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The effects of a persuasive communication on the perception of a message film

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Date Issued:
1976
Abstract/Description:
Florida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.
Title: The effects of a persuasive communication on the perception of a message film.
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Name(s): Fink, Marianell Branum, Author
null, null, Committee Chair
Social Sciences, Degree Grantor
Type of Resource: text
Date Issued: 1976
Publisher: Florida Technological University
Language(s): English
Abstract/Description: Florida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.
Identifier: CFR0004328 (IID), ucf:52997 (fedora)
Note(s): 1976-01-01
M.A.
Engineering
Masters
This record was generated from author submitted information.
Electronically reproduced by the University of Central Florida from a book held in the John C. Hitt Library at the University of Central Florida, Orlando.
Subject(s): Perception
Persuasion (Psychology)
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFR0004328
Restrictions on Access: public
Host Institution: UCF

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