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DESIGNING FOR A JAPANESE HIGH-CONTEXT CULTURE: CULTURE'S INFLUENCE ON THE TECHNICAL WRITER'S VISUAL RHETORIC
Title
DESIGNING FOR A JAPANESE HIGH-CONTEXT CULTURE: CULTURE'S INFLUENCE ON THE TECHNICAL WRITER'S VISUAL RHETORIC.
Creator
Carpenter, Russell, Flammia, Madelyn, University of Central Florida
Abstract / Description
This thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits...
Show moreThis thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits are more ambiguous than communication in the United States. Thus, the Japanese often use visuals for their aesthetic appeal, not for their ability to complement the text that surrounds the visual. The ambiguous nature of high-context culture communication habits often pose problems when Americans try to communicate--whether through written or oral communication--with a high-context audience. Without careful analysis and research into these cultural implications, the technical writer risks developing unsuccessful documents that do not accomplish the goals of the communication. It takes years of research to understand cultural differences, especially in the case of Japanese communication habits. With the research presented in this thesis, technical writers will understand better how to address document design issues when designing for high-context cultures in general and the Japanese culture specifically. In order to effectively analyze document design strategies across cultures, I have collected documents from two cultures--from the United States and from Japan. These two cultures represent a low-context culture, the United States, and a high-context culture, Japan. The United States and Japan are opposite each other on Edward T. Hall's cultural continuum, providing ideal subjects for a cross-cultural document design analysis. Using previous research in document design and cultural studies, I have established a grid for analyzing visual elements in the documents I have collected--full color automobile sales booklets. I analyze both high- and low-context documents against this grid. The various document design grids allow for visual representation of document design decisions in both cultures. American international technical communicators can use these grids as a starting point for addressing the cultural implications of document design for high-context audiences. The research presented in this thesis shows that high- and low-context cultures use visuals much differently. Readers, in both cultures, are persuaded differently by visual elements. By exploring and analyzing the use of visuals such as photos, diagrams, line drawings, and the way both cultures use visuals to approach their audiences, this thesis attempts to present an explanation of visuals in high-context cultures that will aid American technical writers who design documents for international audiences. This thesis uses Japanese cultural analysis and Japanese design theories to explain high-context design decisions applied to Japanese documents.
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Date Issued
2005
Identifier
CFE0000372, ucf:46336
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000372
POLITICAL SPACES AND REMEDIATED PLACES: REARTICULATING THE ROLE OF TECHNOLOGY IN THE WRITING CENTER
Title
POLITICAL SPACES AND REMEDIATED PLACES: REARTICULATING THE ROLE OF TECHNOLOGY IN THE WRITING CENTER.
Creator
Carpenter, Russell, Bowdon, Melody, University of Central Florida
Abstract / Description
Writing center directors (WCDs) often situate their programs in physical and virtual spaces without fully studying the pedagogical and political implications of their decisions. Without intense study, writing centers risk building programs within spaces that undermine their missions and philosophies. In The Production of Space, Henri Lefebvre argues that "From the analytic standpoint, the spatial practice of a society is revealed through the deciphering of its space" (38). The study of space...
Show moreWriting center directors (WCDs) often situate their programs in physical and virtual spaces without fully studying the pedagogical and political implications of their decisions. Without intense study, writing centers risk building programs within spaces that undermine their missions and philosophies. In The Production of Space, Henri Lefebvre argues that "From the analytic standpoint, the spatial practice of a society is revealed through the deciphering of its space" (38). The study of space also reveals important political and financial priorities within the institution. Furthermore, the positioning of buildings and the spatial layout of a campus display the institution's priorities and attitudes toward writing center work. Theorizing the Online Writing Lab (OWL) through the lens of cultural and political geographies, it becomes apparent that the physical spaces of many writing centers are not as sustainable as WCDs might like, and in many ways, they are marginalized within the larger institution. This dissertation prompts a rearticulation of place and space in the writing center. In this dissertation, I argue that in an attempt to rethink current practices, the virtual space of the writing center should perpetuate, extend, and improve the social practices employed in our physical spaces. I draw from mapping exercises to inform my critique in an attempt to advance our understanding of writing center physical and virtual spaces. The changing geographical and cultural landscape of the institution demands that writing centers pay close attention to spatial implications as they employ technology to create dynamic virtual resources and more sustainable spaces. I rearticulate writing center spaces through cognitive and digital mapping, urban planning, and architectural theories. I make several contributions through this work: theoretical, to rearticulate the physical and virtual space of writing center work; political, to understand the constructions of the writing center's pedagogical spaces; and pedagogical, to understand best practices for creating virtual spaces that enhance learning, unlike those we have seen before or have had available in the writing center.
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Date Issued
2009
Identifier
CFE0002776, ucf:48092
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002776