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SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION

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Date Issued:
2010
Abstract/Description:
Research has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and the use of frames, through the application of Prospect Theory. A qualitative semiotic analysis was conducted on 36 images that appeared on www.yahoo.com and www.google.com to find common themes for who is being represented and how information is being portrayed through the images. Results found a high prevalence of representation from the Center for Disease Control and Prevention, other governmental agencies and views from health/medical professionals in both the articles and images.
Title: SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION.
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Name(s): Raneri, April, Author
Matusitz, Jonathan, Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2010
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Research has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and the use of frames, through the application of Prospect Theory. A qualitative semiotic analysis was conducted on 36 images that appeared on www.yahoo.com and www.google.com to find common themes for who is being represented and how information is being portrayed through the images. Results found a high prevalence of representation from the Center for Disease Control and Prevention, other governmental agencies and views from health/medical professionals in both the articles and images.
Identifier: CFE0003016 (IID), ucf:48343 (fedora)
Note(s): 2010-05-01
M.A.
Sciences, Nicholson School of Communication
Masters
This record was generated from author submitted information.
Subject(s): Childhood
Immunization
Framing
Prospect Theory
Fear Appeals
Vaccination
Source Representation
Semiotic
Visual Literacy Theory
Extended Parallel Processing Model
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0003016
Restrictions on Access: public
Host Institution: UCF

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