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From the top: Impression management strategies and organizational identity in executive-authored weblogs
| Title: | From the top: Impression management strategies and organizational identity in executive-authored weblogs. |
 65 views 40 downloads |
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| Name(s): |
McLane, Teryl, Author Hastings, Sally, Committee Chair Weger, Harry, Committee Member Musambira, George, Committee Member , Committee Member University of Central Florida, Degree Grantor |
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| Type of Resource: | text | |
| Date Issued: | 2012 | |
| Publisher: | University of Central Florida | |
| Language(s): | English | |
| Abstract/Description: | This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used. | |
| Identifier: | CFE0004411 (IID), ucf:49373 (fedora) | |
| Note(s): |
2012-08-01 M.A. Sciences, Communication Masters This record was generated from author submitted information. |
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| Subject(s): | Impression management -- blogs -- organizational identity -- computer-mediated communication -- content analysis | |
| Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFE0004411 | |
| Restrictions on Access: | public 2012-08-15 | |
| Host Institution: | UCF |
