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THE NEW MAN AND THE NEW LAD: HEGEMONIC MASCULINITIES IN MEN'S LIFESTYLE MAGAZINES

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Date Issued:
2004
Abstract/Description:
Men are bombarded with contradictory masculine imagery in the media. The perfect man must be aggressive but not violent, sensitive but not emotional, healthy, active and smart without being an idealist, overachiever or too bookish. Heterocentric male focused lifestyle magazines rival women's magazines in number and availability. Some men look to these images as a tool by which to gauge their masculinity and learn their social role performance. This inquiry includes a content analysis of four major men's lifestyle magazines over a 12-month period in which four new masculinities: certitude, irony, new sexism and double voicing were critiqued. Elements of costume, nonverbal expressions and activity level in the photographs of men and women were examined. The findings indicate that Maxim and Stuff were deluged with displays of certitude of gender roles, irony, "new sexism" and double voicing. Playboy had a high level of gender certitude, marginal levels of new sexism and irony and low levels of double voicing. Lastly, GQ had relatively high levels of gender certitude but it had very low levels of the other masculinities.
Title: THE NEW MAN AND THE NEW LAD: HEGEMONIC MASCULINITIES IN MEN'S LIFESTYLE MAGAZINES.
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Name(s): Elmore, Ashley Michelle, Author
Wright, Earl, Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2004
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Men are bombarded with contradictory masculine imagery in the media. The perfect man must be aggressive but not violent, sensitive but not emotional, healthy, active and smart without being an idealist, overachiever or too bookish. Heterocentric male focused lifestyle magazines rival women's magazines in number and availability. Some men look to these images as a tool by which to gauge their masculinity and learn their social role performance. This inquiry includes a content analysis of four major men's lifestyle magazines over a 12-month period in which four new masculinities: certitude, irony, new sexism and double voicing were critiqued. Elements of costume, nonverbal expressions and activity level in the photographs of men and women were examined. The findings indicate that Maxim and Stuff were deluged with displays of certitude of gender roles, irony, "new sexism" and double voicing. Playboy had a high level of gender certitude, marginal levels of new sexism and irony and low levels of double voicing. Lastly, GQ had relatively high levels of gender certitude but it had very low levels of the other masculinities.
Identifier: CFE0000119 (IID), ucf:52836 (fedora)
Note(s): 2004-08-01
M.A.
College of Arts and Sciences, Department of Sociology and Anthropology
This record was generated from author submitted information.
Subject(s): masculinity
magazines
hegemony
playboy
maxim
stuff
gq
sexism
gender roles
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0000119
Restrictions on Access: public
Host Institution: UCF

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