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AN EXAMINATION OF THIRD-PERSON EFFECT IN THE CONTEXT OF CONTOVERSIAL PRODUCT ADVERTISING
Title
AN EXAMINATION OF THIRD-PERSON EFFECT IN THE CONTEXT OF CONTOVERSIAL PRODUCT ADVERTISING.
Creator
Jensen, Keith, Collins, Steve, University of Central Florida
Abstract / Description
This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person...
Show moreThis research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person effect recognized for all product categories except for racial extremist groups. A first-person effect was shown to be present for the category of racial extremist groups. This research also suggests that a concealed third-person effect may have been present in previous studies of this nature that obtained high levels of offense attributed to the self. Discussions of the findings, implications for marketers and advertisers, limitations to the study, as well as suggestions for future research are also posited.
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Date Issued
2005
Identifier
CFE0000494, ucf:46370
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000494
KAHO'OLAWE:A CASE STUDY OF A MOVEMENT AND THE MEDIA IN RECLAIMING A HAWAIIAN ISLAND
Title
KAHO'OLAWE:A CASE STUDY OF A MOVEMENT AND THE MEDIA IN RECLAIMING A HAWAIIAN ISLAND.
Creator
Pedro, Danielle, Collins, Steve, University of Central Florida
Abstract / Description
The reclaiming of land can provide for heated controversy between communities. The controversy at the outset may seem simple, but is actually quite complex involving hegemonic factors such as social, political, and economic influence. One such factor is the media. This research examines media coverage via framing in a battle between the United States Navy and the Hawaiian people to claim ownership of a Hawaiian island named Kaho'olawe. This research analyzes 519 newspaper articles from...
Show moreThe reclaiming of land can provide for heated controversy between communities. The controversy at the outset may seem simple, but is actually quite complex involving hegemonic factors such as social, political, and economic influence. One such factor is the media. This research examines media coverage via framing in a battle between the United States Navy and the Hawaiian people to claim ownership of a Hawaiian island named Kaho'olawe. This research analyzes 519 newspaper articles from two Hawaiian newspapers--The Honolulu Star Bulletin and The Honolulu Advertiser--over a seven-year period. Six framing devices--advocate, economic, environment, Hawaiian, military, and political--are devised and implemented. This analysis shows that media frames change over time, when a frame changes so does the tone of the article, and each level of article showed different frame usage. For example, the headline of an article tended to use the political frame most. In addition, this analysis is one of the first to examine the use of pictures within each article and between newspapers. The findings suggest that the media's coverage of land debates needs to be examined further to include the use of media frames, quotes, and pictures.
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Date Issued
2007
Identifier
CFE0001792, ucf:47266
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001792
MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS
Title
MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS.
Creator
Hackbarth, Heather, Collins, Steve, University of Central Florida
Abstract / Description
Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of...
Show moreResearch has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television viewing, the researcher looked at the effects of exposure to other media that may contain sexual content, such as magazines, Internet, DVD's, video games, and music. The study did not find significant relationships between television viewing and students' sexual attitudes and behaviors, but it did find several strong relationships among sexual attitudes and behaviors and students' exposure to other forms of media that may contain sexual content, including music, films, video games, and DVDs.
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Date Issued
2006
Identifier
CFE0001040, ucf:46817
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001040