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The effects of a persuasive communication on the perception of a message film
- Date Issued:
- 1976
- Abstract/Description:
- Florida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.
Title: | The effects of a persuasive communication on the perception of a message film. |
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Name(s): |
Fink, Marianell Branum, Author null, null, Committee Chair Social Sciences, Degree Grantor |
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Type of Resource: | text | |
Date Issued: | 1976 | |
Publisher: | Florida Technological University | |
Language(s): | English | |
Abstract/Description: | Florida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings. | |
Identifier: | CFR0004328 (IID), ucf:52997 (fedora) | |
Note(s): |
1976-01-01 M.A. Engineering Masters This record was generated from author submitted information. Electronically reproduced by the University of Central Florida from a book held in the John C. Hitt Library at the University of Central Florida, Orlando. |
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Subject(s): |
Perception Persuasion (Psychology) |
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Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFR0004328 | |
Restrictions on Access: | public | |
Host Institution: | UCF |