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The Effects of Risk and Trust on the Achievement of Sustainable Competitive Advantage from B2B E-Commerce Trading Relationships

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Date Issued:
2011
Abstract/Description:
This dissertation consists of three interrelated studies focusing on the use of business-to-business (B2B) electronic commerce (e-commerce) to facilitate supply chain transactions. B2B e-commerce enabled supply chains produce substantial savings for organizations by reducing the amount of time and money necessary to negotiate contracts, processes orders, and pay suppliers. However, doubt exists as to whether reduced transaction costs are a sustainable competitive advantage for organizations. The advent of widespread and cost effective B2B e-commerce enabled supply chains coupled with increasingly complex, dynamic, and global competitive markets are encouraging organizations to form long-term relationships with their trading partners to achieve sustainable competitive advantage from improved supply chain performance. Competition is no longer restricted to large firms and end-product producers, but now encompasses the extended organizational supply chain. Using three separate, but related theories, these studies investigate 1) the factors affecting satisfaction with B2B e-commerce trading relationships, 2) the antecedents and effects of risk and trust on assurance desirability in B2B e-commerce partnerships, and 3) the impact of enterprise risk management procedures on the achievement of sustainable competitive advantage from B2B e-commerce enabled transnational alliances. Critical to achieving sustainable competitive advantage from B2B e-commerce capabilities is the existence of long-term mutually satisfying buyer(-)supplier relationships. The first study examines the antecedents of relationship satisfaction between B2B e-commerce trading partners. Using the relational view of the firm, a theoretical model is developed to investigate the direct and countervailing effects of trust and risk on relationship satisfaction. In addition, the indirect effects of justice and commitment on relationship satisfaction are also investigated. A field survey is used to collect data from 205 industry professionals concerning B2B e-commerce trading partnerships. Structural equation modeling is used to evaluate the hypothesized model relationships. The results support all hypotheses and indicate good model fit with strong explanatory power. This study contributes to the accounting information systems and strategic management literature by investigating the interactive but independent roles of risk and trust within B2B e-commerce trading relationships. The second study examines the integrative effects of power, risk, and trust, along with their antecedents, on the desirability of assurance over a trading partner's e-commerce processes. Using the resource advantage theory of competition as a foundation, a research model is developed to examine the relationships among the various trading partners and organizational factors that drive demand for a high information governance structure such as assurance. A field survey is used to collect data from 205 industry professionals to enable the evaluation of the complex relationships in the overall research model using structural equation modeling. The results support all hypotheses and provide good model fit, strong explanatory power, and strong support for the theory. This study expands the literature on management control systems within interorganizational relationships by addressing three contemporary concerns in the literature: (1) the minimal consideration of the impact of information technology in these relationships, (2) the minimal consideration of the impact of variances in the relative power of the trading partners, and (3) the need to consider the dual influence of risk and trust. Globalization places greater emphasis on the development of transnational alliances. The greatest benefits from alliances are derived from high-level information sharing, but risk escalates with information sharing. The purpose of the third study is to examine the influence of enterprise risk management (ERM) on risk and trust associated with transnational alliances and the resulting impact on interorganizational information sharing. Survey data is gathered from 200 senior-level managers monitoring transnational alliances. Structural equation modeling is used to test the hypothesized relationships. The results provide strong support for the hypothesized relationships and the overall research model, showing that high ERM leads to decreased risk, increased trust, and improved information sharing.
Title: The Effects of Risk and Trust on the Achievement of Sustainable Competitive Advantage from B2B E-Commerce Trading Relationships.
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Name(s): Hampton, Clark, Author
Sutton, Steven, Committee Chair
Roberts, Robin, Committee Member
Arnold, Vicky, Committee Member
Khazanchi, Deepak, Committee Member
Benford, Tanya, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2011
Publisher: University of Central Florida
Language(s): English
Abstract/Description: This dissertation consists of three interrelated studies focusing on the use of business-to-business (B2B) electronic commerce (e-commerce) to facilitate supply chain transactions. B2B e-commerce enabled supply chains produce substantial savings for organizations by reducing the amount of time and money necessary to negotiate contracts, processes orders, and pay suppliers. However, doubt exists as to whether reduced transaction costs are a sustainable competitive advantage for organizations. The advent of widespread and cost effective B2B e-commerce enabled supply chains coupled with increasingly complex, dynamic, and global competitive markets are encouraging organizations to form long-term relationships with their trading partners to achieve sustainable competitive advantage from improved supply chain performance. Competition is no longer restricted to large firms and end-product producers, but now encompasses the extended organizational supply chain. Using three separate, but related theories, these studies investigate 1) the factors affecting satisfaction with B2B e-commerce trading relationships, 2) the antecedents and effects of risk and trust on assurance desirability in B2B e-commerce partnerships, and 3) the impact of enterprise risk management procedures on the achievement of sustainable competitive advantage from B2B e-commerce enabled transnational alliances. Critical to achieving sustainable competitive advantage from B2B e-commerce capabilities is the existence of long-term mutually satisfying buyer(-)supplier relationships. The first study examines the antecedents of relationship satisfaction between B2B e-commerce trading partners. Using the relational view of the firm, a theoretical model is developed to investigate the direct and countervailing effects of trust and risk on relationship satisfaction. In addition, the indirect effects of justice and commitment on relationship satisfaction are also investigated. A field survey is used to collect data from 205 industry professionals concerning B2B e-commerce trading partnerships. Structural equation modeling is used to evaluate the hypothesized model relationships. The results support all hypotheses and indicate good model fit with strong explanatory power. This study contributes to the accounting information systems and strategic management literature by investigating the interactive but independent roles of risk and trust within B2B e-commerce trading relationships. The second study examines the integrative effects of power, risk, and trust, along with their antecedents, on the desirability of assurance over a trading partner's e-commerce processes. Using the resource advantage theory of competition as a foundation, a research model is developed to examine the relationships among the various trading partners and organizational factors that drive demand for a high information governance structure such as assurance. A field survey is used to collect data from 205 industry professionals to enable the evaluation of the complex relationships in the overall research model using structural equation modeling. The results support all hypotheses and provide good model fit, strong explanatory power, and strong support for the theory. This study expands the literature on management control systems within interorganizational relationships by addressing three contemporary concerns in the literature: (1) the minimal consideration of the impact of information technology in these relationships, (2) the minimal consideration of the impact of variances in the relative power of the trading partners, and (3) the need to consider the dual influence of risk and trust. Globalization places greater emphasis on the development of transnational alliances. The greatest benefits from alliances are derived from high-level information sharing, but risk escalates with information sharing. The purpose of the third study is to examine the influence of enterprise risk management (ERM) on risk and trust associated with transnational alliances and the resulting impact on interorganizational information sharing. Survey data is gathered from 200 senior-level managers monitoring transnational alliances. Structural equation modeling is used to test the hypothesized relationships. The results provide strong support for the hypothesized relationships and the overall research model, showing that high ERM leads to decreased risk, increased trust, and improved information sharing.
Identifier: CFE0004117 (IID), ucf:49108 (fedora)
Note(s): 2011-12-01
Ph.D.
Business Administration, Dean's Office CBA
Doctoral
This record was generated from author submitted information.
Subject(s): B2B E-Commerce -- Interorganizational Relationships -- Trust -- Risk -- Supply Chain Management
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0004117
Restrictions on Access: public 2011-12-15
Host Institution: UCF

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