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EVENT PLANNERS' RATINGS OF DESTINATION SELECTION VARIABLES: A COMPARISON BETWEEN MEMBERS OF THREE PROFESSIONAL ASSOCIATION GROUPS
| Title: | EVENT PLANNERS' RATINGS OF DESTINATION SELECTION VARIABLES: A COMPARISON BETWEEN MEMBERS OF THREE PROFESSIONAL ASSOCIATION GROUPS. |
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| Name(s): |
Godlewska, Marta, Author Breiter, Deborah, Committee Chair University of Central Florida, Degree Grantor |
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| Type of Resource: | text | |
| Date Issued: | 2006 | |
| Publisher: | University of Central Florida | |
| Language(s): | English | |
| Abstract/Description: | Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based on multiple dependent variables. This study found significant differences in ratings of five out of thirteen destination selection variables by event planners who were the members of three different associations. Therefore it is providing a valuable contribution to the existing body of literature. From a practical standpoint, this study can help by providing information about how planners of different events feel about certain destination criteria at the time a destination selection is made. All parties with a vested interest in the event industry may use this information to appropriately position their services in the market and tailor their products to better compete for the limited number of events in an environment where the space to host such events continues to grow. | |
| Identifier: | CFE0001469 (IID), ucf:47094 (fedora) | |
| Note(s): |
2006-12-01 M.S. Rosen College of Hospitality Management, Other Masters This record was generated from author submitted information. |
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| Subject(s): |
Destination Selection Event Planners Hospitality Industry Convention Tourism Convention Management Event Management |
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| Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFE0001469 | |
| Restrictions on Access: | public | |
| Host Institution: | UCF |
