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Determinants of Satisfaction and EWOM in Collaborative Consumption and the Sharing Economy: Timeshare Stays Versus Peer-to-Peer Accommodations

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Date Issued:
2019
Abstract/Description:
Considered a disrupter in the lodging industry, sharing economy accommodations have become an emergent field in hospitality literature. While this literature predominantly addresses peer-to-peer accommodations such as Airbnb, it has not considered timeshares, one of the sharing economy pioneers. However, consumer behavior literature has integrated timeshares into the sharing economy due to the shared resource of accommodations between consumers. This study examined the determinants of Satisfaction (Amenities, Community Belonging, Economic Benefits, Trust, and Vacation Counselor/Host) for consumers of two different types of sharing economy lodging products, timeshares and peer-to-peer accommodations, and their electronic word-of-mouth (eWOM) behavior. Considered a critical travel information source, eWOM has been attributed to affecting purchase decisions in hospitality literature. Current research has revealed a gap in peer-to-peer accommodation studies related to eWOM. This study extended eWOM research by exploring the role of Satisfaction as a mediator between the determinants and eWOM. In addition, accommodation type (timeshare vs. peer-to-peer accommodation) was investigated as a moderator to the relationship between the determinants and Satisfaction, and to the relationship between Satisfaction and eWOM. The study employed the two-step approach of confirmatory factor analysis (CFA) and structural equation modelling (SEM). The results indicated that Amenities, Community Belonging, Economic Benefits, Trust, and Vacation Counselor/Host had a positive impact on sharing economy lodging Satisfaction. Amenities, Economic Benefits, and Trust demonstrated an indirect effect on eWOM behavior through sharing economy lodging satisfaction. The model also revealed that Community Belonging had a direct effect on eWOM. Multiple group SEM revealed that accommodation type moderated the effect of Community Belonging's impact on sharing economy lodging Satisfaction, as well as the effect of sharing economy lodging Satisfaction on eWOM behavior. Satisfaction did not mediate any relationships for peer-to-peer accommodations. This study extends eWOM literature and provides competitive advantage insights between two sharing economy accommodation types.
Title: Determinants of Satisfaction and EWOM in Collaborative Consumption and the Sharing Economy: Timeshare Stays Versus Peer-to-Peer Accommodations.
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Name(s): Redditt, Jennifer, Author
Fyall, Alan, Committee Chair
Gregory, Amy, Committee Member
Ro, Heejung, Committee Member
Orlowski, Marissa, Committee Member
Altinay, Levent, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2019
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Considered a disrupter in the lodging industry, sharing economy accommodations have become an emergent field in hospitality literature. While this literature predominantly addresses peer-to-peer accommodations such as Airbnb, it has not considered timeshares, one of the sharing economy pioneers. However, consumer behavior literature has integrated timeshares into the sharing economy due to the shared resource of accommodations between consumers. This study examined the determinants of Satisfaction (Amenities, Community Belonging, Economic Benefits, Trust, and Vacation Counselor/Host) for consumers of two different types of sharing economy lodging products, timeshares and peer-to-peer accommodations, and their electronic word-of-mouth (eWOM) behavior. Considered a critical travel information source, eWOM has been attributed to affecting purchase decisions in hospitality literature. Current research has revealed a gap in peer-to-peer accommodation studies related to eWOM. This study extended eWOM research by exploring the role of Satisfaction as a mediator between the determinants and eWOM. In addition, accommodation type (timeshare vs. peer-to-peer accommodation) was investigated as a moderator to the relationship between the determinants and Satisfaction, and to the relationship between Satisfaction and eWOM. The study employed the two-step approach of confirmatory factor analysis (CFA) and structural equation modelling (SEM). The results indicated that Amenities, Community Belonging, Economic Benefits, Trust, and Vacation Counselor/Host had a positive impact on sharing economy lodging Satisfaction. Amenities, Economic Benefits, and Trust demonstrated an indirect effect on eWOM behavior through sharing economy lodging satisfaction. The model also revealed that Community Belonging had a direct effect on eWOM. Multiple group SEM revealed that accommodation type moderated the effect of Community Belonging's impact on sharing economy lodging Satisfaction, as well as the effect of sharing economy lodging Satisfaction on eWOM behavior. Satisfaction did not mediate any relationships for peer-to-peer accommodations. This study extends eWOM literature and provides competitive advantage insights between two sharing economy accommodation types.
Identifier: CFE0007854 (IID), ucf:52785 (fedora)
Note(s): 2019-12-01
Ph.D.
Hospitality Management,
Doctoral
This record was generated from author submitted information.
Subject(s): eWOM -- satisfaction -- timeshare -- peer-to-peer accommodations -- Airbnb -- community belonging -- collaborative consumption -- sharing economy -- amenities -- trust -- host -- economic benefits
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0007854
Restrictions on Access: campus 2024-12-15
Host Institution: UCF

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