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The Pre-Emptive Election: How the Mass Media Determine Winners and Losers in Presidential Primaries, 1988-2012

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Date Issued:
2014
Abstract/Description:
The function of the mass media in the democratic process is crucial to an informed public and vital to a democratic system. One primary role of the media is that of gatekeeper between political candidates and the public. The influence the media has on the electorate is heightened during the primary process of presidential elections and even more so in the pre-primary season when a large majority of potential voters have yet to form opinions of candidates. The effects of the media in the pre-primary season of politics play out in significant relationships where media coverage results in measurable increases in campaign contributions to the candidates included in this research, while the tone of content has no measurable influence. Although models that tested the ability to predict success in primaries failed to reach statistically significant levels, the raw data show high correlations between media coverage and candidate success.
Title: The Pre-Emptive Election: How the Mass Media Determine Winners and Losers in Presidential Primaries, 1988-2012.
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Name(s): Stewart, Josh, Author
Pollock, Philip, Committee Chair
Holsenbeck, Daniel, Committee Member
Lanier, Drew, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2014
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The function of the mass media in the democratic process is crucial to an informed public and vital to a democratic system. One primary role of the media is that of gatekeeper between political candidates and the public. The influence the media has on the electorate is heightened during the primary process of presidential elections and even more so in the pre-primary season when a large majority of potential voters have yet to form opinions of candidates. The effects of the media in the pre-primary season of politics play out in significant relationships where media coverage results in measurable increases in campaign contributions to the candidates included in this research, while the tone of content has no measurable influence. Although models that tested the ability to predict success in primaries failed to reach statistically significant levels, the raw data show high correlations between media coverage and candidate success.
Identifier: CFE0005423 (IID), ucf:50407 (fedora)
Note(s): 2014-08-01
M.A.
Sciences, Political Science
Masters
This record was generated from author submitted information.
Subject(s): elections -- primaries -- media -- electorate -- presidential -- New Hampshire primary
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0005423
Restrictions on Access: public 2014-08-15
Host Institution: UCF

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