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A COMPARISON OF COLLEGE STUDENTS' PERCEPTIONS OF OLDER TATTOOED WOMEN AND YOUNGER TATTOOED WOMEN

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Date Issued:
2011
Abstract/Description:
The study examined how college students perceive older versus younger women based on their tattoo status (i.e., no tattoo, feminine tattoo, or masculine tattoo). A randomly assigned sample of 376 responded to a survey involving a 2 X 3 experiment designed to assess the impact of age (older versus younger) and tattoo status on four dependent measures: credibility, promiscuity, and attractiveness. Results indicate that older and younger women are perceived differently depending on their tattoo status. Not wearing a tattoo may lead to a more favorable perception of older women than wearing one, but wearing a feminine tattoo may engender a more favorable impression of older women than having a masculine tattoo. In contrast, avoiding to wear a tattoo may not be as helpful for the perception of younger women as it is for older women. Also, while younger women may be rewarded for gender role transgression with respect to tattoo status this is not so for older women.
Title: A COMPARISON OF COLLEGE STUDENTS' PERCEPTIONS OF OLDER TATTOOED WOMEN AND YOUNGER TATTOOED WOMEN.
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Name(s): Raymond, Laura, Author
Musambira, George, Committee Chair
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2011
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The study examined how college students perceive older versus younger women based on their tattoo status (i.e., no tattoo, feminine tattoo, or masculine tattoo). A randomly assigned sample of 376 responded to a survey involving a 2 X 3 experiment designed to assess the impact of age (older versus younger) and tattoo status on four dependent measures: credibility, promiscuity, and attractiveness. Results indicate that older and younger women are perceived differently depending on their tattoo status. Not wearing a tattoo may lead to a more favorable perception of older women than wearing one, but wearing a feminine tattoo may engender a more favorable impression of older women than having a masculine tattoo. In contrast, avoiding to wear a tattoo may not be as helpful for the perception of younger women as it is for older women. Also, while younger women may be rewarded for gender role transgression with respect to tattoo status this is not so for older women.
Identifier: CFE0003971 (IID), ucf:48658 (fedora)
Note(s): 2011-08-01
M.A.
Sciences, Nicholson School of Communication
Masters
This record was generated from author submitted information.
Subject(s): Perceptions tattoo older younger women
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0003971
Restrictions on Access: campus 2012-07-01
Host Institution: UCF

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