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WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY

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Date Issued:
2016
Abstract/Description:
Women's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women's sports could be made into a more profitable endeavor.
Title: WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY.
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Name(s): McArdle, Danielle H, Author
Bukstein, Scott J., Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2016
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Women's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women's sports could be made into a more profitable endeavor.
Identifier: CFH2000151 (IID), ucf:45932 (fedora)
Note(s): 2016-12-01
B.S.B.A.
College of Business Administration, Management
Bachelors
This record was generated from author submitted information.
Subject(s): Women's Professional Sports
Sports
Business
Profitability
female
women
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFH2000151
Restrictions on Access: public
Host Institution: UCF

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