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The Pre-Emptive Election: How the Mass Media Determine Winners and Losers in Presidential Primaries, 1988-2012
- Date Issued:
- 2014
- Abstract/Description:
- The function of the mass media in the democratic process is crucial to an informed public and vital to a democratic system. One primary role of the media is that of gatekeeper between political candidates and the public. The influence the media has on the electorate is heightened during the primary process of presidential elections and even more so in the pre-primary season when a large majority of potential voters have yet to form opinions of candidates. The effects of the media in the pre-primary season of politics play out in significant relationships where media coverage results in measurable increases in campaign contributions to the candidates included in this research, while the tone of content has no measurable influence. Although models that tested the ability to predict success in primaries failed to reach statistically significant levels, the raw data show high correlations between media coverage and candidate success.
Title: | The Pre-Emptive Election: How the Mass Media Determine Winners and Losers in Presidential Primaries, 1988-2012. |
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Name(s): |
Stewart, Josh, Author Pollock, Philip, Committee Chair Holsenbeck, Daniel, Committee Member Lanier, Drew, Committee Member University of Central Florida, Degree Grantor |
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Type of Resource: | text | |
Date Issued: | 2014 | |
Publisher: | University of Central Florida | |
Language(s): | English | |
Abstract/Description: | The function of the mass media in the democratic process is crucial to an informed public and vital to a democratic system. One primary role of the media is that of gatekeeper between political candidates and the public. The influence the media has on the electorate is heightened during the primary process of presidential elections and even more so in the pre-primary season when a large majority of potential voters have yet to form opinions of candidates. The effects of the media in the pre-primary season of politics play out in significant relationships where media coverage results in measurable increases in campaign contributions to the candidates included in this research, while the tone of content has no measurable influence. Although models that tested the ability to predict success in primaries failed to reach statistically significant levels, the raw data show high correlations between media coverage and candidate success. | |
Identifier: | CFE0005423 (IID), ucf:50407 (fedora) | |
Note(s): |
2014-08-01 M.A. Sciences, Political Science Masters This record was generated from author submitted information. |
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Subject(s): | elections -- primaries -- media -- electorate -- presidential -- New Hampshire primary | |
Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFE0005423 | |
Restrictions on Access: | public 2014-08-15 | |
Host Institution: | UCF |