification theory (Fredrickson & Roberts, 1997), Social Learning theory (Bandura, 2001; 2002), and that of semantic constructs. Significant results would suggest that music videos have the potential to alter an individual�s sexual cognitions, which may lead to riskier sexual behavior and negative views of women sexually.
Title: CORRELATIONS BETWEEN SEXUAL IMAGERY AND SEXUAL COGNITIONS.
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Name(s): McDonnell, Jennifer L, Author
Wright, Chrysalis L., Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2016
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Analyzing the relationship between the visual imagery used in music videos, and the sexual cognition of viewers. Sexual cognition is the awareness of one's own sexual behavior, and its implications. The visual content of music videos was analyzed focusing only on the imagery used. The Heterosexual Script (Jhally, 2007) in particular is observed in most music videos, highlighting the sexual objectification of women and the dominant role of males. The direction of causality between the visual imagery and sexual cognitions can only be speculated using a number of theories, namely cognitive dissonance (Festinger, 1957), cultivation theory (Gerbner et al., 1994), Objectification theory (Fredrickson & Roberts, 1997), Social Learning theory (Bandura, 2001; 2002), and that of semantic constructs. Significant results would suggest that music videos have the potential to alter an individual�s sexual cognitions, which may lead to riskier sexual behavior and negative views of women sexually.
Identifier: CFH2000005 (IID), ucf:45602 (fedora)
Note(s): 2016-05-01
B.S.
College of Sciences, Department of Psychology
Bachelors
This record was generated from author submitted information.
Subject(s): sexual cognition
music video
social learning
cognitive dissonance
psychology
sexual
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFH2000005
Restrictions on Access: campus 2021-05-01
Host Institution: UCF

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