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MYSPACE OR OURSPACE: A MEDIA SYSTEM DEPENDENCY VIEW OF MYSPACE
Title
MYSPACE OR OURSPACE: A MEDIA SYSTEM DEPENDENCY VIEW OF MYSPACE.
Creator
Schrock, Andrew, Brown, Timothy, University of Central Florida
Abstract / Description
MySpace is a type of "social networking" website where people meet, socialize, and create friendships. The way MySpace members, particularly younger individuals, interact online underscores the changing nature of mass media. Media system dependency states that individuals become reliant on media in their daily life because of fundamental human goals. This reliance, termed a dependency, leads to repeated use. Media system dependency was applied in the current study to explain how and why...
Show moreMySpace is a type of "social networking" website where people meet, socialize, and create friendships. The way MySpace members, particularly younger individuals, interact online underscores the changing nature of mass media. Media system dependency states that individuals become reliant on media in their daily life because of fundamental human goals. This reliance, termed a dependency, leads to repeated use. Media system dependency was applied in the current study to explain how and why individuals became habitual MySpace users. To attain results a survey was administered to a convenience sampling of 401 adult undergraduates at the University of Central Florida. Members reported MySpace dependency had a moderate correlation to MySpace use, and they actively used the website an average of 1.3 hours of use per day. Results indicated members use MySpace to primarily satisfy play and interaction orientation dependencies. MySpace use was found to have a correlation with number of MySpace friends. "Number of friends created" in turn had a correlation with MySpace dependency, as people returned to interact with their friends. Individual factors were also found to be a source of influence in MySpace dependency. These individual factors were demographics, psychological factors related to use of the Internet, and psychological factors related to use of MySpace. Factors related to MySpace, extroversion and self-disclosure, were positively correlated with intensity of dependency. The influence of factors related to the Internet was partly supported; computer self-efficacy was not significantly related to MySpace dependency, while computer anxiety was significantly related to MySpace dependency. Speed of connection to the Internet and available time to use the Internet were not related to MySpace dependency. Additionally, significant differences were found between genders in overall dependency, extroversion, self-disclosure, computer anxiety, and computer self-efficacy. These findings provide evidence that MySpace members were little, if at all, constrained by factors related to use of the Internet, but were attracted to the websites for similar reasons as real-life relationships. Finally, MySpace is just one of the large number of online resources that are predominantly social, such as email, message boards, and online chat. This study found that through a "technology cluster" MySpace members use these other social innovations more frequently than non-members. However, members also used significantly more non-social innovations, which may indicate that MySpace members are part of a larger technology cluster than anticipated or perhaps are in the same category of innovation adopter.
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Date Issued
2006
Identifier
CFE0001451, ucf:47057
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001451
LISTENING TO THE APPLAUSE AND BOOS: TELEVISION, ONLINE MESSAGE BOARDS, AND A CALL TO ACTION
Title
LISTENING TO THE APPLAUSE AND BOOS: TELEVISION, ONLINE MESSAGE BOARDS, AND A CALL TO ACTION.
Creator
DiNobile, Shanna, Brown, Timothy, University of Central Florida
Abstract / Description
This study examines the relationship between television shows and their corresponding websites featuring interactive message boards looking at the motivations and gratifications that users cited as reasons for being connected to a program. Information found provides knowledge on why viewers are drawn to TV, and what rewards they gain from the actions they perform beyond viewing the show. Specifically, this study examines if viewing a television show and discussing it on an online message...
Show moreThis study examines the relationship between television shows and their corresponding websites featuring interactive message boards looking at the motivations and gratifications that users cited as reasons for being connected to a program. Information found provides knowledge on why viewers are drawn to TV, and what rewards they gain from the actions they perform beyond viewing the show. Specifically, this study examines if viewing a television show and discussing it on an online message board created the gratification of a greater sense of emotional attachment with the show, and if this sense of heightened emotional connection encouraged the board user to take action or become involved in some other manner other than just viewing TV. A survey featuring Likert Scale and free response options in reference to the participants' television viewing and Internet usage habits was distributed to undergraduate students at the University of Central Florida, and also to the general population with an Internet survey. Information gained from this study will aid television producers and creators to better understand the habits of their message board audiences, and what actions could be taken to entice more viewers to view extra content in relation to the TV show, and how to get users to be more interactive with their product. By providing information about message boards' abilities to encourage emotion and action, more satisfying content can be created by the producers, and the users can gain a greater understanding of their media consumption.
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Date Issued
2009
Identifier
CFE0002671, ucf:48193
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002671
The Priming Effects of Media Frames in Regard to News Images and Stereotypes Held by Hispanic Audiences
Title
The Priming Effects of Media Frames in Regard to News Images and Stereotypes Held by Hispanic Audiences.
Creator
Morris, Meredith, Kinnally, William, Voss, Kimberly, Brown, Timothy, University of Central Florida
Abstract / Description
This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers' judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news...
Show moreThis study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers' judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two photographs of Hispanic adults receiving food at a food bank. The third version was text-only and included no photographs. All three articles included base-rate statistics of ethnicities using emergency hunger services. Results showed images influence the way Caucasians and Hispanics perceive those people suffering from hunger. Key findings included that Caucasians in the study were susceptible to Hispanic primes, which altered their views on their perceptions about the number of Hispanics receiving emergency food services. However, Caucasians' perceptions of African Americans did not change. Additionally, Hispanic participants were affected by primes in such a way that limitations on societal advancement were perceived more strongly than those of the Caucasian participants. The difference between Caucasians' stereotypes regarding African Americans and Hispanics is an interesting development. The role of priming stereotype in relation to social issues is discussed.
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Date Issued
2013
Identifier
CFE0004894, ucf:49667
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004894
An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps
Title
An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps.
Creator
Bowerman, Kamra, Delorme, Denise, Brown, Timothy, Neuberger, Lindsay, University of Central Florida
Abstract / Description
The purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for...
Show moreThe purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents' age sixty-five and over indicated using smartphones and mobile apps. These findings reflected recent national trend data showing shifting gratifications and an increase in technology use among older American adults. In regards to the planned mobile app, the study's respondents had favorable reactions to its potential features and indicated an above average intent toward downloading the app.
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Date Issued
2013
Identifier
CFE0004655, ucf:49902
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004655
Decision Making in Corporate Taxation
Title
Decision Making in Corporate Taxation.
Creator
Brown, Bonnie, Arnold, Vicky, Schmitt, Donna, Kelliher, Charles, Tian, Yu, Rupert, Timothy, University of Central Florida
Abstract / Description
This dissertation is comprised of three experimental studies that examine corporate tax aggressiveness through an investigation of judgment and decision making in the corporate tax environment. Studies 1 and 2 examine individual judgment involved in decision making (i.e., assessments of tax positions based upon tax scenario facts and tax authority). Study 1 examines how advice from external tax advisors and a tax advisor's association with the company's audit firm influences the...
Show moreThis dissertation is comprised of three experimental studies that examine corporate tax aggressiveness through an investigation of judgment and decision making in the corporate tax environment. Studies 1 and 2 examine individual judgment involved in decision making (i.e., assessments of tax positions based upon tax scenario facts and tax authority). Study 1 examines how advice from external tax advisors and a tax advisor's association with the company's audit firm influences the aggressiveness of experienced in-house corporate tax decision makers. Study 2 examines how situational factors in the corporate tax environment interact with individual traits to affect individual-level tax aggressiveness, focusing in greater depth upon the process of individual judgment and decision making. Study 3 extends the investigation of situational factors from individual-level decision making to a group-level analysis, examining individual-level and group-level decision making in a tax setting (i.e., tax compliance decisions).Overall, results reflect the complexity of the corporate tax environment. The effects of the situational factors examined in the dissertation generally influence decision makers' own perceptions. For example, Study 1 results suggest that tax advisor identity influences how corporate tax directors weight advice only if the advice is conservative and if the tax directors agree with the advice. Additionally, in Studies 2 and 3, decision maker perceptions are found to mediate the effects of manipulated situational factors. In Study 2, regulatory focus state indirectly influences individual tax aggressiveness through the perception of the tax advisor's level of client advocacy. In Study 3 decision maker type, a situational factor, affects tax compliance decision riskiness indirectly through feelings of responsibility for the possible outcomes of the decision. Collectively these studies contribute to the nascent literature on decision making in a corporate tax environment, helping to lay the groundwork for future studies in this area.
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Date Issued
2016
Identifier
CFE0006269, ucf:51035
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006269