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SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION
| Title: | SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION. |
 30 views 17 downloads |
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| Name(s): |
Raneri, April, Author Matusitz, Jonathan, Committee Chair University of Central Florida, Degree Grantor |
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| Type of Resource: | text | |
| Date Issued: | 2010 | |
| Publisher: | University of Central Florida | |
| Language(s): | English | |
| Abstract/Description: | Research has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and the use of frames, through the application of Prospect Theory. A qualitative semiotic analysis was conducted on 36 images that appeared on www.yahoo.com and www.google.com to find common themes for who is being represented and how information is being portrayed through the images. Results found a high prevalence of representation from the Center for Disease Control and Prevention, other governmental agencies and views from health/medical professionals in both the articles and images. | |
| Identifier: | CFE0003016 (IID), ucf:48343 (fedora) | |
| Note(s): |
2010-05-01 M.A. Sciences, Nicholson School of Communication Masters This record was generated from author submitted information. |
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| Subject(s): |
Childhood Immunization Framing Prospect Theory Fear Appeals Vaccination Source Representation Semiotic Visual Literacy Theory Extended Parallel Processing Model |
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| Persistent Link to This Record: | http://purl.flvc.org/ucf/fd/CFE0003016 | |
| Restrictions on Access: | public | |
| Host Institution: | UCF |
