You are here
WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY
| Title: | WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY. |
 57 views 29 downloads |
|---|---|---|
| Name(s): |
McArdle, Danielle H, Author Bukstein, Scott J., Committee Chair University of Central Florida, Degree Grantor |
|
| Type of Resource: | text | |
| Date Issued: | 2016 | |
| Publisher: | University of Central Florida | |
| Language(s): | English | |
| Abstract/Description: | Women's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women's sports could be made into a more profitable endeavor. | |
| Identifier: | CFH2000151 (IID), ucf:45932 (fedora) | |
| Note(s): |
2016-12-01 B.S.B.A. College of Business Administration, Management Bachelors This record was generated from author submitted information. |
|
| Subject(s): |
Women's Professional Sports Sports Business Profitability female women |
|
| Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFH2000151 | |
| Restrictions on Access: | public | |
| Host Institution: | UCF |
