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Affective Response of African American and European American Students to Portrayals of Cross-racial Relationships on Television

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Date Issued:
2012
Abstract/Description:
Race is a potent discourse within the world of pop culture, particularly in television where viewers are witnessing more racial diversity in scripted shows. However, show creators must maintain standards that emphasize distinct social roles among characters in order to appeal to large heterogeneous audiences. These roles tend to be characterizations of racial stereotypes that often lead to biased opinions and inaccurate perceptions of minority groups. Previous studies detail that racial biases in media adversely shape public opinions about African Americans and depress the desire for racial integration. This seems somewhat confounding since the shift in programming towards racial diversity presumes increased affirmation, importance, and validity of African Americans and other minority groups. This study investigates the affective response of Black and White college students to cross-race relationships on TV and the perceived realism of these media depictions. Since these relationship forms are now becoming part of television's pop culture, and pop culture reflects co-existing attitudes and values in society, it is important that they be examined. Additionally, examining cross-racial relationships may help in understanding larger race relations in the United States.
Title: Affective Response of African American and European American Students to Portrayals of Cross-racial Relationships on Television.
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Name(s): Mowatt, Earl, Author
Wright, James, Committee Chair
Carter, James, Committee Member
Rivera, Fernando, Committee Member
Kinnally, William, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2012
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Race is a potent discourse within the world of pop culture, particularly in television where viewers are witnessing more racial diversity in scripted shows. However, show creators must maintain standards that emphasize distinct social roles among characters in order to appeal to large heterogeneous audiences. These roles tend to be characterizations of racial stereotypes that often lead to biased opinions and inaccurate perceptions of minority groups. Previous studies detail that racial biases in media adversely shape public opinions about African Americans and depress the desire for racial integration. This seems somewhat confounding since the shift in programming towards racial diversity presumes increased affirmation, importance, and validity of African Americans and other minority groups. This study investigates the affective response of Black and White college students to cross-race relationships on TV and the perceived realism of these media depictions. Since these relationship forms are now becoming part of television's pop culture, and pop culture reflects co-existing attitudes and values in society, it is important that they be examined. Additionally, examining cross-racial relationships may help in understanding larger race relations in the United States.
Identifier: CFE0004268 (IID), ucf:49539 (fedora)
Note(s): 2012-05-01
Ph.D.
Sciences, Sociology
Doctoral
This record was generated from author submitted information.
Subject(s): race -- inequalities -- pop culture -- television -- intergroup relationships -- interracial relationship -- cross-racial
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0004268
Restrictions on Access: public 2012-05-15
Host Institution: UCF

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