Current Search: Delorme, Denise (x)
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- Title
- PERCEIVED INFLUENCE OF THE PORTRAYAL OF WOMEN IN BEAUTY AND FASHION MAGAZINES ON BODY IMAGE.
- Creator
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Shrader, Melissa, DeLorme, Denise, University of Central Florida
- Abstract / Description
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This investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were...
Show moreThis investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were influenced. However, informants did not advocate behavior changes for others or hold pro-censorship attitudes. Other findings include favorable perceptions of magazines utilizing larger sized fashion models, negative attitudes towards advertising, and a reverse third-person effect when the 'other' is male. These findings are consistent with existing research on the third-person effect.
Show less - Date Issued
- 2007
- Identifier
- CFE0001592, ucf:47159
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0001592
- Title
- A QUALITATIVE INVESTIGATION OF ADOLESCENT FEMALES' USE OF SOCIAL NETWORKING WEBSITES.
- Creator
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Pate, Janine, DeLorme, Denise, University of Central Florida
- Abstract / Description
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The aim of the present study was to explore the ways adolescent females, age 14 through 17, utilized social networking websites such as MySpace and Facebook for communication, self-presentation and identity development purposes. Uses and gratifications theory served as a framework for identifying the participantsÃÂ' motivations for heavily using these websites, which allow users to post pictures, interests and updates for their friends to view and interact with online....
Show moreThe aim of the present study was to explore the ways adolescent females, age 14 through 17, utilized social networking websites such as MySpace and Facebook for communication, self-presentation and identity development purposes. Uses and gratifications theory served as a framework for identifying the participantsÃÂ' motivations for heavily using these websites, which allow users to post pictures, interests and updates for their friends to view and interact with online. Using a qualitative method, one preliminary focus group and ten in-depth interviews were conducted, totaling fifteen female participants between the ages of 14 and 17. Interview questions covered topics such as peer interactions through social networking sites, posting personal content to their profile pages, self-presentations through pictures and text, creating and maintaining friendships through these sites, and negative and positive feedback received through comments. Results indicated that the participants frequently used social networking websites for five main gratifications: Information Sharing, Convenient Communication, Self-Expression, Friendship Formation and Social Support.
Show less - Date Issued
- 2010
- Identifier
- CFE0003180, ucf:48608
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003180
- Title
- CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE.
- Creator
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Delgado, Cristina, DeLorme, Denise, University of Central Florida
- Abstract / Description
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Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food...
Show moreObesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
Show less - Date Issued
- 2009
- Identifier
- CFE0002565, ucf:48260
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002565
- Title
- THE PORTRAYAL OF TEEN PREGNANCY IN THE TV SERIES "THE SECRET LIFE OF THE AMERICAN TEENAGER".
- Creator
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Lovell, Erin, DeLorme, Denise, University of Central Florida
- Abstract / Description
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The aim of the current study was to investigate the way teen pregnancy is portrayed in Seasons 1 and 2 of the television drama The Secret Life of the American Teenager. Framing theory and social cognitive theory were used as guiding frameworks for exploring the way the main character's pregnancy was presented and the way this presentation may influence the ideas and behaviors of viewers. A qualitative content analysis was conducted to examine portrayals in the first 23 episodes. Results...
Show moreThe aim of the current study was to investigate the way teen pregnancy is portrayed in Seasons 1 and 2 of the television drama The Secret Life of the American Teenager. Framing theory and social cognitive theory were used as guiding frameworks for exploring the way the main character's pregnancy was presented and the way this presentation may influence the ideas and behaviors of viewers. A qualitative content analysis was conducted to examine portrayals in the first 23 episodes. Results indicated that teen pregnancy was portrayed in five major ways: as Dramatic, as Identity, as Manageable, as Transformative, and as Serious. Overall, the findings suggest that teen pregnancy was presented in ways that encourage viewers to perceive this issue as positive and negative, with clearly positive outcomes.
Show less - Date Issued
- 2011
- Identifier
- CFE0003691, ucf:48806
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003691
- Title
- Examining Gender in Pharmaceutical Rhetoric Through a Cultural Studies Lens: A Case Study on the Gardasil Vaccine.
- Creator
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Fickley, Jennifer, Bowdon, Melody, Scott, John, Bell, Kathleen, Delorme, Denise, University of Central Florida
- Abstract / Description
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On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's (")One Less(") advertising campaign that included television commercials, print ads and a consumer-focused website (www.Gardasil...
Show moreOn June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's (")One Less(") advertising campaign that included television commercials, print ads and a consumer-focused website (www.Gardasil.com), each promoting the message that (")you(") could now be (")one less woman(") affected by cervical cancer ((")One Less(") campaign). The vaccine, tested and approved only for females age 9-26, was advertised to this age group, as well as parents or guardians responsible for making medical decisions for female minors. As the campaign launched, commercials depicted females laughing and enjoying hobbies while mentioning the positive decision they made to receive the Gardasil vaccine. Many commercials also included portrayals of mothers talking happily about their decision to get their young daughters vaccinated. Interestingly, male figures were completely left out of Gardasil's (")One Less(") campaign ads, despite the fact that in reality, males administer the vaccine as medical professionals, transmit the infection as sexual partners, and suffer cancers as HPV-infected patients. Males were even left out of the ads as parents, who were always portrayed by women in the ad campaign. Informed consumers may have expected all this to change on Oct. 16, 2009 (-) three years after Gardasil's debut (-) when the Food (&) Drug Administration (FDA) approved the vaccine for use in males age 9-26 to protect against HPV-caused genital warts. Though Merck's vaccine was now accessible to more consumers than ever, the advertising that surrounded this medical breakthrough changed very little. Television commercials for the vaccine still promoted Gardasil primarily to women for the purpose of preventing HPV-related cervical cancer. Again, men were not featured in commercials as medical professionals, parents, guardians, romantic partners, or even as patients able to get the vaccine. Males did begin appearing on the vaccine's official website, however these depictions were limited to showing only young boys, who appeared standing with a mother's protective arm around them. Males that represent the older age range (up to age 26) were never shown. What effect does the lack of male representation have on the verbal and nonverbal message these ads are sending consumers about who fits in the target consumer group, as well as who is at risk for an HPV infection? On a broader level, how does gender representation as a whole affect pharmaceutical advertisements and the adoption of the potentially life-saving products they promote? How does a pharmaceutical technology become (")gendered(")? How do specific gender portrayals impact the educational aspects of pharmaceutical ads, which may shape a consumer's opinion of who is at risk for an illness, and who is responsible for its treatment or prevention? And how do these gender portrayals connect with, reflect or reinforce dominant cultural beliefs about the roles males and females play in protecting themselves and others from disease? In this study, I investigate these questions using a blended cultural studies/social sciences research perspective, first looking at the controversial history of direct-to-consumer pharmaceutical advertising and the gender stereotypes that traditionally exist in this form of rhetoric. I then test the affect Merck's gender portrayals has on its ad message in a blind study done with a small sample population, which provides evidence that Merck's ads are confusing and exclusive of certain populations, particularly men. I then investigate how Merck's existing gender portrayals, and strong focus on women, reflect larger historical beliefs on the roles that males and females play in health care and in the family. I show how, through advertising, Gardasil has become (")gendered(") as a pharmaceutical technology for female children. From here, I will show how pharmaceutical companies, such as Merck, have both reflected and reinforced the belief that women are the primary caregivers to children, how this stereotype is both damaging and statistically incorrect, and how using it targets Gardasil ads to a very narrow population of consumers, miscommunicating the message of who is at risk for illness contraction and perhaps even damaging sales in addition to prevention. I later provide evidence that Merck's current Gardasil ad series and other actions in the marketplace are dangerously misleading certain populations regarding the nature of the HPV virus, the protective abilities of the vaccine, and the populations responsible for accessing Gardasil. I then provide the argument that gendering Gardasil as a (")women's technology(") is done intentionally by Merck, which has a history of making profits a priority over responsibly treating patient health. I conclude by providing detailed suggestions on how Merck can augment their current ad series to de-gender Gardasil to become more medically responsible, and break out of the cycle of portraying men and women using damaging and outdated stereotypes. Instead, my suggestions for changes to Gardasil's advertising approach would make the vaccine's messages appeal to all audiences at risk.
Show less - Date Issued
- 2012
- Identifier
- CFE0004304, ucf:49486
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004304
- Title
- An Investigation of Boaters' Attitudes toward and Usage of Targeted Mobile Apps.
- Creator
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Bowerman, Kamra, Delorme, Denise, Brown, Timothy, Neuberger, Lindsay, University of Central Florida
- Abstract / Description
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The purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for...
Show moreThe purpose of this study was to understand boaters' adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents' age sixty-five and over indicated using smartphones and mobile apps. These findings reflected recent national trend data showing shifting gratifications and an increase in technology use among older American adults. In regards to the planned mobile app, the study's respondents had favorable reactions to its potential features and indicated an above average intent toward downloading the app.
Show less - Date Issued
- 2013
- Identifier
- CFE0004655, ucf:49902
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004655