You are here

An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps

Download pdf | Full Screen View

Date Issued:
2013
Abstract/Description:
The purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents' age sixty-five and over indicated using smartphones and mobile apps. These findings reflected recent national trend data showing shifting gratifications and an increase in technology use among older American adults. In regards to the planned mobile app, the study's respondents had favorable reactions to its potential features and indicated an above average intent toward downloading the app.
Title: An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps.
15 views
7 downloads
Name(s): Bowerman, Kamra, Author
Delorme, Denise, Committee Chair
Brown, Timothy, Committee Member
Neuberger, Lindsay, Committee Member
, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2013
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents' age sixty-five and over indicated using smartphones and mobile apps. These findings reflected recent national trend data showing shifting gratifications and an increase in technology use among older American adults. In regards to the planned mobile app, the study's respondents had favorable reactions to its potential features and indicated an above average intent toward downloading the app.
Identifier: CFE0004655 (IID), ucf:49902 (fedora)
Note(s): 2013-05-01
M.A.
Sciences, Communication
Masters
This record was generated from author submitted information.
Subject(s): Communication -- uses and gratifications -- diffusion of innovations -- technology acceptance model -- mobile apps -- map-based apps -- adoption -- barriers
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0004655
Restrictions on Access: public 2013-05-15
Host Institution: UCF

In Collections