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THE RHETORIC OF THE REGIONAL IMAGE: INTERPRETING THE VISUAL PRODUCTS OF REGIONAL PLANNNING

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Date Issued:
2010
Abstract/Description:
The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central FloridaÂÂ's ÂÂ"How Shall We Grow?ÂÂ" regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the ÂÂ"How Shall We Grow?ÂÂ" scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations for technology-based visual communication and scenario development in urban and regional planning practice, while contributing to literature in technical communication and rhetoric by examining plannersÂÂ' professional communication within their discourse community.
Title: THE RHETORIC OF THE REGIONAL IMAGE: INTERPRETING THE VISUAL PRODUCTS OF REGIONAL PLANNNING.
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Name(s): Torres, Alissa, Author
Bowdon, Melody, Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2010
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central FloridaÂÂ's ÂÂ"How Shall We Grow?ÂÂ" regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the ÂÂ"How Shall We Grow?ÂÂ" scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations for technology-based visual communication and scenario development in urban and regional planning practice, while contributing to literature in technical communication and rhetoric by examining plannersÂÂ' professional communication within their discourse community.
Identifier: CFE0003511 (IID), ucf:48943 (fedora)
Note(s): 2010-12-01
Ph.D.
Arts and Humanities, Department of English
Masters
This record was generated from author submitted information.
Subject(s): technical communication
rhetoric
urban and regional planning
regional visioning
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0003511
Restrictions on Access: public
Host Institution: UCF

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