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EXPLORING THE ASSOCIATION OF THE ATTRIBUTES OF SELF-SERVICE KIOSKS, CUSTOMER CHECK-IN SATISFACTION, AND CUSTOMER COMMITMENT IN CONVENTION HOTELS:THE CASE OF THE ROSEN CENTRE HOTEL, A CONVENTION HOTEL

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Date Issued:
2010
Abstract/Description:
Research regarding self-service technology and its integration into the traditional service environment is relatively limited as it applies to the lodging industry. The purpose of this study was to investigate the customer check-in satisfaction and customer commitment impacts of self-service hotel kiosks as implemented in convention hotels by examining perceptions of kiosk users. It has been theorized that customer perceptions of self-service technology attributes are positively related to satisfaction and subsequent commitment. A model was employed in this study that had been previously supported outside of the hospitality industry which demonstrated support for a universal standard of investigating self-service technology impacts regardless of environment, but heretofore had not been tested in the convention hotel segment. This was a quantitative case study using survey analysis to examine customer perceptions of self-service technologies at the Rosen Centre Hotel in Orlando, Florida. The results of this study supported a direct association between positive and negatives attributes of SST and corresponding customer check-in satisfaction levels. Secondly, while results supported direct association between customer check-in satisfaction and affective customer commitment, virtually no association was found between satisfaction and instrumental commitment.
Title: EXPLORING THE ASSOCIATION OF THE ATTRIBUTES OF SELF-SERVICE KIOSKS, CUSTOMER CHECK-IN SATISFACTION, AND CUSTOMER COMMITMENT IN CONVENTION HOTELS:THE CASE OF THE ROSEN CENTRE HOTEL, A CONVENTION HOTEL.
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Name(s): Deel, Gary, Author
Severt, Denver, Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2010
Publisher: University of Central Florida
Language(s): English
Abstract/Description: Research regarding self-service technology and its integration into the traditional service environment is relatively limited as it applies to the lodging industry. The purpose of this study was to investigate the customer check-in satisfaction and customer commitment impacts of self-service hotel kiosks as implemented in convention hotels by examining perceptions of kiosk users. It has been theorized that customer perceptions of self-service technology attributes are positively related to satisfaction and subsequent commitment. A model was employed in this study that had been previously supported outside of the hospitality industry which demonstrated support for a universal standard of investigating self-service technology impacts regardless of environment, but heretofore had not been tested in the convention hotel segment. This was a quantitative case study using survey analysis to examine customer perceptions of self-service technologies at the Rosen Centre Hotel in Orlando, Florida. The results of this study supported a direct association between positive and negatives attributes of SST and corresponding customer check-in satisfaction levels. Secondly, while results supported direct association between customer check-in satisfaction and affective customer commitment, virtually no association was found between satisfaction and instrumental commitment.
Identifier: CFE0003358 (IID), ucf:48455 (fedora)
Note(s): 2010-08-01
M.S.
Rosen College of Hospitality Management, Rosen College of Hospitality Management
Masters
This record was generated from author submitted information.
Subject(s): commitment
satisfaction
self-service technology
lodging
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0003358
Restrictions on Access: public
Host Institution: UCF

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