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From the top: Impression management strategies and organizational identity in executive-authored weblogs

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Date Issued:
2012
Abstract/Description:
This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.
Title: From the top: Impression management strategies and organizational identity in executive-authored weblogs.
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Name(s): McLane, Teryl, Author
Hastings, Sally, Committee Chair
Weger, Harry, Committee Member
Musambira, George, Committee Member
, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2012
Publisher: University of Central Florida
Language(s): English
Abstract/Description: This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.
Identifier: CFE0004411 (IID), ucf:49373 (fedora)
Note(s): 2012-08-01
M.A.
Sciences, Communication
Masters
This record was generated from author submitted information.
Subject(s): Impression management -- blogs -- organizational identity -- computer-mediated communication -- content analysis
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0004411
Restrictions on Access: public 2012-08-15
Host Institution: UCF

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