HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA

Date Issued:: 2013
Abstract/Description:: The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.

Title:	HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA.	22 views 10 downloads
Name(s):	Jones, Christopher, Author Coombs, Timothy, Committee Chair University of Central Florida, Degree Grantor
Type of Resource:	text
Date Issued:	2013
Publisher:	University of Central Florida
Language(s):	English
Abstract/Description:	The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
Identifier:	CFH0004325 (IID), ucf:45050 (fedora)
Note(s):	2013-05-01 B.A. Sciences, Nicholson School of Communication Bachelors This record was generated from author submitted information.
Subject(s):	Sport Social Media Professional Sports Communication Facebook Twitter
Persistent Link to This Record:	http://purl.flvc.org/ucf/fd/CFH0004325
Restrictions on Access:	public
Host Institution:	UCF

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