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The effects of Japanese Ryokan attributes on perceived values and purchase intention

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Date Issued:
2019
Abstract/Description:
The increasing demand for spa and hot spring resorts, particularly within the luxury markets, provides an opportunity for new types of accommodations. This study focused on Ryokan which is described as traditional Japanese hotels with hot springs. Despite the recent trend of expanding Japanese Ryokans in the global market, most extant research had only focused on perceptions of customers who have experienced Ryokans. Therefore, this study explored what attributes of Japanese Ryokans are important to potential customers and to what extent these attributes could enhance perceived values toward Japanese Ryokans. A total of 983 usable responses were collected through an online self-administrative survey on Qualtrics.The results of this study identified four major dimensions of Japanese Ryokan's attributes (i.e., hotel attributes, hot springs and spas, Japanese servicescape, and Japanese culture) and two major dimensions of perceived value (i.e., functional (&) hedonic value and symbolic (&) financial value). Overall, Japanese servicescape, Japanese culture, and hot springs and spas had a significant positive effect on both value dimensions, while hotel attributes positively related to functional (&) hedonic value. In addition, the two dimensions of perceived value significantly mediated the relationship between Ryokan attribute dimensions and purchase intention.This study contributes to the theoretical foundation in the lodging literature by identifying dimensions of Japanese Ryokan attributes which reflect the unique characteristics of Japanese Ryokans within the luxury hot spring hotel/ resort context. Furthermore, the results of this study revealed potential consumers' value perceptions toward luxury Japanese Ryokans and their effects on purchase intention. Overall, this study provided useful guidelines for Japanese Ryokans to create value-based marketing strategies.
Title: The effects of Japanese Ryokan attributes on perceived values and purchase intention.
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Name(s): Karakawa, Ryuichi, Author
Kwun, David, Committee Chair
Hara, Tadayuki, Committee Member
Kang, Juhee, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2019
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The increasing demand for spa and hot spring resorts, particularly within the luxury markets, provides an opportunity for new types of accommodations. This study focused on Ryokan which is described as traditional Japanese hotels with hot springs. Despite the recent trend of expanding Japanese Ryokans in the global market, most extant research had only focused on perceptions of customers who have experienced Ryokans. Therefore, this study explored what attributes of Japanese Ryokans are important to potential customers and to what extent these attributes could enhance perceived values toward Japanese Ryokans. A total of 983 usable responses were collected through an online self-administrative survey on Qualtrics.The results of this study identified four major dimensions of Japanese Ryokan's attributes (i.e., hotel attributes, hot springs and spas, Japanese servicescape, and Japanese culture) and two major dimensions of perceived value (i.e., functional (&) hedonic value and symbolic (&) financial value). Overall, Japanese servicescape, Japanese culture, and hot springs and spas had a significant positive effect on both value dimensions, while hotel attributes positively related to functional (&) hedonic value. In addition, the two dimensions of perceived value significantly mediated the relationship between Ryokan attribute dimensions and purchase intention.This study contributes to the theoretical foundation in the lodging literature by identifying dimensions of Japanese Ryokan attributes which reflect the unique characteristics of Japanese Ryokans within the luxury hot spring hotel/ resort context. Furthermore, the results of this study revealed potential consumers' value perceptions toward luxury Japanese Ryokans and their effects on purchase intention. Overall, this study provided useful guidelines for Japanese Ryokans to create value-based marketing strategies.
Identifier: CFE0007473 (IID), ucf:52663 (fedora)
Note(s): 2019-05-01
M.S.
Hospitality Management, Hospitality Services
Masters
This record was generated from author submitted information.
Subject(s): Japanese Ryokan -- Luxury hotel -- Hot springs -- Spa -- Perceived value -- Attribute -- Purchase intention
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0007473
Restrictions on Access: public 2019-05-15
Host Institution: UCF

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