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Scale Development to Measure the Co-Creation Experience, and Resulting Value and Behavioral Intentions in Museums, Exhibitions, and Installations

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Date Issued:
2018
Abstract/Description:
The purpose of this study was to develop and test a scale that can measure the co-creation experience, resulting value, and behavioral intentions in MEI. The study addresses six objectives: (1) To propose a framework of co-creation, (2) To evaluate what constructs of co-creation are needed, (3) To analyze how and what value is created, (4) To evaluate how co-creation impacts behavioral intentions, (5) To evaluate how value impacts behavioral intentions, and (6) To create a model that tests the co-creation experience and resulting value and behavioral intentions in MEI. This dissertation employed a mixed-method approach. A qualitative study was conducted to develop and define the constructs, wherein a survey was developed. The survey led into the quantitative portion of the study, which measured co-creation, so a scale was created and tested. Statistical analyses consisted of exploratory factor analyses, confirmatory factor analyses, and partial least squares structural equation modeling. Study results indicate that the developed co-creation scale is reliable and identified what dimensions of co-creation exist with MEI. The research findings suggest that co-creation can be used to facilitate more interactive experiences within the museum, exhibition, and installation environment. Co-creation not only encourages greater interaction but leads to enhanced value and positive behavioral intentions. This study provided a better understanding of the co-creation experience including how attendees co-create, and how to enhance the value added which can impact behavioral intentions. By identifying the constructs to measure co-creation, value, and behavioral intentions, event designs may be planned to stimulate true co-creation, welcoming the interaction and input from all actors. This study provided a (")Collage of Co-Creation(") which can direct future research to develop a comprehensive scale of co-creation.
Title: Scale Development to Measure the Co-Creation Experience, and Resulting Value and Behavioral Intentions in Museums, Exhibitions, and Installations.
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Name(s): Mathis, Elaine, Author
Okumus, Fevzi, Committee Chair
Van Niekerk, Mathilda, Committee CoChair
Rivera, Manuel, Committee Member
Weber, Karin, Committee Member
Uysal, Muzaffer, Committee Member
University of Central Florida, Degree Grantor
Type of Resource: text
Date Issued: 2018
Publisher: University of Central Florida
Language(s): English
Abstract/Description: The purpose of this study was to develop and test a scale that can measure the co-creation experience, resulting value, and behavioral intentions in MEI. The study addresses six objectives: (1) To propose a framework of co-creation, (2) To evaluate what constructs of co-creation are needed, (3) To analyze how and what value is created, (4) To evaluate how co-creation impacts behavioral intentions, (5) To evaluate how value impacts behavioral intentions, and (6) To create a model that tests the co-creation experience and resulting value and behavioral intentions in MEI. This dissertation employed a mixed-method approach. A qualitative study was conducted to develop and define the constructs, wherein a survey was developed. The survey led into the quantitative portion of the study, which measured co-creation, so a scale was created and tested. Statistical analyses consisted of exploratory factor analyses, confirmatory factor analyses, and partial least squares structural equation modeling. Study results indicate that the developed co-creation scale is reliable and identified what dimensions of co-creation exist with MEI. The research findings suggest that co-creation can be used to facilitate more interactive experiences within the museum, exhibition, and installation environment. Co-creation not only encourages greater interaction but leads to enhanced value and positive behavioral intentions. This study provided a better understanding of the co-creation experience including how attendees co-create, and how to enhance the value added which can impact behavioral intentions. By identifying the constructs to measure co-creation, value, and behavioral intentions, event designs may be planned to stimulate true co-creation, welcoming the interaction and input from all actors. This study provided a (")Collage of Co-Creation(") which can direct future research to develop a comprehensive scale of co-creation.
Identifier: CFE0007224 (IID), ucf:52233 (fedora)
Note(s): 2018-08-01
Ph.D.
Hospitality Management, Dean's Office HSPMG
Doctoral
This record was generated from author submitted information.
Subject(s): co-creation -- value -- behavioral intentions -- museums -- exhibitions -- installations -- scale development -- events
Persistent Link to This Record: http://purl.flvc.org/ucf/fd/CFE0007224
Restrictions on Access: campus 2023-08-15
Host Institution: UCF

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